CURRICULUM VITAE

BHOLANATH DUTTA
A Teacher, A Thinker, A Management Scholar.
Mobile: +91- 9632318178
E-mail: bhola_dutta@yahoo.com / bnath.dutta@gmail.com
Website: http://www.linkedin.com/in/bholanathdutta
Blog : http://www.thoughts.com/bholanathdutta/blog
Social Network : www.facebook.com
MTC Global : www.mtcglobal.org

Highlights:

• Founder & Convener: Management Teachers Consortium – Global (MTC Global).

• “Accredited Management Teacher” by All Indian Management Association- AMT ®.
• Recipient of “Best Professor-2009” ® Constituted by 24/7 Customer- A National Level
Event.
• Recipient of Award “Arch of Excellence (Education)” in the year-2009 ®.
• Accredited “Trainer cum Motivator” by Visvesvaraya Technological University for
Developing Entrepreneurship.
• Certified “Soft-Skill Trainer” through Infosys Campus Connect Programme.
• “Best Paper Award” – National Conference at ISME, Bangalore dated 11.12.2010.
• Management Education Consultant
• International Advisory Board Member- Global Touch

Aspirational Objective: To become one of the finest academic leader and expert in
management education.

WORK EXPERIENCE:

17.01.2006- Till Date: CMR Institute of Technology, Bangalore- 37:

Presently, Asst. Professor - MBA Dept. Assistant Director – Corporate Affairs & Placement
Bureau & Faculty- MBA Department (Jan 2007- Jun 2009). Co-ordinator – Centre for
Research & Publication (June’2009 – Apr’2010), Founder & Chief Editor for National Level
Journal “Jnanatapsa”. Chairperson – CMRIT Consultancy Services (Sep’2006-Feb’2008).
Coordinator: Industry-Academic Interface (Jan’2006-Feb’2008). Worked towards establishing
EDC, Tepp & BSL. Coordinator: Marketing Forum, Book Review and Discussion Forum
(Jan’2006-Feb’2008).

Subject Handled: Entrepreneurship Development, Marketing Management, Consumer

Behaviour, Rural Marketing, Management and Behavioural Process, Human Resource
management, International Business Management, Sales & Retails Management, Services
Marketing, International Marketing Management, Integrated Marketing Communications,
Strategic Management.

Headed the NBA-Task Force for MBA Dept: NBA Accreditation process was held on 7-9
Mar’08. Part of departmental core team in NBA Accreditation process held on 21-23 Aug’2009.
Organized many MDP & AICTE sponsored and independent seminar/workshop in the college.
Appointed many times as DCS- External by VTU for conducting MBA Exam, examiner for
project viva-voce and many times as internal coordinator by college for conducting internal
examination. Selected by VTU many times to set University question paper, Online Question
Paper and evaluating projects of other colleges. Participated and actively involved in many
syllabus change workshops for VTU.

20.08.05 – 16.01.2006: SCT Institute of Technology:

Lecturer (MBA Department). Subject Handled: Management and Behavioral process, Consumer
Behaviour, Marketing Management.

18.09.2K – 25.01. 01: SVCT Pvt Limited:

Worked as BDE on part time basis in Bhuj, Kutch. Taken up the project “feasibility study of
oxygen cylinder project in Kutch”, half way done due to Bhuj earthquake on 26 Jan 2001. Also
facilitated the admission procedure and developed the advtg campaign for white house
residential school under the banner of SVCT Pvt Ltd.

22.02.1990 – 22.06.2005: Indian Air Force:

15 years in Indian Air Force. Highly versatile .Worked in different areas – operation,
communication, human resources. Faced Bhuj earthquake and worked in rehabilitation of people
in Bhuj. Was deployed in Kargil War and post parliament attack in border. High mobility,
greater objectivity, punctuality, hard working and well disciplined – few traits nourished and
developed being in Armed Force.

APPRECIATION/AWARD/RECOGNITION:

1. Appreciation letter from Management for my innovative teaching capabilities, hard work,
commitment and interest in all supporting programmes.

2. Appreciation letter from Director-PG Studies-CMRIT for my hard work and contribution as a
chairperson of CMRIT-Consultancy services, Industry-Academia interface.

3. Appreciation letter from Director-PG studies-CMRIT for my contribution towards research

and publication.

4. Appreciation letter from Principal-CMRIT for conducting one-day intensive soft-skill

training programme for BE & MCA-2009 Batch on 18th Apr 2008.

5. Appreciation letter from Principal-CMRIT for my contribution towards Research &

Publication.

