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Project on Fmcg

Project on Fmcg

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Published by Vikas Mahon

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Published by: Vikas Mahon on Jan 16, 2011
Copyright:Attribution Non-commercial

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06/21/2013

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A MINOR REPORTONFactors considered while purchasing FMCG productSubmitted toSujatha g.l
(reader)
Submitted byManikanta bhakta
II MBARoll no: 0846Poornaprajna institute of managementUdupi.
Introduction
 
As we are approaching to the twenty first century the FMCGproduct market is growing like a money plant in this world. Notonly companies are gaining huge profit from these productsources but these products are also one of the main ingredients inour day today life. So the customer has to think and decide on theproducts which he is going to purchase because of the availabilityof the choices replicates variants in every section of the products.Now a day’s customer has a wide variety of choice while selectingFMCG, producer has to innovate additional values to the productthat the product continues it presence in the market. Differentfactor governing the customer based on different productcategory like milk products, beverages, prepared dishes,Chocolates & Confectionaries, personal care
,
fabric care etc. This minor project consist of the response of different age grouprespondents who specifies their predetermined factors whichdrives them while purchasing The factors which drive them to buy the products are as under,Price, Availability, Brand name, Quantity, Quality, Packing,advertisement Through this we can understand that the customers in the currentscenario not only purchase the product based on the one qualitythat it contains. But they carefully analyze it and then go for thepurchase. So knowing the customers attitude is important andwhat are the factors they considered when purchasing a product So by this project we can come to know the factors considered bya consumer while purchasing a FMCG product
 
OBJECTIVE OF THE STUDY
PRIMARY OBJECTIVE:
 To study the factors determining the prepurchase decision.
RESEARCH METHODOLOGY
Type of research
Descriptive
Type of data
Primary data
Data collection method
Data is collected through structuredquestionnaire.
Sampling
Convenient sampling
Sample size
 100
Data analysis technique
Quantitative

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