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Table Of Contents

The new marketing realities
New consumer capabilities
The ten deadly sins of marketing
The ten commandments of marketing
Internal Marketing
Customer Demand & Market Segmentation
Psychographic or Lifestyle Segmentation
Characteristics of Lifestyle
Lifestyle Segmentation
Evaluating and Selecting the Market Segments
Market Targeting/ Choosing Target Market
Overview of consumer/buyer behavior
Marketing strategy and consumer behavior
Market Analysis
Buyer Behavior
Factors influencing Buyer Behavior
The Buying Process
How consumers really make decisions
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MARKETING MANAGEMENT

MARKETING MANAGEMENT

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Published by Sahil Sharma

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Published by: Sahil Sharma on Jan 19, 2011
Copyright:Attribution Non-commercial

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12/14/2012

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