6. Appreciation letter from Principal-CMRIT for authoring two books titled ‘Marketing
Management’ & ‘Entrepreneurship’.

7. Guest Editor to Mybigeconomy.com.

8. Appreciation letter from Principal-CMRIMS for my contribution, guidance and suggestion in
getting autonomy from UGC.

9. Guest Editor to MybigStartup.com

10. Guest Editor to theceoinsights.com

11. Awarded “Accredited Management Teacher” by AIMA-CMS on 26.12.2008, New Delhi.

12. “Best Professor- 2009” constituted by 24/7 customer- a leading US based MNC.

13. “Arch of Excellence (Education)” – A National level award for the achievements and
contribution in education, 24th Sep 2009.

14. Founder & Chief Editor of CMRIMT National Level Journal “Jnanatapasa” .

15. Chaired many sessions in National/International Conferences.

16. Chief Editor to Departmental e-Bulletin “OPTIMUS”.

17. Conferred upon “Best Paper Award” for the paper titled “Revamp Management Education
towards Employability” at ISME, Bangalore dated 11.12.2010.

18. International Advisory Board Member- Global Touch w.e.f. 13.01.2011.

BOOK PUBLISHED:

1. “Entrepreneurial Development” – Published by Parshva-Excel Book, New Delhi, May, 2008.

ISBN: 978-81-907012-5-9.

2. “Marketing Management” – Published by Parshva –Excel Book, New Delhi, Dec, 2007.
ISBN: 978-81-905654-0-0.

3. “Teaching-learning process in Management Education”- Published by ICFAI University

Press, Hyderabad. ISBN: 978-81-314-2071-3. This book is unique of its nature and author has
shared his experiences. This book has earned lot of laurels.

4. “Direct and Network Marketing” – ISBN: 978-81-314-2209-0. Published in Dec’2009 by

ICFAI University Press.

5. “Marketing Planning and Strategy”- ISBN: 978-81-314-2206-9. Published in Dec’2009 by

ICFAI University Press.

6. “Entrepreneurship Management” – ISBN: 978-81-7446-740-9. Published by Excel Books.

Prescribed Text Book of Institute of Management Studies, Devi Ahilya Vishwavidyalaya,
Indore, MBA Programme, E-MBA Programme , XIME Bangalore, JNTU, GTU, Osmania
University and many other Universities /Institutes.

7. “International Business Management- Text & Cases” – 978-81-7446-867-3. Published in

Jun 2010 by Excel Book. Included in syllabus of Osmania University.
8. “Consumer Behaviour” – ISBN: 978-81-272-6260-0. Published in May 2010 by Kalyani
Publisher.

9. “Knowledge Management” – Under publication to Excel Book. Co-Author: Dr. B Rose

Kavitha.

10. “International Tourism Management”- ISBN: 978-93-5024-538-5. Published in Jan 2011

by Himalaya Publishing House.

11. “Salesmanship” – Under publication to Himalaya Publishing House.

12. “Marketing Management: Text & Cases”- ISBN: 9788174468727. Excel Book. New Delhi,
Aug, 2010.

13. “Sales and Distribution Management”: ISBN: 978-93-80578-79-8.IK International

Publication Ltd, Oct’2010.

14. “Services Management”: ISBN: Under publication to IK International Publication Ltd.

15. “Fundamental of Sales & Distribution Management- Text & Cases” under publication to
IK International Publication Ltd, New Delhi.

16. “Fundamentals of Technical Writing” – Work in progress under HPH. Co-Author: Prof.
Paramita Chaudhuri.

17. “Business Communication”- Work in progress. Co-Author: Prof. Paramita Chaudhuri.

STUDY MATERIAL PREPARED:

1. “Entrepreneurship Management”- Course Material for AIMA- MBA Programme. Copy right
reserved with the author.

2. “Direct Marketing and Networking” – Course Material for Bhartihar University MBA
Programme. Copy right with the University.

3. “Marketing Planning and Strategy” – Course material for IILM, New Delhi. Copy right with
the Institute.

4. “Knowledge Management”- Course Material for AIMA- MBA Programme. Copy right
reserved with the author.

5. “International Tourism Management”- Course Material for MBA programme in Bharatihar

University. Copy right with the University.

6. “Entrepreneurship Management” – Course Material for MBA programme in Chanakya

Institute of Management. Copyright with the University.

7. “Introduction to Marketing” - Course Material for Executive Management Programme in

ITM, Delhi. Copyright with the Author.
8. “Knowledge Management” – Course Material for MBA programme in Chanakya Institute of
Management. Copyright with the Author.

9. “Salesmanship”- Course Material for BBA Programme for IASE University. Copyright with
the University.

CHAPTERS IN EDITED BOOKS:

1. My article titled “E-commerce: EDI Way” originally published in ICFAI E-Business

Magazine, Dec, 2007 Issue is selected and got published in a derivative book titled "E-
Commerce B2B" edited by Prof T.P.Rajmanohar(Consulting Editor with ICFAI Research
Center, Chennai).

