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s3297037_PhanBaoDuy_MarketingPlan

s3297037_PhanBaoDuy_MarketingPlan

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Published by Minhthu Phan

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Published by: Minhthu Phan on Jan 19, 2011
Copyright:Attribution Non-commercial

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11/02/2012

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2010
Instructor: Dr. Bang NguyenStudent: Phan Bao Duy
s3297037RMIT International University Vietnam
Marketing Plan
 
Page
1
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29
 
RMIT International University Vietnam
Master of Business Administration (MBA)
 
ASSIGNMENT COVER PAGE
Your assessment will not be accepted unless all fields below are completedSubject Code:
BUSM 2412
Subject Name:
 Marketing Management
Location where you study:
 RMIT Vietnam
 – 
SGS Campus
Title of Assignment:
 Final Assessment
 – 
Marketing Plan
File(s) Submitted:
s3297037_PhanBaoDuy_MarketingPlan.docx
Student name:
Phan Bao Duy
 Student Email Address:
s3297037@rmit.edu.vn
 Learning Facilitator in charge:
Dr Bang Nguyen
 Assignment due date:
13 September 2009
Date of Submission:
13 September 2009
Number of pages including this one:
29
Word Count:
 3259
 
Page
2
of 
29
 
EXECUTIVE SUMMARY
 
ASUS is preparing to launch a new product, which is called Eee PC T101MT - hybridnetbook and convertible tablet at Vietnam market in the beginning of year 2011. This willbe our tactical product with an innovative design (180 degree rotatable hinge, slim,lightweight) and excellent customer services which included 1-year global warranty.The target consumer is education people and businessman, who always need a tiny portablepersonal computer to get connect everywhere, every time on the go. By taking advantage of the high brand-awareness of ASUS in Vietnam, together with the opportunities of potential
netbook market’s growth, Eee PC T101MT is believed to become a revolutionary and
tactical product to compe
te with other rivals in Vietnam’s marketplace.
The primary marketing objective is to attain 15,000 unit sales in the first year after launch.And the main financial objective is to achieve net profit of $5 million by the end of 2012.

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