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Table Of Contents

1.3 Role of advertising in marketing mix
1.4 AIDA Formula in Advertising
2.2 Preference for advertising agency:
2.3 Selection of an Advertising Agency:
3.1 What does it mean?
3.2 Requirement of advertising campaign :
3.3 Factor influencing planning of an advertising campaign:
3.4 Procedure for planning advertising campaign :
4.1 Facts of creativity in advertising
4.2 Impact of Creative advertising:
4.3 Process of creativity
4.4 Creative strategy
4.5 Foundation of creative ideas:
5.1 ONLINE ADVERTISING
5.2 CINEMAS AS A TOOL OF ADVERTISING
6.1 Changing role of woman in advertising
6.2 Kids rock the advertising world
6.3 Men’s role in advertising
6.4 Animation in advertisings
7.1 Humour versus dance
7.2 Adapting to cultural differences
7.3 Cultural gap narrowing
7.4 C reativity in rural advertising
8.1 CREATIVE AUDIO ADVERTISING
8.2 COLOURS IN ADVERTISING
8.3 CREATIVITY ON THE PARTICULAR DAY
9.1 Why Surf Excel advertising was the most popular?
9.2 What was so special in the DNA’s outdoor advertising?
10. Different advertisings for different regions:-
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COPY of Creativity in Advertising

COPY of Creativity in Advertising

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Published by John Melton

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Published by: John Melton on Jan 16, 2011
Copyright:Attribution Non-commercial

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10/27/2014

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