2. My article titled “Decision making skills in the 21st Century” originally published in ICFAI
HRM Review, Sep’2007 issue is selected and got published in a derivative book titled “IUP on
Decision Theory- Models and Experiences” edited by Prof T.P. Rajmanohar (Consulting Editor
with ICFAI Research Centre, Chennai).

3. My article titled “Managerial Competency: A Case of Poor People Management Skills"

originally published in ICFAI MBA Review , Jul’2008 issue is selected and got published in a
derivative book titled “Competencies for the New-age Workplace : Trends and Applications"
edited by Mis Simantee Sen . (Consulting Editor, with ICFAI Research Centre, Pune).

4. My article titled “Corporate Responsibility towards society with a special reference to

Environmental Protection” originally published in Effective Executive Magazine, ICFAI
University Press in May 2007 Issue is selected and got published in a derivative book titled
“Environmental Accounting – An Introduction” edited by Dr. S Vijayalakshmi and Prof
Aparna Bellur, ICFAI Research Centre, Hyderabad. ISBN: 81-314-1400-0.

5. My article titled “MBA Teaching Pedagogy” originally published in Feb’2008 issue of ICFAI
MBA Review is selected and got published in a derivative book titled “IUP on B-Schools –
trends and strategies” edited by Prof Sangeetha working as Research Associate in ICFAI
Research Centre, Chennai.

6. My article titled “MBA Teaching Pedagogy” originally published in Feb’2008 issue of ICFAI
MBA Review is selected and got published in a derivative book titled “IUP on Pedagogy in
Higher Education” edited by Mr. Kunal Gaurav working as Research Associate in ICFAI
Research Centre, Chennai.

7. My article titled “Role Play” originally published in a book titled “Teaching-Learning Process
in Management Education” Oct’ 2008 authored by me, is selected and got published in a
derivative book titled “IUP on Pedagogy in Higher Education” edited by Mr. Kunal Gaurav,
working as Research Associate in ICFAI Research Centre, Chennai.

8. My article titled “Brand Genesis” originally published in Marketing Mastermind Magazine is

selected and got published in a derivative book titled “IUP on Brand Life Cycle series: Issues,
challenges & strategies” edited by Ms Jaba Mitra Research Associate in ICFAI Research
Centre, Kolkata.

9. My article titled “Tourism Shines” originally published in ICFAI Reader Magazine in

Nov’2007 issue, is selected and got published in a derivative book titled “Tourism Growth :
Impact and Expedition” , Edited by Prof. Anil Verma, ICFAI Business School Research Centre,
Pune.

10. My article titled “Management Games” originally published in my professional reference

book titled “Teaching Learning process in Management Education” is selected in a derivative
book titled “Dynamics of Experiential Learning” edited by Mr. Srikant Kapoor, ICFAI
Business School Research Centre, Chennai.

11. My article titled “Role Play” originally published in my professional reference book titled
“Teaching Learning process in Management Education” is selected in a derivative book titled
“Dynamics of Experiential Learning” edited by Mr. Srikant Kapoor, ICFAI Business School
Research Centre, Chennai.

12. My research paper titled “Teaching pedagogy in management education” presented in the
International conference at Jain University got selected and published in an Edited Book. ISBN:
978-81-84885217.

13. My research paper titled “Integration of Entrepreneurship in Management Education”

presented in a National Conference at MSRIT, Bangalore, got selected and published in an
Edited Book. ISBN: ISBN: 978-81-7446-868-0.

ARTICLE/RESEARCH PAPER/ CASE STUDY PUBLISHED:

1. ‘Management Education: Issues and Challenges’ published in MBA Review Magazine,

ICFAI University Press as cover page article in Mar 2007 Issue. Reference # 16M-2007-03-05-
01.

2. ‘Corporate Responsibility towards society with a special reference to Environmental

Protection’ published in Effective Executive Magazine, ICFAI University Press in May 2007
Issue. Reference # 03M-2007-05-05-01.

3. Research Paper: “Bringing Ethics in Business Research” published in quarterly journal

“Marketology” in July- Sep’ 2007 Issue, Institute of Marketing & Management, New Delhi.
ISSN: 0973-7901

4. “CSR: A strict compliance for India Inc” published in Global CEO Magazine, ICFAI
University Press in August 2007 Issue. Reference # 15M-2007-08-06-01.

5. Research Paper: “Management Games: An effective tool for teaching management

education” will be published in quarterly “Effulgence” Journal in July- Dec/2008 Issue,
Rukmani Devi Institute of Management Studies, Delhi. ISSN: 0972-8058.

6. “Stress at Work” published in MBA Review Magazine, ICFAI University Press in October
2007 Issue. Reference # 16M/-2207-10-10-01.

7. “Tourism Shines” published in ICFAI Reader Magazine, Nov 2007 Issue. Reference #
02M-2007-11-07-01.

