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This project revolves around the insurance products and services of RELIANCE

GENERAL INSURANCE and BAJAJ ALLIANZ.

The project will help in exploring the factors behind growth, participants

involved, and the factors that affect the choice of the customer in selecting an

insurance company over the other company. It would also help in knowing the

customer¶s perception towards the present scenario of the Insurance Industry.

Since the costumer is only responsible to select the insurance company through

which they are is associated so the data which affects the decision of a customer is the

best way to study the different factors responsible for the selection of insurance

products of a particular insurance company over the other company. Primary data

collection was done through personal visits and secondary data collection through

company websites and various previous research reports and brochures. The whole

study will be based on the research objectives.

The project includes the details of the insurance products and services of the

RELIANCE GENERAL INSURANCEand BAJAJ ALLIANZ.

Depending upon the services offered under the Package Policy by various

insurance companies¶ comparison has been done with analysis and discussions.

The project includes the detail description of different factors that affect the

choice of different products and services that is offered by Insurance companies.

Different calculations have been done to analyze the data collected from the

home¶s offices and shop¶s.

Beside the comparative analysis of the package policies offered by various

companies, SWOT analysis of RELIANCE GENERAL INSURANCE has been done

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to understand what are areas where RELIANCE GENERAL INSURANCE is

excelling upon and what are the areas where the improvement is needed.

At the end of the project the conclusion, suggestion, finding and bibliography is

been provided.

The research work is all about to have a broad look over the PACKAGE

POLICIES and related SERVICES of RELIANCE GENERAL INSURANCE and of

BAJAJ ALLAINZ. I have examined thoroughly areas such as- The Indian insurance

system has its roots in the nineteenth century but the character and structure of the

system has, however, changed substantially.Since the mid-1970s and 2000, there has

been a spectacular growth in the spatial distribution of insurance branches and in the

size of their customers.c

As the size of the insurance sector increased, the industry became difficult to

manage. Computer technology offered a possible solution .For a long time Indian

insurance companies faced very little competition and operated in a protected

economy.

The market for insurance products and services has become more competitive

than ever before. With the steady fall in premium rates over the last two years,

customers are looking for alternate avenues for savings and investments such as

pension plans, mutual funds, life insurance products etc.

The multinational insurance companies and some of the new private sector

insurance companies in the country have seized the opportunity very well.

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The next phase consists of the research which is object oriented and has a realistic

approach towards the three package policies offered by INSURANCE INDUSRY. I

have done detail analysis of the above mentioned three package policies of

RELIANCE GENERAL INSURANCE and their comparison with BAJAJ

ALLIAZ.

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The motive behind the topic which I have taken is to know about the three package

policies offered by RELIANCE GENERAL INSURANCE and different otherservices

offered by BAJAJ ALLIANZ related to the same package policies.

It focuses on

1) The three PACKAGE POLICIES of RELIANCE GENERAL INSURANCE

2) The sections covered by BAJAJ ALLIANZ.

3) Comparative study

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Îc To analyze the various services given by Bajaj Allianz and compare it

with Reliance General Insurance.

Îc To know the market potential of Reliance General Insurance among

the other competitors.
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Îc To figure out the various parameters that are consider while taking an
insurance policies.
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Îc From the study, I came to know about the different services offered by
various insurance companies in connection with home insurance,
shopkeepers insurance, and office insurance.c
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Îc The study will help to know the trend of insurance industry few years
down the line.

Îc The data was enough to fulfill the objective of the study and to carry out
the project efficiently.

Îc The study helps to learn the work culture in and around the organization.

Îc The study will help to know the customer expectation and behavior.

The study provides first hand information regarding the required services.

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In 1962, DhirubhaiAmbani started the c  c     with
the capital of Rs 15000. The primary business of Reliance Commercial Corporation
was to import polyester yarn and export spices. The business was setup in partnership
with ChampaklalDamani, his second cousin. In1965 ChampaklalDamani and
Dhirubhai ended their partnership and Dhirubhai started on his own. In1968, he
moved to an up market apartment at Alta mount Road in South Mumbai.Ambani¶s net
worth was estimated at about Rs. 10 lakh by late 1960s.

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DhirubhaiAmbani is credited with starting the equity cult in India. More than
58,000 investors from various parts of India subscribed to Reliance¶s ^c in 1977.
c   holds distinction that it is the only   c   c 
whose several annual general meetings were held in stadiums. In 1986, Dhirubhai
managed to convince a large no. of first time retail investors to participate in the
unfolding Reliance story and put their hard earned money in the Reliance Textile IPO,
promising them, in exchange for their trust, substantial returns on their investments.
Ambani¶s net worth was estimated at about Rs.1 billion by early 1980¶s.
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  c c  . The company as a whole by BBC as ³a business empire with
an estimated annual turnover of $12 million, and an 85,000 strong workforce´

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companies of India, in the present times. It was amongst the first companies to apply
for, and obtain, a license for insurance business, after the liberalization of insurance
sector,in 2000. The company continued to growth with the passing time, widening the
scope of its insurance policies. Today, it offers over 94 customized insurance products
catering to need of the corporate, SME and individual customers. Reliance general
insurance also boasts of being the first insurance company in India to be awarded the
ISO 9001:2000 certification across all functions, processes, products and location
pan-India.

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To be an insurer of World Standards and the most preferred choice for clientele at the
domestic and global level.

