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Table Of Contents

DEFINITION OF MARKETING STRATEGY
ACTUAL FACTS ABOUT MCDONALDS COFFEE CASE
HISTORY OF MCDONALD¶S
MCDONALD¶S STARTS IN INDIA
MCDONALD¶S FRANCHISE MODEL
RAYMOND KROC
VIKRAM BAKSHI AMIT JATIA
MARKETING STRATEGIES OF MCDONALD¶S
BUSINESS STRATEGY
STRATEGY AS PER INDIAN MARKET
EXAMPLE OF VEG BURGERS:
SEGMENTATION, TARGETING AND POSITIONING
TOYS FOR CHILDREN WITH HAPPY MEAL
MCDONALD¶S MARKETING MIX (5P¶S) STRATEGY
PRODUCT:
PLACE:
PRICE:
PROMOTION:
SETTING THE PROMOTION MIX
PEOPLE:
CO-BRANDING STRATEGY
COCA-COLA
COCA-COLA AND MCDONALDS
WALT DISNEY
WALT DISNEY AND MCDONALDS
BARBIE TOYS
BARBIE AND MCDONALDS
CADBURY
CADBURY AND MCDONALDS
HOT WHEELS
HOT WHEELS AND MCDONALDS
ADVERTISING
ADVERTISING STRATEGY
SLOGANS
US
BRANDING AND BRAND LOYALTY
POSITIONING STRATEGY
WORLDWIDE GROWTH STRATEGY
SERVICE MANAGEMENT STRATEGY
TRAINING POLICY
CREW MEMBERS
BUSINESS MANAGEMENT PROGRAMME
CUSTOMER PERCEPTION AND CUSTOMER EXPECTATION
TARGET SEGMENTS VISITS MCDONALDS TO
MCDONALD¶S HEALTHY EATING POLICY
PRODUCTS
CUSTOMERS
STAFF
PARTNERS
ANSOFF PRODUCT MARKET GROWTH MATRIX
MARKET PENETRATION STARTEGY
MARKET DEVELPOMENT STARTEGY
PRODUCT DEVELOPMENT STRATEGY
DIVERSIFICATION
IMPORTANCE OF PLC IN MCDONALD¶S
A perfect example of revitalizing a product in decline phase
MCDONALIZING THE SUPPLIERS
OPERATIONS COMPETITIVE STRATEGY
COMPETITOR¶S ANALYSIS
MCDONALD¶S COMPETITOR¶S:
COMPETITION BASES:
SPEED
COST
NUTRITION
CHANGE IN STRATEGY
Made for You
Revitalization Plan
SWOT ANALYSIS
The Road Ahead
MCDONALD¶S EXPERIENCE
FACTS AND FIGURES
WORLDWIDE FINANCIAL PERFORMANCE
ACTIVITY TIME
MCDONALD¶S INDIAN SUPPLIERS
NORTH AND EAST INDIA NO.OF OUTLETS
WEST AND SOUTH INDIA NO.OF OUTLETS
MCDONALD¶S OFFER SCHOLARSHIP TO STUDENTS IN US
HAMBURGER UNIVERSITIES
QUESTIONNAIRE
CONCLUSION
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100 mks Project on McDonalds

100 mks Project on McDonalds

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Published by Suraj Bhanushali

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Published by: Suraj Bhanushali on Jan 19, 2011
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