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Digital Outlook
THE ENGAUGE 2011
 
Digital Outlook
THE ENGAUGE 2011
© 2011 Engauge. All rights reserved.
 
01030204
Create
creativity in the era of co-creation |06shaping the conversation |09storytelling |11start-up: gment |14courting the crowd: best practices |16the power of play |18the content play |20
Relate
a nation of narcissists |82social coding |86metrics and analytics |92best practices |100start-up: crimson hexagon |102consumer trust |104start-up: blue cava |114
Innovate
mobile |26location-based marketing |32 loyalty and action |40start-up: placepunch |48gaming |52interactive tv |62start-up: getglue |70augmented reality |76conclusion |118foundations of digital success |120 photography credits |123
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