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Companies¶ mission is to keep the customer satisfaction as focal point of all our
operations, adopt the best international practices in underwriting, claims and customer
service, be the most innovative in product development, establish presence all over
India, ensure sustained value addition to all stake holders and to uphold Corporate
Value & Corporate Governance.

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½c Make affordable insurance accessible to all

½c Keep customer as focal point for all operations
½c Protect policy holders interests
½c Adopt best international practices in claims, underwriting and policy servicing
½c Be the most innovative in product development
½c Establish Pan India presence

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Reliance general insurance company Ltd has grown over time, to set up as many as
2000 offices, which have spread across 173 cities, in 22 states of India. Such a wide
distribution channel network, along with 24x7 customer service assistance and a fully
fledged website, has added to its success. As the same time, the company continuous
to launce innovative products, like Indies first Over-The-Counter health and home
insurance policies, to woo potential customers and keep the present ones satisfies and
pleased.

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The brand philosophy of reliance general insurance company is ³Protecting what u

value´. The company aims at helping individuals;Corporates as well as SMEs protect
their dreams and accomplishments; that too though a hassle frees buying process.
With the concept of online buying, Reliance has made it possible for the potential
customers to book the policies from within the confines of their home/office. At the
same time, the insurance company intends to make the claim settlement as prompt,
transparent and speedy as possible.

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Reliance general insurance company offers a wide range of innovative products to the
potential customers. Right from health and home insurance to car/motor and travel

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insurance, we can get almost all types of individual policies with reliance, that too as
the premium rate. Apart from that, the company also caters to corporate and SME
clients, providing end to end insurance solutions. The product basket includes fire,
engineering, liability, marine, travel and other types of insurance, for organization risk
management.

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c Reliance General Insurance has notched a premium of Rs.1946 crores during the
FY 2007-08, an exponential growth of 113 per cent as against the industry
growth of 13 per cent.
c The Company¶s new business premium of Rs.1034 crores for the FY 2007-08,
constitutes 33.01% of the Industry¶s new business premium.
c Reliance General Insurance ranks among the Top three private sector general
insurance companies in India, during FY 2007 - 08
c Enjoys a 17 per cent market share amongst the private sector players.
c The distribution network extends across 200 Branch Offices spread across 172
cities in 22 States.
c Reliance General Insurance has achieved the ISO 9001:2000 certification for
maintaining quality standards across all functions, processes, products and
locations pan-India. This has made RGI the first general insurance company in
the industry to achieve this milestone.
c Has many Industry firsts to its credit including the first Over-The-Counter retail
health insurance policy in India - Reliance Health Wise Policy.
c The health kit system, launched by RGI was conferred the PC Quest award for
Best IT implementation.
c The Reliance Home Insurance film won an ABBY Award at Ad Fest 2008

Rapidly expanded the width and depth of the customer touch points over the last 2
years. The current customer touch points are offered through distribution channels
like Agents, Banc assurance, Motor, Broking, Travel, Direct Sales and Rural.

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At Reliance General Insurance, we identify Quality and Customer-focus as our

key strategic initiatives. Our Quality roadmap, strictly aligned with our business
priorities, is benchmarked to the best contemporary global practices, and is designed

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to support our single-minded objective of maintaining world-class quality standards.
Our quality system deployment, defined from the point of the view of our customers,
is to enhance customer experience at all the touch points. As part of this initiative,
every business process in the organization is identified, documented, automated and
deployed. These processes are further monitored continuously through their
compliance scores and dashboard measures and reviewed by the Senior Management
team within the organization.

In fact this passion has taken us one step ahead. We are pleased to share the
recognition of our Quality Management System by reputed global quality standards
auditing organization ± Det Norske Veritas (DNV), which has awarded us the ISO
9001:2000 certification. The certification conforms our adherence to design,
development & sale of General Insurance product offerings to meet customer needs
and in line with 'IRDA regulations'

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Reliance General Insurance has established well-defined and documented
process and to help understand our Customer¶s requirements and address them
to their satisfaction.

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our unwavering commitment to excellence ensures prompt and correct
documentation while also ensuring transparent & speedy claims settlement.

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To achieve business success by improving operational efficiencies, Reliance General

Insurance realizes the need to tighten up and streamline both channel partner
relationships and back office operations. The brokers and channel partners are the
interface to end customers. They play a vital role in helping sustain existing customers
as well as attract new customers through better and diverse services. So it is
imperative that we are well connected with brokers / channels partners as well as meet
their needs. Improvement in back office operations can happen if policy production
and billing are automated; overall claims expenses are reduced, and claims settlement
is made faster.

