Top three items I misplace

 Watch
 Wallet
 Keys

Most frustrating

 Keys
 Camera
 Cell phone

Lack of purpose Superstition Embarrassment Time lost

Key 5 4 5
Camera 2 2 2
Wallet 4 4 5
Cellphone 4 4 2
Documents 5 3 5

Keys : lost it ..staying in shared room .. had a hard time coordinating with my room- mate and my
flat mates for an extra key.... finally found it in my medicine box

Rating

Utility as a checklist 4.5

Likeliness – 3

Reason : I can simply keep my things at correct place

Desired Parameters

Easy to carry remote – 3

Ease of operating – 5

Small size of tags – 5

Holder – 3

Holder by option is preferable.

How many tags would you want complementary - all the ten tags with them

Colors – see through -best

Black –
 Gold –

Silver –

Unique – Yes

Rating on Believablity – 5

Benefits – learn to be free

Concerns about this product

1. effectiveness 3

2. distance range2

3. effect of the tag on the appearance of things 4

4. How applicable it would be 3

5. Durability 4

6. Not reusable -3

7. Price - 5

8. Security – 2

5 – highest ; 1 – lowest

After Sales Service

- Service calls (48 hrs service)

- 6 month

Pricing

500 – Expensive higher

Too cheap < 100 Rs

Expensive > 500 need to consult

Ok -200 -400
Too expensive > 800 definitely not buy

Ideal price range – 200 – 320 Rs

People to convince me

1. Technical expert - 2.8

2. Technical forum – 3

3. celebrities – 3

Amitabh Bachhan , Old age guy , clumsy actress, Kiddish guy

Warranty extension change – 10%

Asset Management – I don’t want that.