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LCM-MBA PRODUCT DEVELOPMENT.pptx

LCM-MBA PRODUCT DEVELOPMENT.pptx

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Published by Manoj Kumar Yadav
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Published by: Manoj Kumar Yadav on Jan 17, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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The first marketing-mix element is the product,which refers to the offering or group of offeringsthat will be made available to customers. In thecase of a physical product, such as a car, acompany will gather information about thefeatures and benefits desired by a target market.Before assembling a product, the marketer's roleis to communicate customer desires to theengineerswhodesigntheproductorservice.
 
Developing a new product is a major undertaking thathas identifiable stage. Developing and manufacturinga successful product can take days, months or evenyears.

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