To be successful at doing this, we need to nurture both parts of the solution

equation, that is, creation of solution-oriented strategy and deployment of solution-
based scalable technology that enables meeting of strategic goals laid out as part of
our enterprise strategy. In the current scenario many insurers either rely on manual
methods or custom coded solutions that lack strategic approach to address their
business needs. Manual execution of their crucial operations leads to many errors that
occur in documents passed from insurers to brokers or ceding companies to
reinsurers, which results in lengthy settlement cycles. While custom coded interfaces
are developed to meet a certain set of needs only. They are not scalable so cannot
meet changing needs and require recurring IT investment to keep them in use.
Reliance General Insurance Co. Ltd is in the process of rolling out a 'Centrally
controlled, decentralized delivery' operations structure to ensure speedy processing
and service while maintaining predictable and strict quality control. A solution is also
being developed to offer strategic value through systematic design and deployment of
BPM and integration technologies. The solution will address volatile situations, and
shall be a scalable and reusable solution. It would help meet the challenge of
operational costs saving while enabling us to exploit business expansion opportunities

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The IT strategy aims to integrate the business and IT visions and has been an
important instrument in facilitating the dialogue between the IT community and the
business leaders across the Company. The importance of planning, in this fast-paced
environment, has never been more critical. The technical and business segments have
worked closely to identify the impact of external drivers, clarify the business needs,
and ultimately determine how IT can best help in achieving the business goals. Our
Customers form the centre piece of the business architecture and rightly so, be the
focal point from a technology perspective as well. Our Endeavour shall be to provide
easy, consistent and instant access of relevant information to customers across
multiple channels and touch points. All our technology initiatives shall be geared
towards this objective.

The Company recognizes that the security of information requires an ongoing

commitment. Towards this end a security program would provide a continuous cycle
for assessing risk, developing and implementing effective security procedures, and
monitoring the effectiveness of those procedures. We want to guarantee the reliability,
confidentiality and availability of critical information. To that end, we will continue
implementation of our strategy for enhancing information security management
controls. We are in a challenging environment, dealing with all the changes in
technology, the insurance industry, the IRDA regulations and the workplace. The
expectations of what information technology (IT) can do to benefit the business and
its customers continue to grow. We've been working hard to provide day-to-day IT
services, while keeping our eye on where the Company is headed strategically, and
also transforming the IT organization to meet future requirements.

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Insurance is a contract whereby, in return for the payment of premium by the insured,
the insurers pay the financial losses suffered by the insured as a result of the
occurrence of unforeseen events. The term "risk" is used to describe all the accidental
happenings, which produce a monetary loss.

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Insurance is a method in which a large number of people exposed to a similar risk

make contributions to a common fund out of which the losses suffered by the
unfortunate few, due to accidental events, are made good. The sharing of risk among
large groups of people is the basis of insurance. The losses of an individual are
distributed over a group of individuals.

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Îc The insured must suffer financial loss if the risk operates.

Îc The loss must be measurable in money,
Îc The object of the insurance contract must be legal.
Îc The insurer should have sufficient knowledge about the risks he accepts

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Access to quality healthcare is a necessity today. The Reliance Health Wise Policy
ensures you provide the best medical care to your family. We offer a health insurance
policy that gives you the optimum value for money without compromising on the
quality of medical attention.

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Your family deserves the best especially when it comes to medical care. With medical
expenses shooting sky high, Reliance Mediclaim Insurance Policy helps you meet
hospitalization costs. We free you from financial worries so that you can give your
full attention to your loved ones.

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Two wheelers are convenient and exuberant. With the many advanced features added
in, today's two wheelers are safe too. However, the possibility of damage to your
pride and joy exist by way of theft, natural calamities and accidents. Ensure your
peace of mind with Reliance Two Wheeler Insurance Policy. It gives you
comprehensive cover for your vehicle.

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Your car is more than a means of transport. It can be used for a family outing or for
your feel of freedom when your work burdens you down or it could be your primary
aid in emergencies. Reliance Private Car Policy provides you comprehensive
protection for your valued possession.

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Your home is probably your most valuable asset, both as an investment and as your
sanctuary in a hectic world. You need to protect it from harm. Reliance Home Protect
Policy offers quality, basic coverage with many standard features, plus a full array of
coverage options to enhance your protection
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Your home is the place where you feel most secure. It protects from outside elements
and keeps the family bound together. To secure it, you need comprehensive coverage
offered by Reliance Householders' Package Policy that is tailored to your individual
home and possessions.

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Are you planning a trip to Disneyland with your family or a romantic tour of the
classics in Europe? Reliance Travel Care gives you comprehensive cover for you and
your family when you globe trot. Travel Care goes beyond just health insurance and
provides you with a wide range of travel related covers to make your trip stress-free.

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If you are planning on an international education, you need to have health insurance
cover that meets the norms of the university. Reliance Travel Care offers you a plan
especially designed for student life abroad. We value your dreams and aspirations and
we will be glad to assist you in realizing them.

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Asia with its exotic flavors and shopping Mecca¶s has attracted the Indian travelers in
hoards. Reliance Travel Care-Asia Plan is designed to safeguard and protect you from
medical and other emergencies at a reasonable cost

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With the advent of globalization and liberalization, every day, thousands of Indians
are crossing new frontiers and taking up new challenges in different parts of the
world. But at the same time they are exposed to several perils like illness, accidents
and various other misfortunes. In order to help cover such contingencies, we present
the Reliance Pravasi Bhartiya Bima Yojana Insurance policy. This policy is specially
designed for emigrant Indians who are abroad on a valid visa for purposes of
employment

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Safety is always a paramount concern. However accidents do occur. An accident at
home could be simply broken glass or a gas cylinder burst. Reliance Individual
Personal Accident Policy is one of the key security measures to undertake for
providing financial security in case of a injurious accident. It ensures that one's family
does not suffer in event of an accident by providing compensation for accidental death
or disablement.

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Your office which is the place of your professional success has been built with much
of your time and money. However, it is constantly exposed to various kinds of risks.
An unfortunate occurrence might disrupt the customary functioning of it, bringing a
huge financial burden to your business and on you. Although you cannot guard your
business from all possible risks, but with the Reliance Office Package Policy, you can
choose those risks which you want to protect your office against and also determine
the extent of cover against each risk.