8. “Software Testing – A Great Career Choice” published in MBA Review Magazine, ICFAI
University Press in Nov 2007 Issue. Reference # 16M-2007-11-07-01.
9. “E-commerce: The EDI Way” published in E-Business Magazine, ICFAI University Press in
Dec’ 2007 Issue. Reference # 07M-2007-12-09-01.

10. “Management Consultancy: Career Opportunities” published in MBA Review Magazine,

ICFAI University Press in Jan, 2008. Reference: 16M-2008-01-04-01.

11. “Quality-of-Life-Marketing” published in Marketing Mastermind in Jan’ 2008 issue.

Reference: 10M-2008-01-09-01.

12. “MBA Teaching Pedagogy” published in MBA Review in Feb’2008 issue, ICFAI University
Press. Reference: 16M-2008-02-02-01.

13. “Purchase Behavior in the E-commerce Revolution” published in E-Business magazine in

Feb’2008. Reference: 07M-2008-02-06-01.

14. “Application of TQM- Path to Educational Excellence” published in MBA Review in

Mar’2008 issues, ICFAI University Press. Reference: 16M-2008-03-03-01.

15. “Trends in B2B Business” published in E-Business in Mar’2008 issue, ICFAI University
Press. Reference: 07M-2008-03-08-01.

16. “Brand Genesis” published in Marketing Mastermind in Jun’2008 issue, ICFAI University
Press. Reference: 10M-2008-06-09-01.

17. “Customer Winning Strategies through Loyalty Solution” published in Marketing

Mastermind in Apr’2008 issues, ICFAI University Press. Reference: 10M-2008-04-10-01.

18. “The Essence of Entrepreneurship in Management Education” published in April’2008-

special issue of MBA Review, ICFAI University Press. 16M-2008-04-02-01.

19. “Decision making skills in the 21st Century” published in HRM Review Magazine, ICFAI
University Press in September 2007 Issue. Reference # 12M-2007-09-134-01.

20. “BPR: The powerful Management Tool” published in MBA Review Magazine, ICFAI
University Press in July 2007 Issue. Reference # 16M –2007-07-19-01.

21. Research Paper “Communication in Cross-Cultural Context” published in ICFAI Journal

of Soft-Skills in Jun’2008 issue. Ref: 50J-2008-06-01-01.

22. “Competency through Six Sigma” Published in “Effective Executive” in April’2008 issue.
Reference: 03M-2008-04-11-01.

23. “Industry Experience, Teaching & Management Education” published in MBA Review,
ICFAI University Press in May’2008 issue. Reference: 16M-2008-05-02-01.

24. Case Study: “Managerial Competency: A case of poor people management skills”
published in MBA Review, IUP, in Jul’2008 Issue. Reference: 16M-2008-07-03-01.

25. “Industry-Academia Interface: A strong need for B-School” published in ICFAI MBA
Review in Aug’2008 issue. Reference: 16M-2008-08-03-01.
26. “CRM in Financial Services Marketing” published in Sep’2008 issue of ICFAI Marketing
Mastermind. Ref: 10M-2008-09-04-01.

27. “Soft Skills are the Hardest Skills” published in Special Issue of ICFAI MBA Review in
Sep, 2008 issue. Reference: 16M-2008-09-09-01.

28. “Orientation Programme: A Road Less Travelled” published in Oct’2008 issue of ICFAI
MBA Review. Ref: 16M-2008-10-01.

29. “Ethics in Marketing” published in Marketing Mastermind, Oct’2008 issue. Reference:

10M -2008-10-03-01.

30. “Challenges in Retaining Women Employees” published in Oct’2008 issue of ICFAI

Global CEO. Reference: 15M-2008-10-06-01.

31. Case Study: “Effectiveness of PAC: A Case Study” will be published in Nov’2008 issue of
ICFAI MBA Review. Ref: 16M-2008 -11-09-01.

32. “Campus Placement” published in Dec’2008 issue of ICFAI MBA Review. Ref: 16M-2008-
12-07-01.

33. “Employability & Employment” published in Jan’2009 issue of ICFAI MBA Review. Ref:
16M-2009-01-04-01.

34. “Sustainable Green Marketing: The new imperative” published in Marketing Mastermind
in Jan’2009 Issue. Ref: 10M-2009-01-05-01.

35. “e-HRM” published in mybigeconomy.com on 8.10.2008. Link:

http://www.mybigeconomy.com/knowledge_des.php?kid=54&id=2.

36. “360-Degree Appraisal: An Effective Performance Measurement Tool” published in

www.mybighr.com (online journal) on 22.12.2008. Link:
http://www.mybighr.com/strategy_des.php?sid=19&id=4.

37. “B-schools specialisation: A Reality or Fad?” published in Feb’2009 issue in MBA Review.

38. “Time-off & Productivity” published in mybigstartup.com.

