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Table Of Contents

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MODULE: 2
MODULE: 3
MODULE: 4
MODULE: 5
MODULE-1
MOLDULE 6
MODULE 1: NATURE, SCOPE AND METHODS OF MANAGERIAL ECONOMICS
MODULE 2: DEMAND ANALYSIS, ESTIMATION AND FORECASTING
MODULE 3: PRODUCTION ANALYSIS
MODULE 4: COST AND REVENUE ANALYSIS
MODULE 5: MARKET STRUCTURE AND PRODUCT PRICING
MODULE 6: THEORIES OF THE FIRM AND PROFIT
INFORMATION SYSTEMS AND STRATEGIC IMPLICATIONS
DATA AND SYSTEMS INTERFACE
DECISION SUPPORT SYSTEM
ETHICAL AND SECURITY ISSUES IN INFORMATION TECHNOLOGY
MODULE – 5:
OPERATIONS MANAGEMENT
QUALITY MANAGEMENT
MAINTENANCE MANAGEMENT
PLANNING
MATERIAL MANAGEMENT
MANUFACTURING TECHNOLOGY
MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS
MODULE 2: MARKETING TRENDS
MODULE 3: CUSTOMER CONCERNS
MODULE 4: STP AND THE MARKETING MIX
MODULE 5: NEW TRENDS
MODULE 6: RURAL MARKETING
Module 1 THE NATURE AND IMPORTANCE OF ENTREPRENEURS 4 hrs
Module 2 THE ENTREPRENEURIAL AND INTRAPRENEURIAL MIND 6 hrs
Module 3 SMALL & MEDIUM ENTERPRISES (SME) 4 hrs
Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR 4 hrs
Module 6 PROJECT PREPARATION AND APPRAISAL 6 hrs
Module 9 CORPORATE VENTURING 14 hrs
Module 1 AN OVERVIEW OF BUSINESS ETHICS 10 hrs
Module 2 INDIVIDUAL & ORGANISATIONAL FACTORS 10 hrs
Module 4 INTERNAL CONTEXT — EMPLOYEE 10 hrs
Module 5 BUSINESS ETHICS IN A GLOBAL ECONOMY 10 hrs
Module 1 BUSINESS MARKETING PERSPECTIVE 14 hrs
Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs
Module 3 MANAGEMENT OF MARKETING CHANNELS 10 hrs
PUBLIC RELATIONS 12 hrs
Module 5 PRICING DECISIONS IN BUSINESS MARKETING 10 hrs
Module I INTRODUCTION 12 hrs
Module 2 FOCUS ON THE CUSTOMER 10 hrs
Module 4 SERVICES MARKETING MIX 15 hrs
Module 2 PLANNING THE SALES TEAM’S EFFORTS 9 hrs
Module 3 CONTROLLING THE SALES TEAM 6 hrs
Module 4 MARKETING LOGISTICS 7 hrs
Module 5 MARKETING CHANNELS 7 hrs
Module 6 CHANNEL INTEGRATION 7 hrs
Module 7 CHANNEL MANAGEMENT 10 hrs
Module 8 WHOLESALING & RETAILING 10 hrs
Module 1 INTRODUCTION TO INVESTMENTS 6 hrs
Module 2 INVESTMENT AVENUES 7 hrs
Module 3 STOCK MARKET & INSTITUTION 9 hrs
Module 4 RISK MANAGEMENT 9 hrs
Module 5 INVESTMENT ANALYSIS 7 hrs
Module 6 INVESTMENT EVALUATION 7 hrs
Module 7 PORTFOLIO MANAGEMENT 8 hrs
Module 8 GLOBAL MARKETS 7 hrs
Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs
Module 2 BANKS & INSTITUTIONS 12 hrs
Module 3 NON-BANKING FINANCE COMPANIES 8 hrs
Module 5 MUTUAL FUNDS 8 hrs
Module 6 FINANCIAL MARKETS 14 hrs
Module 3 CUSTOMS, CENTRAL EXCISE AND SERVICE TAX 14 hrs
Module 4 SALES TAXES AND CUSTOM ACT 10 hrs
Module 5 TAX PLANNING AND MANAGEMENT 12 hrs
IV SEMESTER COMPULSORY PAPERS
Module 1 CONCEPT OF STRATEGY: 6 hrs
Module 2 ENVIRONMENT ANALYSIS AND DIAGNOSIS 8 hrs
Module 4 STRATEGY IMPLEMENTATION 10 hrs
Module 6 STRATEGY EVALUATION 8 hrs
Module 7 CONTEMPORARY ISSUES 8 hrs
Module 1 INTRODUCTION 10 hrs
Module 2 INTERNATIONAL BUSINESS ENVIRONMENT 10 hrs
Module 3 GLOBAL BUSINESS STRATEGIC MANAGEMENT 12 hrs
Module 4 EXIM TRADE. 12 hrs
Module 2 THE RURAL CONSUMER 10 hrs
Module 4 STRATEGIES FOR INDIAN RURAL MARKETING 20 hrs
Module 5 INTRODUCTION TO AGRICULTURAL MARKETING 10 hrs
Module 6 AGRICULTURAL MARKETS 12 hrs
Module 1 THE WORLD OF RETAILING 14 hrs
Module 2 THE RETAIL CUSTOMER 12 hrs
Module 3 RETAIL MARKETING STRATEGIES 10 hrs
Module 4 MERCHANDISING MANAGEMENT 12 hrs
PROMOTION IN BUSINESS AND SOCIETY 14 hrs
INTEGRATED BRAND PROMOTION ENVIRONMENT 14 hrs
Module 3 PREPARING THE MESSAGE 12 hrs
Module 5 INTEGRATED BRAND PROMOTION 12 hrs
Module 6 : International Taxation 4 Sessions
Module 6: Challenges in Strategic Financial Management 10 Sessions
CHAPTER : 1 PROJECT PLANNING 10 Sessions
CHAPTER 2 : PROJECT ESTIMATION AND SELECTION 10 Sessions
CHAPTER 4: PROJECT FINANCING 10 Sessions
CHAPTER 5: PROJECT IMPLEMENTATION AND CONTROL 10 Sessions
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MBA(BU) Syllabus

MBA(BU) Syllabus

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