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Media CCA Rubric

Media CCA Rubric

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Published by Danika Barker

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Published by: Danika Barker on Jan 17, 2011
Copyright:Attribution Non-commercial


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CCA Rubric
Film Promo
Name(s):______________________ Level 1Level 2Level 3Level 4Communication
Select and usetheappropriatelevel of language,tone, and pointof view whencreating mediatexts forspecificpurposes andaudiences/25
Demonstrateslimited use of level of language, tone, point of view,for targetaudience.Several errors but they don’tinterfere withmeaning.Demonstratessome use of level of language, tone, point of view,for targetaudience. Afew errors butthey don’tinterfere withmeaning.Demonstratesgood use of level of language, tone, point of view,for targetaudience.Errors areminimal.Demonstratesexcellent use of level of language, tone, point of view,for targetaudience.Errors areminimal or nonexistent.Application
Create mediatexts fordifferentpurposes andaudiencesSelect and usetheconventionsand techniquesof a particularform toproduce mediatexts/25
Media texts are poorlyconstructed anddemonstrateslimitedawareness of conventionsand techniquesof chosenforms.Media texts aremostly wellconstructed anddemonstratessome awarenessof conventionsand techniquesof chosenforms.Media texts arewellconstructed anddemonstratesstrongawareness of conventionsand techniquesof chosenforms.Media texts are professionallyconstructed anddemonstratesexcellentawareness of conventionsand techniquesof chosenforms.Thinking
Analyse mediarepresentationsof currentsocial,political, andcultural issuesand events, andexplain how therepresentationsmight affectthe audience’sinterpretationof the issues
Demonstrateslimitedknowledge andunderstandingof elements of design and psychology of adverstising.Demonstratessomeknowledge andunderstandingof elements of design and psychology of adverstising.Demonstrates agoodknowledge andunderstandingof elements of design and psychology of adverstising.Demonstratesexcellentknowledge andunderstandingof elements of design and psychology of adverstising.Application
Application of 
Limitedapplication of Satisfactoryapplication of Goodapplication of Excellentapplication of 

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