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MITEF NW Boomers, Technology & Health: Consumers Taking Charge! Report

MITEF NW Boomers, Technology & Health: Consumers Taking Charge! Report

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Published by Michael Gallelli
This research report is the result of more than 50 interviews with industry and research thought-leaders conducted between September and December 2010, in preparation for an MIT Enterprise Forum in Seattle on January 19th, 2011. The initial hypothesis was that aging U.S. baby boomers would drive technology innovation across many areas. What we found is that boomers would have a substantial impact in one specific area: the adoption of tech-enabled health and wellness products for personal use.
This report presents key findings, as well as barriers, accelerators and opportunities, based on our interviews and secondary research.

Michael Gallelli
Event Team Lead & Report Lead Author
On behalf of the “Boomers, Technology and Health: Consumers Taking Charge!” Planning Team
This research report is the result of more than 50 interviews with industry and research thought-leaders conducted between September and December 2010, in preparation for an MIT Enterprise Forum in Seattle on January 19th, 2011. The initial hypothesis was that aging U.S. baby boomers would drive technology innovation across many areas. What we found is that boomers would have a substantial impact in one specific area: the adoption of tech-enabled health and wellness products for personal use.
This report presents key findings, as well as barriers, accelerators and opportunities, based on our interviews and secondary research.

Michael Gallelli
Event Team Lead & Report Lead Author
On behalf of the “Boomers, Technology and Health: Consumers Taking Charge!” Planning Team

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Published by: Michael Gallelli on Jan 18, 2011
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11/03/2012

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Boomers, Technology & Health:Consumers Taking Charge!
JANUARY 2011
 
Enterprise Forum of the Northwest
Seattle-based MITEF NW is one of 27 chapters of the MIT Enterprise Forum in Cambridge, Mass., aglobal non-profit organization dedicated to theadvancement of technology entrepreneurs. MITEFNW’s mission is to inspire, connect, and educateour region's entrepreneurial and technologybusiness community. For more information, pleasevisit at www.mitwa.org.
MIT

AND TECH4AGING. ALL RIGHTS RESERVED.
 
This research report is the result of more than 50 interviews with industry and research thought-leaders conducted

th
, 2011.

wellness products for personal use.

-


On behalf of the
Boomers, Technology and Health: Consumers Taking Charge!


Boomers are unlike any previous midlife gen-

and independent spirit.
1
They have been at the

-

last 40 years.

adopters, especially “when the value of doingso is readily apparent,”
2

-ing, including online purchases.
3
They are alsoone of the fastest-growing segments of socialnetworking users.
4

1

USATODAY.com
,

(16 November 2010).

USATODAY.com
,
(16 November 2010).4
Older Adults & Social Media,

FOREWORD

FIVE KEY FINDINGS
1
 

5
 

6

lack of individual accountability, and
defensive medicine’s
unnecessary treatments.
7
Boomers view tech-enabled health products as a way to foster control and ongoing independence for themselves, espe-cially in light of the rise in incidence in chronic disease with aging, and their desire to reduce costs.
8
Nearly 56% of boom-ers show a high willingness to use in-home health monitoring devicesin tandem with the care of their primary physician.



decision-makers, and caretakers for their aging parents who want to age in place in their own homes, and their boomerang

10

factors combine to make boomers likely early users of remote health monitoring and management products.”
11


 – from
the discipline in the center 
to
 
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-vices and phone calls has been a key part of its early success.”
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USATODAY.com
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- One third is online.- 68% of younger boomers and 51% of older boomers use home broadbandto go online
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