ASUS is preparing to launch a new product, which is called Eee PC T101MT - hybridnetbook and convertible tablet at Vietnam market in the beginning of year 2011. This willbe our tactical product with an innovative design (180 degree rotatable hinge, slim,lightweight) and excellent customer services which included 1-year global warranty.The target consumer is education people and businessman, who always need a tiny portablepersonal computer to get connect everywhere, every time on the go. By taking advantage of the high brand-awareness of ASUS in Vietnam, together with the opportunities of potential
netbook market’s growth, Eee PC T101MT is believed to become a revolutionary and
tactical product to compe
te with other rivals in Vietnam’s marketplace.
The primary marketing objective is to attain 15,000 unit sales in the first year after launch.And the main financial objective is to achieve net profit of $5 million by the end of 2012.