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Table Of Contents

Preface
The Start of Something Magical
Introduction
Embrace Reckless Abandon
Free the Beagle
Unleashing our Inner Wizard
Lenny (April 15, 1452 – May 2, 1519)
Hank (October 15, 1926 – September 24, 1998)
Buck (July 12, 1895 – July 1, 1983)
Walt (December 5, 1901 – December 15, 1966)
Great Minds Think Alike
Everything You Know is Wrong
Middle School Science Class
You Swine
Time Travel
Space Shuttle Challenger
What Do I Know? I’m Just a Doctor!
Spark Your Own Curiosity
Fight Fire with Fire
Just Do It
Fear of Failure
Give Yourself Great Odds
That’s Not the Way We Do Things
What Has My Computer Been Eating?
Find the Simple Fix
That Plan Just Won’t Work
Give Your Customers What They Really Want
Comedy and Creativity
Keeping the Boring and Mundane Out
The Flat Earth Society
How Tall is That Building?
That’s Total B.S
Uncover Your Inner Artist
Changing the Application
The Art of Originality
Ferries and Flies
Shuttlecocks and Rocket Ships
Zero Budget
Raiders of the Broken Cable
Brainstorming Basics
Back to Basics
Paid to Play
Get Your Own Free Money
Create your own Answers
Denim Fads, Firefighting, and Corporate Subsidiaries
Stonewashed Jeans
Fight Fire with Mist
Corporate Subsidiaries
Animals and Autism
Fiber Optics, Franchises, and Free CDs
Follow the Light
Frameline Magnetism
Know Me or No Me
Catering to the Audience
Surfing the World Wide Web
Differentiation and Functionality
An Incorrect Example
Cashing in on the View
One-Stop Shopping and Multi-Purpose Shoes
Bill Gates and the Nutty Guys
Sink or Swim
The Best Bonus Feature Ever
Salary v. Profit Sharing
Preheat Car Engines and Concrete Rebar
Please the Negative Nicks
Simplify the Customer’s Role
Preparing for the Worst
Keep Newton’s Apple Afloat
Searching for the Needle
Furniture, Film, and Ferraris
Changing the Dynamic
Exceeding Expectations
Less Can Be More
An Alternate Aspect
Shake Things Up
Eyeballs and Astronauts
Sabbaticals, Software, and Siestas
Busy Bees
Scan Me, Please
Breakfast with the Birds
Straight From the Horse’s Mouth
Give ‘Em a Piece of the Action
Diapers, Diabetes, and Daddies
Learning to Fly and Fire
Button Up
Mechanical Interaction Substitution
What’s that Smell?
Light as Air
Flexible Shells and Thin Films
Protection and Prevention
The Complaint Sponge
Clarity and Transparency
Cut from the Same Mold
Melts in your Mouth, Not in Your Hands
Hannibal and Hot Air Balloons
Spark Your Creativity
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Da Vinci and the 40 Answers

Da Vinci and the 40 Answers

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Published by vbocan
A Playbook for Creativity and Fresh Ideas
A Playbook for Creativity and Fresh Ideas

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Published by: vbocan on Jan 20, 2011
Copyright:Traditional Copyright: All rights reserved

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06/05/2013

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