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Your enterprise means the whole world to you. You direct all your efforts in securing
the business against any undesirable misfortune. Reliance Commercial Care Policy
furthers this Endeavour and protects your business against various perils and risks
which it might be exposed to, making sure that you can focus your efforts where it is
needed the most ± the running of the business.

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For a manufacturing or industrial unit, every operational moment is critical. However,

despite the best safety efforts, accidents do happen leading to significant losses. We
understand and appreciate your business and to ensure that in such events your
business is up and running as soon as possible, we present Reliance Industry Care
Policy.

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Often, establishments such as shops are exposed to various risks that threaten to result
in significant loss and damage to property as well as business. To ensure financial
protection from such losses and to facilitate smooth running of your business, we
present Reliance Shopkeeper's Package Policy.

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Daily monetary transactions are an integral part of business routine. Few of these
innumerable exchanges could include transfer of funds through cash, cheques, drafts,
and postal orders etc which are typically exposed to certain risks. To cover such risks,
we are pleased to offer the advantage of Reliance Money Insurance Policy, which
protects your money round the clock.

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The world around us is becoming more and more unsafe and the increase in crime rate
bears witness to this fact. Occurrences like burglary, housebreaking or robbery of
contents at your office, warehouse, shop or industry can bring about a huge financial
loss to you. Reliance General Insurance is pleased to offer a plan that keeps your
property protected at all times against burglary and house breaking.

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Your employees are the driving force of your business. The successful functioning of
your enterprise is most often based on responsibility and subsequent empowerment of
your workforce. However, it is also possible that such delegation might lead to misuse
of empowerment and hence, one should guard against this risk. The Reliance Fidelity
Guarantee Policy facilitates you in delegating and empowering your employees while
keeping your business safe

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Industrial Units are exposed to a host of perils which threaten to bring their day to day
operations to a grinding halt. Any loss or damage to property due to these perils can
cause a lot of financial trouble, both in terms of the repair or replacement costs and
the business loss that such events can bring about. The Reliance Industrial All Risks
Policy can be the perfect solution for the industrial units to ensure complete coverage
when such loss or damage occurs

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Corporates with large spread out business insurance need comprehensive protection
for their operation. Insurance is an essential tool to protect yourself against losses that
could devastate your business. Reliance has provided Reliance Standard Fire and
Special Perils Policy with a combination of both standard and optional features so that
you can choose the cover which best suits your business

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Machinery forms an integral part of any manufacturing or industrial set-up.

Breakdown of critical machines have a significant impact on your business, not only
in terms of the heavy expenses towards repair and replacements, but also the financial
losses that you might have to bear during downtime. We help companies protect their
assets and safeguard their revenue streams with the help of the Reliance Machinery
Insurance Policy.

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Today electronic equipment is a part and parcel of all businesses, whether big or
small. From computers to medical devices, industrial equipments to electronic cash
registers, companies all over the world are increasingly relying on the latest
technology as a backbone to aid their day-to-day operations. It becomes imperative to
cover these equipments against the perils that they are exposed to, so as to ensure the
continuity of your business and safeguard your investments. The Reliance Electronic
Equipment Policy is the ideal solution for such an insurance need, providing coverage
for unforeseen physical loss or damage to your equipments

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The increase in global trade has boosted our economic prosperity as a nation and has
developed new avenues of business for many organizations. Today, new trade
agreements are expanding the realms of business operations to many new countries
and more goods are being shipped around the world. There are a variety of risks that
are associated with transit of goods and it becomes pertinent to have comprehensive
coverage for loss or damage to the goods. For this purpose, we present the Reliance
Marine Cargo Policy.

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As we all know that the Indian insurance system has its roots in the nineteenth

century. Before 1973 prior to nationalization of general insurance companies,

insurance was concentrated mainly among private hands. It was clear that a better

insurance system was needed to promote the economic goals of the new Indian state.

According to experts in insurance there has been a substantial growth in the

distribution of insurance branches and size. After nationalization, there was also a

change in recruitment policy. However due to the advancement in technology there

was introduction of computer in every field but insurance in India did not, however,

introduce computers on a large scale because of the fear that these would result in

retrenchment and unemployment.

For a long time Indian insurance companies faced very little competition and

operated in a protected economy. But after 1999 market for insurance products and

services has become more competitive than ever before because of the entry of big

private insurance companies. .

Now due to the increase in competition the private and public sector insurance

companies had to broaden the horizon of their products and services to meet their

demand and fulfill their need through better facilities.

To fulfill the need of their customer the insurance companies has to be accelerate

in the country.

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To be successful in insurance sector, insurance companies will need to revamp their

business model to

(a) Build a large volume, highly scalable operation,

(b) Package and deliver products rapidly in a dynamic market,

(c) Leverage effectively on multiple delivery channels (branch, internet, etc.) with

a view to contain the cost of operations

(d) Build relationships with providers of related insurance products and services

and move towards converting the network of insurance companies¶ branches into

µinsurance supermarkets¶.

So there are different insurance products and services that are offered by the

insurance companies in order to fulfill the need and the demand of the customer.

Although all insurance companies offer same type of insurance products like

home insurance ,motor insurance, office insurance etc. but the sections covered and

premium charges varies from one company to another company.

