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Copywriting Headlines

Copywriting Headlines

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Published by Omaid

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Categories:Topics, Art & Design
Published by: Omaid on Jan 19, 2011
Copyright:Attribution Non-commercial

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09/20/2011

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 HEADLINES WITH 10 DIFFERENT APPEALS
1.
 
Appeal Connecting the Head with the Heart:
³A light with a shine on a family´- Philips Home Electronics
2
.
 
P
rice or Value Appeal:
³The product which has much higher value than price´- Intel Microprocessor 
3
.
 
Q
uality Appeal:
³The speed of light is measurable but the speed of PTCL broadband is not´- PTCL broadband services
4
.
Star Appeal and Testimonials:
 ³Is this Claudia Lynx or magic of Garnier´-Garnier Skin care.
5
.
Ego appeal:
³The successful businessman makes right decisions at once and selects Nokia´-Nokia Mobiles Phones
6
.
Fear or Anger Appeal:
³The habit of smoking destroys your family and nation´³You smokes ± your family suffers´-Anti smoking social campaign
7
.
Sensory Appeal:
³Shan masala matches perfectly yours cultural taste bud-Shan Foods Industries
 
8
.
Sex, Love and Social acceptance Appeal:
³Let us dress you up to be loved´-Raymonds Suits
9
.
Social acceptance Appeal:
³Better the haircut better the personality reflection´-The Clippers
10.
Novelty Appeal:
³The keys may get lost but not your identity ± Open the doors with your identity and forget the keys´-German Automated Locking Systems

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