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City Univ - Identity Guide

City Univ - Identity Guide

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Published by pjanto
Reference sample of Graphic Standar Manual. Graphic Standar Manual in the field of education. Link to download http://adf.ly/JGiY or http://adf.ly/JGog
Reference sample of Graphic Standar Manual. Graphic Standar Manual in the field of education. Link to download http://adf.ly/JGiY or http://adf.ly/JGog

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Published by: pjanto on Jan 15, 2011
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01/15/2011

 
Brand and CommuniCations Guidelines
 
City University of seattle BranD anD CoMMUniCations GUiDelinesPaGe 2
Table Of COnTenTs
CITY UNIVERSITY OF SEATTLEBRAND ANDCOMMUNICATIONS GUIDELINES
City University o Seattle has created theollowing resources or consistency obrand across all university marketing andcommunications platorms. The ollowingresources include the style guide, boilerplatesand quick acts, logos, trademarks andmore.
Style Guide
..........................................Pages 1-6
Boilerplates and Quic Facts
.............Pages 7-9
Logo Guidelines
................................Pages 10-13
Co-Branding
...........................................Page 14
Logo Integrity
.........................................Page 15
Typefaces
................................................Page 16
Colors and Usage
...................................Page 17
University Seal
.......................................Page 18
Color Distribution
....................................Page19
SP3080
 
City University of seattle BranD anD CoMMUniCations GUiDelinesPaGe 3
sTyle Guide
 VOICE/TONE
All written and verbal communications on behal o the university should be delivered in a positive voice where content isappropriate. The overall tone will be designed or the audience it is addressing.
PhILOSOPhY OF VOICE
The philosophy behind setting an established university voice is that it allows or uniorm messaging across the board, rangingrom the university’s website to internal e-mails to media documents. The university has a voice o authority, especially on highereducation issues where aculty and sta can serve as experts both internally and externally. This is turn enriches the university’simage within the community.
 WRITING STYLE
An integral part o CityU’s brand is consistency o style in its materials. The style or the university’s written materials is based onThe Associated Press Stylebook (AP). The AP reerence stylebook is used by worldwide media outlets and updated on a yearly basiswith new material. AP style will be used unless prevailing practice dictates another ormat or the audience/medium. For example,academic documents should be written in American Psychological Association (APA) style.The philosophy behind committing the university to the AP writing ormat is that communications will have consistency in universitypublications, both online and in print. The Communications/PR department sta can also reer aculty and sta to this longstandingrulebook and succinctly answer their questions with best writing practices used throughout the world. AP style also eliminates theneed or the creation o a separate or additional university stylebook while reducing errors within copy. University materials writtenin AP style have the added beneft o being “media-ready” as they will adhere to the majority o media guidelinesCopies o the AP stylebook can be purchased at http://www.apstylebook.com/.Following are examples o requent usage including a ew instances in which CityU style varies rom AP. For a complete guide tousage, please reer to The AP Stylebook.
CITY UNIVERSITY OF SEATTLE SPECIFIC GUIDELINES
When writing City University o Seattle, it should appear with proper grammatical spacing as City University o Seattle and not asCityUniversity o Seattle. When using the shorter version o our name in copy, don’t space the name as two words. Use CityU andnot City U. Reerence the country locations within body copy as City University o Seattle in Prague, Czech Republic and/or CityUo Seattle in Prague, Czech Republic.The frst reerence should always be ull name.
•FirstreferenceshouldbeCityUniversityofSeattle.SecondreferenceshouldbeCityUofSeattle.•ThirdreferenceandallreferencesthereaftershouldbeCityU.
(Always capitalize “U” when reerring to CityU).
•CityUisonlyacceptableininformalusageandshouldnotbeusedinformalcommunications.
 ABBREVIATIONS
Agencies and organizations are not written with periods.FBI, UN, CIA, NHL, OPEC etc.Countries are written with periods.U.K., G.B., Fr., Ger. *(Exceptions: US - United States spelled out is the preerred method)
 ARTICLES (A, AN, AND ThE) WITh ABBREVIATIONS
Use the appropriate article (a, an, or the) with abbreviations when you would use that article in speech. The choice between using a oran is determined by how the abbreviation is pronounced. You generally do not need an article when an abbreviation is used as a noun.
SheisenrolledinanMBAprogram.TheSchoolofArtsandSciencesreceivedan$84milliondonationfromanunnamedsource.AsnotedintheAPStyle
Guide: Use the article “a” beore consonant sounds: a historic event, a one-year term. Use the article “an” beore vowelsounds: an energy crisis, an honorable man, an NBA record (sounds like it begins with the letter e), an 1890s celebration.

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