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Our home and family mean everything to us. Not only our love and care, but also
a lot of our time and money have gone behind their being what they are today.
Although we cannot guard them from all possible risks, we can take steps to help us
tide over unexpected events that can totally shatter our life and our dreams.
The Householders Policy is a comprehensive shelter that protects our house and
the various contents in it against a variety of risks. It is a single policy that takes care
of a number of contingencies.It is imperative that we secure our home from natural
and man-made catastrophes. House holders Policy covers risks of different types and
protects the house as well as personal effects and household goods. This is a package
policy specially designed to meet the insurance requirements of a householder by
combining a number of standard policies usually taken by householders, under a
single policy.

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*Fire and Allied Perils
*Burglary and House Breaking.
*All Risks (jewellery and valuables)
*Domestic Mechanical and Electrical Appliances.
*Domestic Electronic Appliances.
*Television Sets.
*Fixed Plate Glass.
*Baggage.
*Personal Accident.
*Legal Liability etc.
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There are huge investments made when it comes to business. Investments are
made for office premises, equipment's, human resources and other infrastructural
facilities. Our trade or business on which so much of our time and money have been
spent to build up is constantly exposed to various kinds of risks. Some unfortunate
occurrence might bring a huge financial burden to our business and to us. Although
we cannot guard our business from all possible risks, we can take steps to tide over
such unexpected events.

The Office Package Policy is a comprehensive insurance policy, specially

designed to provide protection to our Office against different kinds of risks and perils.
By opting for this single policy, the office owner covers those risks which his
business is likely to encounter while concentrating on his business activity. This
policy is suitable for large offices owned by big companies as well as small and
medium sized offices like Travel Agencies, Professionals like Chartered Accountants,
Consultants, Architects, Interior Decorators, Engineers or any other service provider

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*Fire and Allied Perils
*Burglary and House Breaking.
*Mechanical and Electrical Appliances.
*Electronic Appliances.
*Money Insurance.
*Fixed Glass and Sanitary Fittings.
*Baggage.
*Neon Sign/Glow sign/Hoarding.
*Personal Accident.
*Infidelity/Dishonesty of Employees.
*Legal Liability.
*Additional Rent for Alternative Accommodation.
*Tenant¶s Legal Liability etc

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The Shopkeeper¶s insurance policy is a comprehensive and specially designed

policy that seeks to cover the losses arising out of a wide variety of risks and perils. It
lets the shopkeeper concentrate on the running of his business, his most valued asset
but also his source of income. It covers both the structure and the contents of our shop
and protects us against financial loss in case of an unfortunate incident. Only one
policy can be taken by one shopkeeper for each shop in a specific location having
separate books of accounts. This is a package policy specially designed for small
shopkeepers. It is a single policy combining the various insurance requirements of
shopkeepers.
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*Fire and Allied Perils
*Burglary and House Breaking.
*Mechanical and Electrical Appliances.
*Electronic Appliances.
*Money Insurance.
*Fixed Glass and Sanitary Fittings.
*Baggage.
*Neon Sign/Glow sign/Hoarding.
*Personal Accident.
*Infidelity/Dishonesty of Employees.
*Legal Liability

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Research is defined as human activity based on intellectual application in the

investigation of matter. The primary aim for applied research is discovering,

interpreting and the development of methods and systems for the advancement of

human knowledge on a wide variety of scientific matters of our world and the

universe.

Research as a means for gaining knowledge can be carried out either arbitrarily or

in a systematic fashion. Research is a purposive investigation. It is a way of

finding new ways of looking at familiar things in order to explore ways of

changing it. As a process it involves defining and redefining problems, hypothesis

formulation, organizing and evaluating data, deriving deduction, inferences and

conclusions, after careful testing.

 
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The researcher will be required to prepare a research design i.e. he will have to

state the conceptual structure within which research would be conducted. The

function of research design is to provide for the collection of relevant evidence

with minimum expenditure of effort, time and money.

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Îc Exploratory design

Îc Descriptive design

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Îc Diagnostic design

Îc Experimental design

The research design, which researcher used for this project is the descriptive one.
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³Descriptive research includes surveys and fact finding enquiries of different

kinds. The major purpose of descriptive research is description of the state of affairs

as it exists at present. In social science and business research we quit often use the

term ex post facto research for descriptive research studies. The main characteristics

of this method are that the researcher has no control over the variables. He can only

report what has happened or what is happening. Most ex facto research projects are

used for descriptive studies in which the researcher seeks to measure such item as for

example frequency of shopping, preference of people, or similar data.´

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A sample design is definite plan for obtaining a sample from a given population. It

refers to the technique or the procedure the researcher would adopt in selecting
items

for the sample. Sample design is determined before data is collected.

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The universe can be finite or infinite. In finite universe the number of items is

certain like population of city, workers in factory etc. in case of infinite universe

the number of items is infinite like stars in sky, listeners of radio programmed etc.

In this research, universe of sampling is Offices, Homes & Shop Owners of Patna

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Sampling unit may be Geographical one such as State, District, Village etc., or a

Construction unit such as House, Flat etc., or it may be Social unit such as Family,

Club, School etc.

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In this research sampling unit is Geographical as well as Social.
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This refers to the number of items to be selected from the universe to constitute a

sample. The size of sample should neither be excessively large, nor too small. It

should be optimum i.e. sample fulfills the requirements.

