PresenTense Year in Preview 5771 (Oct 2010-Sept 2011) Online Community Division, Page: 1
PresenTense Group: Online Community DivisionMission:
Facilitate conversations, connection, and information sharing among PT community,staff, and core volunteers.
PresenTense seeks to continue and extend the impact of the work it doesoffline, online - to build a strong framework for organizational growth and to grow ourcommunity around ideas and ventures launched.
Throughout our organization’s history, we have
stressed the importance of a clear message, organized and easy-to-use website, integration of social media tools, mobilization of the broader community, and a strong underlying framework for storing and sharing information. As we expand the PresenTense fellowship to even morecities in 5771 and beyond, this becomes even more important for us to effectively communicatewith our growing base of volunteers, as well as the Jewish community as a whole.
This proposal outlines steps to improve PresenTense’s online presence and digital footprint
through the end of September 2011, or the Jew
ish year 5771. It includes expanding our website’s
content and design, better organizing and featuring our media content, increasing awarenessabout PresenTense programs through use of social media and informal online channels, andorganizing our community and ever-growing store of information and connections.
Over the past five years, PresenTense has grown exponentially, from a single magazineon Jewish culture and innovation to an international organization currently comprised of sevenfellowships (and growing), a hub in Jerusalem, PT School to train Jewish professionals in socialmedia and marketing tools, dozens of events in the US, Canada, and Israel, and twelve magazineissues which are still entirely volunteer-run.As we grow, challenges arise in tracking data, managing communications and information
sharing, telling the world about PresenTense’s activities and successes, and engaging our ever
-growing community of volunteers and supporters. For us to continue to succeed, we will need tocontinually expand and improve our current communications systems, database system, andwebsite. This provides a strong backbone for the organization which sets the foundation for all of our divisions and will lead to a more engaged and vibrant community.
Discrete Division Responsibilities:
Manage design and continual upgrade of
for PT needs and integrate thesystem into PT operations globally2.
and improved functionality3.
Manage a range of
which go out to the PresenTense community4.
Identify, solicit, edit (if necessary) and
post items online
that speak to or reflect ourcommunity (i.e. stories by/about fellows and their ventures; articles or suggestions frommagazine contributors, city volunteers, other key volunteers; Interactive posts - polls,questions for discussion, etc.)5.
(website, Facebook, Twitter) to ensure it effectively
communicates PresenTense’s mission and our extensive
operations and programs6.
Help staff identify and track
by leveraging and developing theCRM and extending its functionality as needed