Leveraging Live Chat: The Ultimate Web Marketing Tool for New Home Builders
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The Internet has created a major shift in how consumers begin their home search pro-cess. It oers prospective clients the ability to shop anonymously, and skip direct con-tact with you while they do research online. Why would they want to avoid you? Prob-ably for the same reason we cringe when we're approached by someone in an automo-tive dealership: because we know we are the next “up.” Consumers want to be in controland the Internet enables this.Before the Internet, home buyers had to communicate with you directly to get addi-tional information about a specic model or community. Shoppers had to call or visityou, and they found you through what we will call traditional advertising (print adver-tising being the primary medium). Now, however, home buyers can gain access toonline information and become intimately familiar with a home, a community or abuilder. Web shoppers go online, look at information and leave without connecting. They can then call or email you when they are “ready” to talk. With Live chat home build-ers can now regain some leverage with prospective clients online and be able to startconversations.
The Internet marketing battle
Are you leveraging social media? Is your Facebook fanpage optimized? Are your com-munities being promoted all over the Internet? How are your SEO, SMO and SEM work-ing? Do you know? Driving more shoppers to your website is critical, and you must be "seen" online toincrease trac. To be seen, you must fully optimize your website, market yourself onlineand appear in the top of shoppers' search engine results. There are so many marketing
This paper explores the possibilities available when homebuilders choose to move their websites beyond simple onlinebrochures, and create an interactive online retail environment.