In this project c4 is ofc&5%,

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Researcher must decide about the technique to be used in selecting the items for

the sample. In fact, this technique or procedure stands for the sample design itself.

Mainly there are two techniques:

Îc Random or probability sampling


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Îc Purposive or non-probability sampling

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³Samples can be either probability samples or non-probability samples. With

probability samples each element has a known probability of being included in the

sample but the non-probability samples do not allow the researcher to determine this

probability.´

³Non probability samples are those based on convenience sampling, judgment

sampling and quota sampling techniques.´

³Judgment sampling the researcher¶s judgment is used for selecting items which

he considers as representative of the population.´

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There are two types of data:

1. Primary Data

2. Secondary Data

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The primary data are those which are collected afresh and for the first time, and

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thus happen to be original in character. The collection of primary data is costly

and time consuming. It requires greater planning and co-ordination.

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The secondary data, on the other hand, are those which have already been

collected by someone else and which have already been passed through the

statistical purpose. It is also called the Historical data.

Research is totally based on primary data. Secondary data is used only for the

reference. Research has been done by primary data collection, and primary data

has been collected by interacting with various people and taking the feedback by

Questionnaires. Secondary data are used for the theoretical and statistical part of

the project.

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Îc Company manuals & Records.

Îc Magazines and publications.

Îc Website on internet.

Îc Interacting with the employers of the company.

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This included different questions which helped us to gather information required

to come up to a conclusion from the research.

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RELIANCE BAJAJ
ALLIANZ
1,Fire and Allied Perils YES YES
(including Terrorism)
2,Burglary and Housebreaking YES YES

3,All Risk (jewellery and YES YES

valuables)

4,Domestic Mechanical and YES YES

Electrical Appliances
5,Domestic Electronic Appliances YES YES

6,Fixed Plate Glass YES YES

7,Baggage YES YES

8,Personal Accident YES YES

9,Legal Liability YES YES

(A)WC
(B)Third party
10,Television YES YES
Sets

11,Loan Payment protection NO NO

12,Increased Living expenses NO NO

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Premium rates given below Rs. per 1000/-

RELIANCE BAJAJ
ALLIANZ
1,Fire and Allied Perils As per tariff .50
(including Terrorism)
2,Burglary and Housebreaking 1.5 2.25

3,All Risk (jewellery and 10 10

valuables)

4,Domestic Mechanical and 2.5 2.25

5,Domestic Electronic Appliances 10 10

6,Fixed Plate Glass 10 10

7,Baggage 7.5 7.5

8,Personal Accident As per tariff As per tariff

9,Legal Liability 0.5 0.5

10,Television 10 2.25
Sets

11.Loan Payment protection

______ _____
12.Increased Living expenses ______ _____

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RELIANCE BAJAJ
ALLIANZ
1,Fire and Allied Perils YES YES
(including Terrorism)
2,Burglary and Housebreaking YES YES

3, Mechanical and Electrical YES YES

Equipments

4,Electronic YES YES

Equipments

5,Fixed Plate Glass YES YES

6,Baggage YES YES

7,Money Insurance YES YES

8,Personal Accident YES YES

9,Legal Liability YES YES

(A)WC
(B)Third party
10,Infidelity/Dishonesty of YESS YES
employees
11,Neon Sign and Glow sign YES NO

12,Business Interruption NO NO

13,Tenant Legal Liability NO NO

14,Cost of Re-instatement of NO NO

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15,All Risk on Professional NO NO

instruments

16, Loss of Rent. NO NO

17,Alternative YES NO
Accommodation

18,Hospital Cash NO YES

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Premium rates given below Rs. Per 1000/-

RELIANCE BAJAJ
ALLIANZ
1,Fire and Allied Perils 0.30 and 0.50 As per tariff
(including Terrorism)
2,Burglary and 1.5 1
Housebreaking

3, Mechanical and Electrical 2.75 15

Equipments

4,Electronic 10 10
Equipments

5,Fixed Plate Glass 10 10

6,Baggage 10 10

7,Money Insurance 2 1.5

8,Personal Accident 1.5 As per tariff

9,Legal Liability 1 5

10,Fidelity Guarantee 5+10/staff 10

11,Neon Sign and Glow sign 10 ____

12,Business Interruption ____ ____

13,Tenant Legal Liability ____ ____

14.Cost of Re-instatement of ____ ____

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15.All Risk on Professional ____ ____

instruments

16.Loss of Rent. ____ ____

17,Alternative 0.50 ____

Accommodation

18,Hospital Cash ____ As per tariff

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RELIANCE BAJAJ
ALLIANZ
1,Fire and Allied Perils YES YES
(including Terrorism)
2,Burglary and YES YES
Housebreaking

3, Mechanical and Electrical YES YES

Equipments
4,Electronic YES YES
Equipments

5,Fixed Plate Glass YES YES

6,Baggage YES NO

7,Money Insurance YES YES

8,Personal Accident YES YES

9,Legal Liability YES YES

(A)WC
(B)Third party
10,Infidelity/ Dishonesty of YES YES
Employees
11,Neon Sign and Glow sign YES YES

12,Business Interruption NO YES

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RELIANCE BAJAJ
ALLIANZ
1,Fire and Allied Perils 2.8 2.25

2,Burglary and 1 2.25

Housebreaking

3, Mechanical and Electrical 2.5 Varies from item to

Equipments item (max is 25)
4,Electronic 10 10
Equipments

5,Fixed Plate Glass 10 10

6,Baggage 8 ____

7,Money Insurance 2 1.5

8,Personal Accident 0.45 As per tariff

9,Legal Liability 0.5 0.5

(A)WC
(B)Third party
10,Infidelity/ Dishonesty of 10 10
Employees

11,Neon Sign and Glow sign 10 10

12,Business Interruption ____ 2.25


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No. Of Customers Percentage (%)
(60)
Always 18 30

Sometime 10 16.66

Never 12 20

Depends upon Product 20 33.33

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Îc 33.33 % of respondents said that the insurance of household depends on

product.

