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Table Of Contents

Learning Objectives Learning Objectives
Costs and Functions of Marketing Costs and Functions of Marketing
What is Marketing What is Marketing
Marketing Defined Marketing Defined
Implications of marketing Implications of marketing
Core Marketing Concepts Core Marketing Concepts
This is a Need This is a Need
This is a Want This is a Want
Need / Want Fulfillment Need / Want Fulfillment
Product as an idea Product as an idea
Exchange & Transactions Exchange & Transactions
Transaction Transaction
Value and Satisfaction Value and Satisfaction
Relationship Marketing Relationship Marketing
What do marketers do? What do marketers do?
Marketing Mix Marketing Mix
7 P¶s in Services Marketing 7 P¶s in Services Marketing
PACS Matrix PACS Matrix
Production Concept Production Concept
The Production Concept The Production Concept
Modern Day perspectives of Modern Day perspectives of
Production concept Production concept
Product Concept Product Concept
Avoiding Marketing Myopia Avoiding Marketing Myopia
Marketing Myopia Marketing Myopia
The Selling Concept The Selling Concept
The Marketing Concept The Marketing Concept
Customer Needs Customer Needs
Ethics and Social Responsibility: Ethics and Social Responsibility:
Doing Well by Doing Good Doing Well by Doing Good
The Holistic Marketing Concept The Holistic Marketing Concept
Four Levels of Competition Four Levels of Competition
Shifts in Marketing Management Shifts in Marketing Management
Other Concepts in Marketing Other Concepts in Marketing
Creativity and Critical Thinking Creativity and Critical Thinking
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Marketing Concepts-Sita Mishra

Marketing Concepts-Sita Mishra

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Published by Kiran Ns

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Published by: Kiran Ns on Jan 15, 2011
Copyright:Attribution Non-commercial

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01/09/2012

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