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New Home Builder selling more homes with live chat

New Home Builder selling more homes with live chat

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Published by Frederic Guitton
New home Builder are striving to connect with more buyers. While a website is a good tool to reach it is not proving to be a great tool to connect. By leveraging live chat new home builders are able to transform their websites into a true online sales center.
New home Builder are striving to connect with more buyers. While a website is a good tool to reach it is not proving to be a great tool to connect. By leveraging live chat new home builders are able to transform their websites into a true online sales center.

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Published by: Frederic Guitton on Jan 17, 2011
Copyright:Attribution Non-commercial

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07/10/2013

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Leveraging Live Chat:
The Ultimate Web MarketingTool for New Home Builders
 
Leveraging Live Chat: The Ultimate Web Marketing Tool for New Home Builders
©2010 activSalesAgent, a division of activEngage, Inc. all rights reservedwww.activSalesAgent.com 800-945-5551 info@activSalesAgent.com
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 The Internet has created a major shift in how consumers begin their home search pro-cess. It oers prospective clients the ability to shop anonymously, and skip direct con-tact with you while they do research online. Why would they want to avoid you? Prob-ably for the same reason we cringe when we're approached by someone in an automo-tive dealership: because we know we are the next “up.” Consumers want to be in controland the Internet enables this.Before the Internet, home buyers had to communicate with you directly to get addi-tional information about a specic model or community. Shoppers had to call or visityou, and they found you through what we will call traditional advertising (print adver-tising being the primary medium). Now, however, home buyers can gain access toonline information and become intimately familiar with a home, a community or abuilder. Web shoppers go online, look at information and leave without connecting. They can then call or email you when they are “ready” to talk. With Live chat home build-ers can now regain some leverage with prospective clients online and be able to startconversations.
The Internet marketing battle
Visibility
Are you leveraging social media? Is your Facebook fanpage optimized? Are your com-munities being promoted all over the Internet? How are your SEO, SMO and SEM work-ing? Do you know? Driving more shoppers to your website is critical, and you must be "seen" online toincrease trac. To be seen, you must fully optimize your website, market yourself onlineand appear in the top of shoppers' search engine results. There are so many marketing
 This paper explores the possibilities available when homebuilders choose to move their websites beyond simple onlinebrochures, and create an interactive online retail environment.
 
©2010 activSalesAgent, a division of activEngage, Inc. all rights reservedwww.activSalesAgent.com 800-945-5551 info@activSalesAgent.com
Leveraging Live Chat: The Ultimate Web Marketing Tool for New Home Builders
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methods that it can make your head spin, so pick a few and measure the results. Havingno strategy to drive website trac is like having a new home development modelcenter without telling anyone about it.
Engaging web shoppers
Now shoppers are landing on your website. You have invested in a clean, user friendlyweb design. You feel good about the image it gives of your building development rm.But even though the trac is growing, the lead volume is still not greatly increasing.What’s the problem? You may be assuming (or hoping) that anonymous web shopperswill be compelled to give up their anonymity to learn more about your company. Youneed to engage website visitors and make the rst step; invite them to take action witha proactive live chat invitation.
Speed
Once web shoppers take action you have to respond quickly. There are many strategiesavailable, but nothing beats a live conversation. Calling within minutes is criticalbecause you must begin a conversation to start building rapport. Unfortunately, manypeople don’t answer their phones anymore and email speed depends on how fast therecipient opens it. When it comes to speed you have to think real time! While the personis online and interested, you need to begin a conversation and capture that window of opportunity, at that crucial moment.
Three steps to turn more web shoppers into prospects
EngageConnectConvert

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