39. “Difficulties in Placing HR Specialisation Students: A Campus Interview Perspective” will

be published in Mar’2009 issue of ICFAI MBA Review.

40. Research Paper titled “Cross Culture Marketing vis-à-vis Globalization” published in
“Marketology” in Oct-Dec, 2007 Issue. ISSN 0973-7901.

41. Research Paper titled “Green Marketing: Role and Opportunities in 21st century”
published in “Shrusti Management Review” in Jul-Dec’2009 issue.

42. Research paper titled “Going green: Challenges & Opportunities” published in the
proceeding of International Conference: Managing for s Sustainable Economy, in PESIT in
collaboration with University of Pennsylvania on 2nd and 3rd Jan, 2009.
43. “Specialization at B-Schools: A Reality or another Management Fad?” published in
Feb’2009 issue of ICFAI MBA Review. Ref: 16M-2009-02-03-01.

44. “Community needs leaders” published in “Jnanadhara” – CMRIT College magazine in

2007.

45. “Entrepreneurial Intervention in Technical Education” published in “Jnanadhara” -

CMRIT College magazine in 2008.

46. Research Paper titled “Entrepreneurship in India: Growth & Status” published in
“Jnanadhara” – CMRIT College magazine, 2009.

47. “Creativity, Innovation & Entrepreneurship” published in MBA Review in Apr/2009 Issue.
Ref: 16M-2009-04-06-01.

48. “Teaching Process in Management Education” published in MBA Review in May/2009

issue.

49. “Corporate Governance & Firm’s Sustainability: An Indian Perspective” published in

Global CEO in Jul, 2009 Issue. Reference: 15M-2009-07-06-01

50. “Employees: The Best Brand Ambassador” published in Marketing Mastermind in Jul,
2009 issue. Reference: 10M-2009-07-14-01.

51. Research Paper: “Green Marketing: A Strategic initiative for sustainable development”
will be published in Marketology, IMM, New Delhi.

52. “Balance Scorecard Approach – A value creation tool in HRM” published in Symbiosis
Institute of International Business– Pratibimb’ 2009.

53. “Quality circle demands shift in management style”- SSRN Network. Link:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1336066.

54. “Bringing Industry into classroom- A challenge to B-Schools” – published in MBA

Review in Aug’2009. Ref: 16M-2009-08-04-01.

55. “Role of HR in New Economy” published in Deccan Herald, DH – Avenue section on

22/07/2009 in page-2, Bangalore Issue.

56. “MBA-HR Specialization: A Campus Placement Perspective” published in MBA Review in

Sep’2009. Ref: 16M-m2009-09-08-01.

57. “Time Off & Productivity” published in MBA Review in Oct’ 2009. Ref: 16M-2009-10-09-
01.

58. Research paper titled “Teaching Pedagogy in Management Education” has been published
in the proceedings of an International Conference on “Innovative pedagogy in teaching business
& management education” in Jain University in collaboration with Latrobe University,
Australia, held on 10.10.2009.
59. Research paper titled “ Challenges in New Economy: A HR Perspective” has been
published in the proceedings of an International Conference on “Innovative Strategies for Value
Creation & Management” in RV Institute of Management, held during 10-12, Dec 2009.

60. Research paper titled “Marketing Challenges in Cross Cultural Context” has been
published in the proceedings of an International Conference on “Cross-Cultural Marketing” in
PESIT in collaboration with University of Pennsylvania held during 8-9th Jan 2010.

61. Green Marketing – A Strategic initiative for sustainable development” published by IMI,
Indore in the Journal “Marketing Paradigm” , Vol. I Issue 1, December 2009.

62. International Publication: “Bringing Industry in to classroom: A Challenge for B-School”

published in “The Management Faculty”, Publication by AIMS-International.

63. “Management Education in India: Growth & Trends” published in MBA Review
Magazine, Nov 2009. Ref: 16M-2009-11-07-01.

64. “Mind-Mapping- A powerful tool for note taking” published in MBA Review for the month
of Dec 2009. Ref: 16M-2009-12-07-01.

65. Research paper “Effective engagement leads to enhanced productivity” accepted in

“Optimization”, Bajaj Institute of Management Research, and New Delhi.

66. Research Paper “Indian B-School: A Reality Check” presented in an AICTE Sponsored
National Level Conference and published in the proceedings held at CMRIMS on 12th Mar 2010.

67. “Essence of Entrepreneurship in Management Education” published in ICFAI MBA

Review in Feb 2009.

68. “Green Marketing- A strategic initiative for sustainable development” Published in

Marketing Paradigm, December, 2009.

69. International Publication: Paper titled “Industry- Institute Interface” accepted for
publication in “The Management Faculty”.

70. Research Paper titled “Innovation and Entrepreneurship” accepted for publication in
MVJCE Management Review.

71. Research Paper titled “Enhanced Productivity through Effective Employee Engagement"
accepted for publication in ITM nAch ISSN No 0975 3249, April issue- Vol 4 No 1.

