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2011_DigitalOutlook

2011_DigitalOutlook

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Published by stephaniebergh
Engauge has released its 2011 Digital Outlook, a comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Engauge has released its 2011 Digital Outlook, a comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.

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Published by: stephaniebergh on Jan 18, 2011
Copyright:Attribution Non-commercial

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01/18/2011

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Digital Outlook
THE ENGAUGE 2011
 
Digital Outlook
THE ENGAUGE 2011
© 2011 Engauge. All rights reserved.
 
01030204
Create
creativity in the era of co-creation |06shaping the conversation |09storytelling |11start-up: gment |14courting the crowd: best practices |16the power of play |18the content play |20
Relate
a nation of narcissists |82social coding |86metrics and analytics |92best practices |100start-up: crimson hexagon |102consumer trust |104start-up: blue cava |114
Innovate
mobile |26location-based marketing |32 loyalty and action |40start-up: placepunch |48gaming |52interactive tv |62start-up: getglue |70augmented reality |76conclusion |118foundations of digital success |120 photography credits |123

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