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2010's Nine Reules of Social Media (Radian6 dec2010 book)

2010's Nine Reules of Social Media (Radian6 dec2010 book)

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Published by Sociatria.com
Radian6 nos trae sus nueve reglas del Social Media edición 2010 . Interesante decálogo que nos enseña a obtener feedback en redes sociales. (inglés)
Radian6 nos trae sus nueve reglas del Social Media edición 2010 . Interesante decálogo que nos enseña a obtener feedback en redes sociales. (inglés)

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Published by: Sociatria.com on Jan 17, 2011
Copyright:Attribution Non-commercial

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03/27/2011

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COMMUNITY EBOOK
/
 
DECEMBER 2010 
/
 
1 888 6radian
 
Copyright © 2010 - Radian6
 
www.radian6.com1 888 6RADIAN (1 888 672-3426) community@radian6.com 
Copyright © 2010 - Radian6
COMMUNITY EBOOK
/ 
DECEMBER 20102010’S NINE RULES OF SOCIAL MEDIA
CHAPTER 1:
INTRODUCTION
There’s something about the end of the year that makes it almost 
impossible for people to avoid relection. Human nature? Most likely. The signiicant mark of a year ending inspires quite a bit 
of thought on what’s transpired over the past 10 or 11 months,motivated by the (usually unspoken) goal that all that thinking
will develop positive, progressive actions for the year to come.
To help out with your end-of-year business relection, we’ve created this eBook chock full of ideas that we’ve seen turn into “social media rules” over the course of 2010.Those rules encompass social media application from the beginning stages of listeningand information processing, to the more advanced stages of community engagement,and they’ve been organized into the categories of “Listening”, “Measurement”, and“Engagement” for easy browsing and reference.Our goal with this eBook is to provide food for thought that gets you truly reviewing thesocial media programs you’ve put in motion thus far, and give you some tips for betteradhering to these rules.An important point to consider about “universal rules”: There’s little in the way of principles and rules that are truly universal. While we believe these ideas are vastlyimportant in helping you move forward in your social media efforts, we won’t force themon you (especially if you truly feel they don’t apply to your situation).The bottom line is that we advocate tailored social media programs that it your business,which means generalizations only go so far. That being said, we absolutely encourage youto think over the principles posed here, and ask us any questions for clariication or tohelp you decide if one of these rules makes sense in the context of your work.
Ready to dive in? Let’s get to it.
 
www.radian6.com1 888 6RADIAN (1 888 672-3426) community@radian6.com 
Copyright © 2010 - Radian6
COMMUNITY EBOOK
/ 
DECEMBER 20102010’S NINE RULES OF SOCIAL MEDIA
CHAPTER 2:
 
THE RULES OF LISTENING
When social media irst made it big there was a lot of noise about the importance of companies listening to theircustomers talking on these channels. That dictate to listen isthe foundation of everything you do in social media – at least,it is if you want your social media program to be successful.But there’s more to listening these days than just putting theproverbial ear to the door.
Rule 1: Refne, refne, refne.
At this point in the game there’s a good chance you’ve already got a listening programin place. How’s it working out so far? It’s probably going pretty well if you’re regularlyreviewing the program and making adjustments to your strategy as needed. If you’renot making those regular adjustments already, heed the tips below.

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