Basic principles for promoting your
A wake-up call
What does it mean to promote your organisation?
Why promotional work is important
The big picture
The general context
Reasons for doing promotions work
Does your organisation need a promotion plan?
Activity: Do we need a promotion plan for our organisation?
First things first
Who are you?
What do you stand for? What do you do?
Your organisation’s identity
What is identity?
Activity: guiding questions on your organisation’s identity
Elements of identity
What makes logos work?
Where can logos go?
Some tips with logos
Look and sound
A style guide
Do your homework
Doing an environmental scan
How do you do an environmental scan?
Environmental scan in the context of promoting your organisation
Do a SWOT analysis
Then discuss and come up with answers to these questions:
After that, prioritise by asking and answering:
Developing a promotion plan
Introduction: what goes into a plan?
How do you go about developing a promotion plan?
Summary: developing a promotion plan
The basic questions
Who do we want to communicate with?
Why do we want to communicate with them?
What do we want to communicate with them about?
What is the best way to communicate with them?
What is our budget for this?
How will you know if you have been successful?
A communication plan
Suggested steps in developing a communication plan
Example of a communication plan
Event communication planner: inviting people
Relating to the media
Communication with the media
Essentials of a press release
Points about press releases
Example of a press release for an event
Know your media
Key messages and audience
Know what your message is
Know who your message is for
Effective speeches: an activity
Getting started: you need a brief
Getting started: thinking comes before writing
Tips for an effective speech
What is not appropriate:
The body of your speech
Tips for when delivering your speech
Hand and body movements
Achieve your objective
After your speech
Promoting your organisation’s image
Your reception area
Handling phone calls
Phone call guide
What’s great about e-mail communication?
Problems with e-mail communication
Do not use e-mail:
Keep it KISSS
Monitoring and evaluation
Example of an evaluation: How are we doing?
Acknowledgement and references