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2 Consumer Behavior & Marketing

2 Consumer Behavior & Marketing

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Published by ramanrockstar21

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Published by: ramanrockstar21 on Jan 16, 2011
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03/29/2011

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Consumer Behavior& Marketing
 
Concepts to Learn
Product positioning
Product differentiation
Elements of theconsumerenvironment 
Behavioraleconomics
CB and marketingresearch
CB and the marketingmix
The bases of segmentation
Behavioral segmentation
Managerial applicationsanalysis
 
 A 
pplication
 A 
reas of ConsumerBehavior
Environmental
 A 
nalysis
Market Research
Segmentation of the Marketplace
Product Positioning and Product Differentiation
Marketing-Mix Development 

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