72. International Publication: Research Paper “Consumer Choice between Private label and
national label brand” published in CAMS International Journal of Business Studies and
Research, Oct-Dec 210, Vo.1, No.4, ISSN: 0975-7953.

RESOURCE PERSON: WORKSHOP/SEMINAR/SYMPOSIUM/INVITED LECTURE/TRAINING

1. Delivered lecture in one-day workshop organized by CMRIT, Bangalore on “Teaching-

learning process in management education” dated 27th Jun 2007.
2. Conducted a half-day workshop at East Point College of Higher Education on “Teaching –
learning process in management education” dated 22nd Aug 2007.

3. Delivered a lecture in two-days workshop organized at CMRIT, Bangalore on “Bridging the

GAP: Industry – Academia Interface” on 29-30 Apr 2008.

4. Delivered a lecture in one day workshop at CMRIT, Bangalore on 02.07.2008 on “Filing

System and Management”.

5. Conducted a one day workshop on “Soft Skills” for faculty at Dr. Ambedkar Institute of
Technology on 13.08.2008.

6. Delivered a lecture on “Campus Placement: Issues & Challenges” for the faculty and
students of Sea College of Engineering & Technology on 26.11.2008.

7. Conducted a half-day workshop on “Art of Writing Article/Paper/Book” at CMRIMS on

03.07.2009 for all faculty members.

7. Chairperson for one of the technical sessions in an International Conference “Managing for a
sustainable economy” at PESIT during Jan 2-3, 2009.

8. Chairperson for one of the technical session in an International Conference “Innovative

strategies for value creation and management” at RVIM during Dec 10-12, 2009.

9. Delivered a lecture in a VTU Sponsored National Level Quality Improvement Programme

for Faculty on “The Art of writing Article/case study/paper/book” in CMR Institute of
Technology, Bangalore on 30.10.2010.

10. Delivered a guest lecture on “Project preparation, writing, evaluation” for MBA Final year
students of Shridi Sai Engineering College, Anekal, Bangalore on 10.11.2010.

11. Delivered a talk on “Winning with leadership and attitude” in a seminar on “ India-
Leadership and Business Success” at NIAM, Bangalore on 19.12.2010.

PAPER PRESENTATION (National/International)

1. Presented a research paper titled “Going green: Challenges & Opportunities” in

International Conference: Managing for s Sustainable Economy, in PESIT in collaboration
with University of Pennsylvania on 2nd and 3rd Jan, 2009.

2. My paper titled “Green Marketing: A Strategic initiative for sustainable development” got
selected for an “International Conference on Technology and Business management
(ICTBM)” at Al Ghurair University, Dubai. Approval letter attached. High cost deterred to go
to Dubai for presenting the paper physically.

3. Presented a paper titled “Rural Market: Consumer Connect” in Two day’s National Level
Seminar “Rural Market: The Sunrise Sector” held in CMRIT dated 7th & 8th May 2009.

4. Presented a paper titled “Teaching Pedagogy in Management Education” in an International

Conference on “Innovative pedagogy in teaching business & management education” in Jain
University in collaboration with Latrobe University, Australia, held on 10.10.2009.
5. Presented a research paper titled “ Challenges in New Economy: A HR Perspective” in an
International Conference on “Innovative Strategies for Value Creation & Management” in RV
Institute of Management, held on 10-12, Dec 2009.

6. Presented a research paper titled “Marketing Challenges in Cross Cultural Context” in an

International Conference on “Cross-Cultural Marketing” at PESIT in collaboration with
University of Pennsylvania during 8-9th Jan 2010.

7. Presented a research paper titled “Indian B-School- A Reality Check” in a AICTE Sponsored
National Conference at CMRIMS on “New Paradigm of Competitiveness- Positioning
Management Education for Challenges of Tomorrow”, on 12th Mar 2010.

8. Presented a research paper titled “Integration of Entrepreneurship in Management

Education” in a National Conference at MSRIT on the theme “Role and Challenges of
Entrepreneurship Development” on 27-28 May 2010.

9. Presented a research paper titled “Innovation and Entrepreneurship” in a National

Conference at MVJCE on the theme “Entrepreneurship and Innovation” on 5th Jun 2010.

10. Presented a paper titled “Employment and Employability with special reference to
management students” in a NAAC sponsored National Seminar on “Curriculum design and
development –reflecting emerging trends and changing contexts in higher education” organised
at CMR Inst of Management Studies (Autonomous) on 5-6th Aug 2010.

11. Presented a paper titled “ Strategic HRM: From reactive posture to proactive role” in
National Level Conference “Knowledge Utsav” organized by Jain University and Tumkur
University on 28th Aug 2010.