Îc 30% of respondents said that insurance is always essential for house.

Îc 20 % of respondents said that there is no need of Insurance for house.

Îc 16.66 % of respondents said that insurance is necessary, but some time.

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No. Of Customer (60) Percentage (%)

RELIANCE 22 36.66
GENERAL INSURANCE
BAJAJ ALLIANZ 18 30

OTHERS 20 33.33


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Îc 36.66 % of respondents like Reliance General Insurance for household

Policy.

Îc 33.33% of respondents like other insurance company.

Îc 30 % of respondents like Bajaj Allianz for household Policy.

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No. Of Percentage (%)
Customers (60)
Premium 14 23.33

Facilities 21 35

Company¶s 18 30
Profile
Other 7 11.66


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Îc 35 % of respondents select their Insurance Company on the basis of

Facilities.

Îc 30 % of respondents select their Insurance Company on the basis of

Company¶s Profile.

Îc 23.33 % of respondents select their Insurance Company on the basis of

Premium.

Îc 11.66% of respondents select their insurance company on the basis of other

reasons.

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No. Of Percentage (%)
Customers (60)
Yes 42 70

No 6 10

Don¶t know 12 20

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Îc 70 % of respondents think that legal liability is necessary.

Îc 10% of respondents think that legal liability is not necessary.

Îc 20% of respondents don¶t know about legal liability.

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No. Of Percentage (%)
Customer (60)
Always 26 43.33

Sometime 12 20

Never 4 6.66

Depends upon 18 30
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Îc 43.33% of respondents said that insurance is always essential for Office.

Îc 30 % of respondents said that the insurance is depends on product.

Îc 20 % of respondents said that there insurance is necessary, but some time.

Îc 6.66% of respondents said that there is no need of Insurance.

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No. Of Percentage (%)
Customer (60)
RELIANCE 18 30
GENERAL
INSURANCE
BAJAJ 19 31.66
ALLIANZ
OTHERS 23 38.33

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Policy.

Îc 31.66 % of respondents like Bajaj Allianz for their Office Package Policy.

Îc 38.33 % of respondents like Other Insurance for their Office Package Policy.

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No. Of Percentage (%)
Customer (60)
Premium 16 26.66

Facilities 22 36.66

Company¶s 14 23.33
Profile
Other 8 13.33


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Îc 36.66 % of respondents select theirinsurance company on the basis of

facilities.

Îc 26.66 % of respondents select their insurance company on the basis of

Premium..

Îc 23.33 % of respondents select their insurance company on the basis of

Company¶s Profile

Îc 13.33% of respondents select their insurance company on the basis of other

reasons.

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No. Of Customers Percentage (%)
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Yes 35 58.33

No 20 33.33

Don¶t know 5 8.33

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Îc 58.33 % of respondents think that legal liability is necessary.

Îc 33.33 % of respondents think that legal liabilityis not necessary.

Îc 8.88% of respondents don¶t know about legal liability.

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Customer (60)
Always 33 55

Sometime 09 15

Never 06 10

Depends upon 12 20
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Îc 55% of respondents said that insurance is always essential for their shop.

Îc 20 % of respondents said that insurance isdepends on product.

Îc 15 % of respondentssaid that insurance is important, but some time.

Îc 10% of respondents said that insurance is not necessary.


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Customer (60)
RELIANCE GENERAL 16 26.66
INSURANCE
BAJAJ ALLIANZ 12 20

OTHERS 32 53.33

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Îc 26.66 % of respondents like Reliance general insurance.

Îc 20 % of respondents like Bajaj Allianz.

Îc 53.33 % of respondents like Other Insurance Companies.

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Premium 18 30

Facilities 23 38.33

Company¶s Profile 15 25

Other 04 6.66

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Îc 30 % of respondents select their Insurance Company on the basis Premium.

Îc 25 % of respondents select their Insurance Company on the basis of

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Îc 6.66% of respondents select their insurance company on the basis of other

reasons.

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No. Of Customers Percentage (%)
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Yes 40 75

No 10 25

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Îc 66.66 % of respondents think that legal liability is necessary.

Îc 16.66 % of respondents think that legal liabilityis not necessary.

Îc 16.66% of respondent don¶t know about legal liability.

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1.c Diversity, resilience and flexibility.

2.c Part of one of the biggest organization RELIANCE with a good financial

backup.

3.c Quality service is assured if one has an insurance relationship with RGICL.

4.c .Good infrastructure & good incentives for the result oriented employees

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5.c Strong sales team who are recruited through tough interviews.

6.c Premium charges are comparatively less from various companies.

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1.c Number of RGICL branches is less than its close competitors.

2.c Old age people are still to be tapped.

3.c Lack of concentration on rural market.

