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Chapter 3

Chapter 3

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Published by Areesa Zati
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING

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Categories:Types, Business/Law
Published by: Areesa Zati on Jan 20, 2011
Copyright:Attribution Non-commercial

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11/12/2011

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Consumer Markets and ConsumerBuyer Behavior
 
After studying this chapter, you should be able to:
1.
Define the consumer market and construct asimple model of consumer buyer behavior
2.
Name the four major factors that influenceconsumer buyer behavior
3.
List and understand the major types of buyingdecision behavior and the stages in the buyerdecision process
4.
Describe the adoption and diffusion process fornew products
5--2
 
1.
Model of Consumer Behavior
2
.
Characteristics Affecting ConsumerBehavior
3
.
T
ypes of Buying Decision Behavior
4
.
T
he Buyer Decision Process
5
.
T
he Buyer Decision Process for NewProducts
6
.
Consumer Behavior AcrossInternational Borders
5-3

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