12. Presented a paper titled “Employment & Employability” at a National Level Conference at
CMR IMS, Bangalore on “Curriculum design and development – reflecting emerging trends
and changing contexts in higher education” on 5-6th Aug 2010, Bangalore.

13. Presented a paper titled “Educational Excellence through TQM” in a National Level
Conference in NHCE, Bangalore on “Driving India towards a Super Economy Status- Strategies
for the next decade” on 22nd Oct 2010.

14. Presented a paper in-absentia titled “Cross-cultural Marketing” in a National Level

Conference in Saintgits Institute of Management, Kottayam on “Emerging dimensions in
Marketing” on 19-20 Dec’2010.

15. Presented a paper in-absentia titled “Entrepreneurial Intervention in Management

Education” in an International Conference at Dr. DY Patil University, Mumbai on 18.12.2010.

16. Presented a paper titled “ Ethics in Marketing” in a National Conference on “Ethics in

Business and Corporate Governance” at RVIM, Bangalore on 9-10.12.2010.

17. Presented a paper titled “Revamp Management Education towards Employability” in a

National Conference at International School of Management Excellence on “Impact of
Globalization on Management Education – Curriculum to Careers” on 11.12.2010.
PROFESSIONAL BODY MEMBERSHIP:

1. Bangalore Management Association (BMA): Institution Sponsored Member: 1S5086

2. All India Management Association (AIMA): Membership No: 200711012.

3. Fellow Member of Institute of Marketing and Management (IMM). Membership No: Dii-
12226.

4. AIMS International: Membership No: B2-1445.

5. Life member of Institution of Homoeopathic practitioners (MHM), Thiruvananthapuram,

Kerala, MHA 2342.

6. Member of National Entrepreneurship Network (NEN).

7. Member of Indian Society for Training & Development (ISTD), New Delhi.

8. Fellow member of United Writer’s Association, Chennai.

PROJECT GUIDANCE (Internal & External):

1. Guided students for M.Phil Programme from universities like Bharthidarshan University (03),
MK University (03).

2. Guided students for MBA from VMRFDU.

3. Guided students for MBA from Annamalai University.

4. Guided students for MBA from VTU.

5. Guided students for MTM from IGNOU.

6. Guided students for MBA from Algappa University.

7. Guided students for MBA from IMT, Ghaziabad.

8. Guided students for MBA from Amity University, Noida.

SEMINAR/WORKSHOP/CONFERENCES ATTENDED:

1. Attended many short-term crash courses on various disciplines during my 15 years of service
in IAF.

2. Management Development Programme: MVJCE. 01.10.2005.

3. Case Study Analysis: AIT. 01.05.2006.

4. AICTE Sponsored SDP on HRM: CMRIT. 12 – 24.06.2006.

5. Model Question Paper Setting for MBA- II SEM: RNSIT. 01.04.2006.

6. Soft Skill Programme: Campus Connect Infosys. 07 –11 .08.2006.

7. Model Question paper setting for MBA – IIIrd SEM at GAT: 14.

8. AICTE sponsored National Seminar On “Corporate Social Responsibility” held on 22-23 Jan
2007 at CMRIT.

9. One-day workshop on Case Study Analysis at CMRIT on 13.02.2007.

10. Teaching –learning process in management education at CMRIT on 27.06.2007.

11. “Rural Market: The Sunrise Sector” at CMRIT on 7-8th May 2009.

12. International Conference “Going green: Challenges & Opportunities” in International

Conference: Managing for s Sustainable Economy, in PESIT in collaboration with University
of Pennsylvania on 2nd and 3rd Jan, 2009.

13. Six days “Trainer’s Training Programme” on Entrepreneurship between 20-25 July 2009
organized by VTU in association with PESIT.

1.4. International Conference on “Innovative pedagogy in teaching business & management

education” in Jain University in collaboration with Latrobe University, Australia, scheduled to
be held on 10.10.2009.

15. International Conference on “Innovative Strategies for Value Creation & Management”
in RV Institute of Management, scheduled to be held during 10-12, Dec 2009.

16. International Conference on “Cross-Cultural Marketing” in PESIT in collaboration with

University of Pennsylvania during 8-9th Jan 2010.

17. AICTE Sponsored National Level Conference at CMRIMS on “New Paradigm of

Competitiveness- Positioning Management Education for Challenges of Tomorrow”, on 12th
Mar 2010.

18. National Level Conference at MSRIT on “Integration of Entrepreneurship in Management

Education” on 27-28 May 2010, Bangalore.

19. National Level Conference at MVJCE on “Innovation and Entrepreneurship” on 5th Jun
2010, Bangalore.

20. National Level Conference at CMR IMS, Bangalore on “Curriculum design and
development – reflecting emerging trends and changing contexts in higher education” on 5-6th
Aug 2010, Bangalore.