4.c New customer hesitates to start a relationship with RGICL.

5.c Lack of control on the marketing agent.

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1.c Explore the market with new policies.

2.c Lot of scope for product variation.

3.c Tap the middle income group and the salaried class.

4.c Lot of scope for growth in the Indian market.

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1.c Infrastructure of its competitors.

2.c Players have similar strategies.

3.c There is not much differentiation between the services and products of other

companies.

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Îc It was found that reliance general insurance capture largest market share in c
household¶s policy(36.66%) and 26.66% in shopkeeper¶s policy. c
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Îc It was found that neon sign and glow shine like some features only provided c
by reliance general insurance.c
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Îc It was found that in shop keeper¶s policy reliance general insurance provided c
cheapest premium. c
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Îc It was found that most household¶s insurance depends on product.c
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Îc It was found that more than 50% problems faced by the customers are related c
with information.c
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Îc It was found that most of the customers consider company profile and c
different policies, before taking insurance.c
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Îc It was that security is the main purpose behind insurance.c
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Îc Only three package policies were taken into consideration while conducting

the market research of RGICL and its competitors. This was due to limitation

of time allotted for the study.

Îc The non disclosure of some vital information which could have been of some

help in bringing forth certain other vital issues of importance.

Îc To visit whole area, two month time was very less.

Îc The finding emerged from the restricted only to Patna region.

Îc Sometimes executives may not provide us with the correct information.

Îc That was major problem which creates a barrier in the research is unawareness

of small shop kippers and house wives about insurance policies.

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except the better service with a broad promise. And then they will realize that they are

the king. They will not confine themselves with the world class products and services

but they also need a broad platform where they can make different choices. Their

choice of one entity over another insurance company is determined by considerations

of service quality rather than any other factor. They want competitive premium rates,

yes, but them also wants their claim or renewal applications etc to be processed in

double-quick time. They cherish the convenience of impersonal Net insurance, yes,

but during their occasional visits to the branch, they also want the comfort of

personalized, human interactions and facilities that make their insurance experience

pleasurable. But they also needs that their grievances should be settling as soon as

possible. In short, they want a security house that will more than just issue the policy

and settles their claims: they want an insurance that cares and for more than just their

custom. They want a customer-friendly insurance company.

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This is the main factor which makes a insurance company customer-friendly: its

overall service standards, rated for ease of proposal form; how courteous, accessible

and knowledgeable its staff are; claim settlement time for services; how innovative

the insurance company is in introducing products and services; how quickly it handles

the grievances; how likely it is to retain customers; and how probable it is that its

customers will recommend the insurance company to others.


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Walk into any branch of a multinational or leading Indian insurance company, and

you¶ll believe you¶re in a country club. Many other insurance companies, of course,

have miles to go in this sphere, but there¶s a growing realizations among them that

offering a pleasant insurance experience ±with comfortable seating, air-conditioning,

restroom and drinking water facilities.

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With An ongoing national economy, insurance-sector reforms and a growing middle

class, the Indian market offers huge potential for RELIANCE GENERAL

INSURANCE to grow. The large and growing middle class population and increase

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in disposable incomes have created booming markets in housing, motor, televisions,

computers, mobile phones and other products, most of which require insurance.

RELIANCE GENERAL INSURANCE has been effective in leveraging this

opportunity with its product and service offerings.

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After so many years of service to India, RELIANCE GROUP continues to be

committed to the country and optimistic of positively contributing to the Indian

Economy. The RELIANCE GROUP considers India to be one of the greatest

economic opportunities of the 21st century and is proud to be so strongly positioned

here. The RELIANCE GROUP has ambitious plans to transform its business in the

country and to further expand operations across the country.


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Dear sir/ madam,

This questionnaire is aimed at understanding your satisfaction. Your response will

be deals with strict confidentiality and it will be used only for academic purpose.

Thank you for spending your valuable time to fill this questionnaire.

Name: ____________________________________________________________

Address: __________________________________________________________

__________________________________________________________________

Contact No: Mobile_________________________Resi:_____________________

Marital Status: Single Married

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1. For your house hold, do you think that it is important to have insurance?

a) Always

b) Some time

c) Never

d) Depend on
products.

2. Which insurance company does you like most?

a)c Reliance general

Insurance

b)c Bajaj Allianz

c)c Other

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3. On which basis you select your insurance company?

a) Premium

b) Facility

c)c Company profile

d)c Others

4. Do you think legal liability is necessary for house hold insurance?

a) Yes

b) No

c) Don¶t know

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1. Do you think that it is important to have insurance?

a) Always

b) Some time

c) Never

d) Depend on
product

2. Which insurance company does you like most?

d)c Reliance general

Insurance

e)c Bajaj Allianz

f)c Other

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3. On which basis you select your insurance company?

a) Premium

b) Facility

e)c Company profile

f)c Others

4. Do you think legal liability is necessary for insurance?

a) Yes

b) No

c) Don¶t know

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1. Do you think that it is important to have insurance?

a) Always

b) Some time

c) Never

d) Depend on
product

2. Which insurance company does you like most?

g)c Reliance general

Insurance

h)c Bajaj Allianz

i)c Other

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3. On which basis you select your insurance company?

a) Premium

b) Facility

g)c Company profile

h)c Others

4. Do you think legal liability is necessary for insurance?

a) Yes

b) No

c) Don¶t know

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