Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Project on Fmcg

Project on Fmcg

Ratings: (0)|Views: 3,681 |Likes:
Published by Vikas Mahon

More info:

Published by: Vikas Mahon on Jan 16, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less





A MINOR REPORTONFactors considered while purchasing FMCG productSubmitted toSujatha g.l
Submitted byManikanta bhakta
II MBARoll no: 0846Poornaprajna institute of managementUdupi.
As we are approaching to the twenty first century the FMCGproduct market is growing like a money plant in this world. Notonly companies are gaining huge profit from these productsources but these products are also one of the main ingredients inour day today life. So the customer has to think and decide on theproducts which he is going to purchase because of the availabilityof the choices replicates variants in every section of the products.Now a day’s customer has a wide variety of choice while selectingFMCG, producer has to innovate additional values to the productthat the product continues it presence in the market. Differentfactor governing the customer based on different productcategory like milk products, beverages, prepared dishes,Chocolates & Confectionaries, personal care
fabric care etc. This minor project consist of the response of different age grouprespondents who specifies their predetermined factors whichdrives them while purchasing The factors which drive them to buy the products are as under,Price, Availability, Brand name, Quantity, Quality, Packing,advertisement Through this we can understand that the customers in the currentscenario not only purchase the product based on the one qualitythat it contains. But they carefully analyze it and then go for thepurchase. So knowing the customers attitude is important andwhat are the factors they considered when purchasing a product So by this project we can come to know the factors considered bya consumer while purchasing a FMCG product
 To study the factors determining the prepurchase decision.
Type of research
Type of data
Primary data
Data collection method
Data is collected through structuredquestionnaire.
Convenient sampling
Sample size
Data analysis technique

Activity (25)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Shrinivas Magre liked this
monalishaa17 liked this
Prabhat Sharma liked this
Deepak Sharma liked this
pratiksha1091 liked this
nagpalanish liked this
Balwinder Singh liked this
Leena Steen liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->