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UNIT 1CHAPTER 1: NATURE OFCOMMUNICATION
LESSON 1:INTRODUCTION TO BUSINESSCOMMUNICATION
On completion of this lesson you will understand
What is communication?
How important it is in context of business organizations?
How communication process works?
“Communication” is a process — an activity that serves toconnect senders and receivers of messages through spaceand time.
Although human beings tend to be interestedprimarily in the study of human communication, the process ispresent in all living things and, it can be argued, in all things.From this we may conclude that communication is a funda-mental, universal process.How often have you heard statements such as these?
If you want to be promoted, you’ll have to improve yourcommunication skills.
One of the strengths of our relationship over the years hasbeen that we communicate so well - in fact, usually I knowwhat she’s thinking before she tells me!
The lightening storm knocked out our communicationsystems, and since then we haven’t handled a singlecustomer call.
He’s really smart, and he knows his stuff, but as a teacher he just doesn’t communicate it very well.
They say they built the product to meet our specifications,but it’s not what we asked for - I think we have acommunication problem here.The word “communicate” derives from the word “common” -to share, exchange, send along, transmit, talk, gesture, write, putin use, relate. So an investigation of this subject might beginwith the question: What do all studies of communication havein common? What are the shared concepts that make the studyof “communication” different from the study of subjects suchas “thought” or “literature” or “life?” When someone says,“this is a communication problem,” what does that mean?When a baby sees his mother’s face for the first time, communi-cation happens. When someone steps out onto a beach in Goaand water touches his feet communication happens. When theIndian parliament passes a new bill to curb monopolies in themarket and the President signs, communication happens.When a computer in Delhi calls up a computer in Tokyo andtransmits a message, communication happens.Communication is a general phenomenon. It occurs in nature,wherever life exists. Whether we recognize it or not, we have nochoice but to communicate. If we try to avoid communicatingby not replying to messages, we are nevertheless sending amessage, but it may not be the one we want or intend. Whenwe don’t say yes, we may be saying no by default – and viceversa. The only choice we can make about communication iswhether we are going to attempt to communicate effectively.What do we mean by communicating effectively? The object of communication is to convey thoughts/ intentions/emotions/ facts/ideas of one person or group to the others. When themessage sent is received and understood by the receiver in thesame sense , as the sender wants to convey ,effective communi-cation takes place. When the receiver misunderstands a messagewe consider it a distortion in communication. Throughout ourstudy, we would try to improve our communication skills sothat we can make ourselves better understood in our communi-cations.The fact is that we spend so much of our time communicating;we tend to assume that we are experts. Surveys indicate thatwhen business professionals are asked to rate their communica-tion skills, virtually everyone overestimates his or her abilities asa communicator. There is a natural tendency to blame the otherperson for the problems in understanding or making ourselvesunderstood. The better option is to improve one’s owncommunication. One has to be always on a look to identify hisweak points as a communicator and strive to overcome them.This needs a thorough understanding of meaning and processof communication.
Meaning of Communication
Communication is derived from the Latin word communis,which means, “ to share” that is, sharing of ideas, concepts,feelings and emotions. The science of communication is almostas old as man himself. Form time immemorial; the need toshare or to communicate had been felt. Different vehicles / channels were identified and subsequently improvised for thepurpose of transmission of ideas and concepts. A study of these channels enables us to gain an insight into the process of communication.Before a definition of communication is arrived at, a fewqueries, which arise in the minds of the readers, have to beanswered. What is the importance of communication? Whyshould it be studied? Why should the channel be analyzed andexamined?The importance of communication can be gauged from the factthat we are communicating in some from or the other almostevery moment of our lives. Whether we are walking,, talking,playing, sitting, or even sleeping, a message is being formulatedand transmitted. Man, who is a social animal, is constantlyinteracting with other individuals. For him it is necessary tounderstand the art of communication and apply or modify it ina suitable manner. Man possesses the ability to communicate,which is much more than a composition of certain symbolizeor to understand concepts in terms of images or symbols. It isthis ability that helps him to communicate. Communicationthen, it may be stated, is much more than an understanding of the spoken or written language. It is a composite of symbols,