21. National Level Conference “Knowledge Utsav” organized by Jain University and Tumkur
University on 28th Aug 2010, Bangalore.
22. National Level Conference in NHCE, Bangalore on “Driving India towards Super Economy
Status- Strategies for the next decade” on 22nd Oct 2010.

23. National Level Quality Improvement Programme in CMR Institute of Technology on “Soft
Skills Development” on 30.10.2010.

24. National Level Conference on “Ethics in Business and Corporate Governance” at RVIM,
Bangalore on 9-10.12.2010.

25. National Conference at International School of Management Excellence on “Impact of

Globalization on Management Education – Curriculum to Careers” on 11.12.2010.

26. National Seminar on “India- Leadership and Business Success” at NIAM, Bangalore on
19.12.2010.

PROJECTS LIVE ASSIGNMENT & CONSULTANCY:

1. Impact of viscicooler in product sales and efforts to achieve an increase in product sales
(Mother Dairy, Calcutta: A Govt. of West Bengal Project). MBA Project.

2. A study on the scope of E-Commerce in Delhi. M.Phil. Project.

3. Feasibility study of Food Processing Industry in present market scenario in Tezpur, Assam.

4. Satisfaction level of Air Force personnel in a limited capacity, in AF Station Tezpur.

5. Buying habits of people for two- wheeler.

6. Feasibility study of oxygen cylinder project in Bhuj under the banner of SVCT Pvt Ltd. (half
way done due to earthquake in Bhuj on 26 Jan 2001).

7. Catchman Survey – Arvind Mill’s project: to find out market responses about opening up a
shopping mall at Rammurthy Nagar Area, Bangalore, Oct-Nov’2007. Along with a group of
marketing specialization final year students of 2006-08 batch of CMRIT.

8. Prepared database of all the management colleges, address, principals and HOD MBA
department. Institute sponsored (CMRIT) project.

9. Prepared database of companies in Bangalore and HR manager’s email and contact

numbers. Institute sponsored (CMRIT) project.

10. Development study material on various areas of marketing, entrepreneurship and general
management for different universities and institutions as an educational consultant.

11. Professional academic counselling.

12. Conducted a day-long Corporate Training for the employees of Shoppers Stop on the area
“Retail Selling Skills” on 02.10.2010 at Bangalore.

PROFESSIONAL QUALIFICATION:
1. Ph.D. (Pursuing)

2. M.Phil. (Entrepreneurship): Madurai Kamraj University. Year 2004.

3. MBA (Marketing): Tezpur Univ. Year 2000.

4. Post Graduate Diploma in Tourism Management: Annamalai University. Year 2004.

5. Basic Course in Computerized Reservation System (AMADEUS): IITTM. Year-2005.

6. Basic Course in Air Fare, Travel & Ticketing. IITTM. Year- 2005.

7. Basic Course in Airlines Travel Agency & Tour Operations. IITTM. Year- 2005.

8. Diploma in Electronics and Telecom Engineering: Communication Training Institute.

Bangalore. First Class.

9. Diploma in Advanced Accountancy. IIMIR, Agra.

10. 1 year Homoeopathic Course: Mavelil Homoeo Mission. Life member of Institution of
Homoeopathic practitioners, Thrivananthapuram, Kerala.

ACADEMIC QUALIFICATION:

1. BA: Calcutta University. Year 1996.

2. Intermediate: WBCHSE. Year 1993.

3. Matriculation: WBBSE. Year 1989.

PERSONALIA:

Ø Date of Birth : 21.09.1973

Ø Marital Status : Married

REFERENCES:

Sl. Name Designation Contact No & Email ID

No.
1. Mr. Virendra Former Director, M.P. Financial Corporation, Cell: +91 98935 92521
Goel Founder honorary secretary later on president and Email: goel.virendra@gmail.com
presently director of Indore Management
Association, Founder honorary secretary and
presently senior most Director of Association of
Industries, dewas, Chairman, All India
Manufacturers Association, M.P. Chapter,
Council member, Indian Woollen Mills
 Federation. Founder and chief trustee of Gayatri
Shakti Peeth, Dewas, Member, Management
Committee – Sri Sathya Sai Blood Bank, Founder
and Chairman of Sanghvi Institute of
Management and Science for a period of 3 years.
He is presently involved in many social activities.

2. Dr. Nawab Ali Professor Cell: +91 9897001457

Khan Department of Commerce, Aligarh Muslim Email:
University, Aligarh-202002(U.P.) INDIA professornawabalikhan@gmail.com

3. Sri Joydip Independent Film Maker Cell: +91 9339775464

Management Guru & Chairman, ISB&T Email:
Founder, SJA & AIL joydip.chakladar@gmail.com

DECLARATION:

I do hereby declare that the above information is correct to the best of my knowledge and belief.

Place: Bangalore

Date: Prof Bholanath Dutta