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Table Of Contents

1. Comunicaţiile de marketing – conţinut, forme de comunicare
1.1. Semnificaţia şi conţinutul noţiunii de comunicare
1.2. Conţinutul comunicării în marketing
1.3. Teorii ale comunicării
2. Scurt istoric al activităţii promoţionale
3. Realizarea unui plan al comunicaţiilor de marketing
3.2. Proiectarea unui plan al comunicaţiilor de marketing
4. Mixul comunicaţiilor de marketing- elemente componente
5. Mijloace de promovare indirecte/nepersonale
6. Campania promoţională, medii de comunicare în masă
7. Relaţiile publice
8. Promovarea vânzărilor
9. Marketingul direct
10. Promovarea personală – forţa de vânzare
11. Strategii promoţionale
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Tehnici Promotionale

Tehnici Promotionale

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Published by Catalin Codreanu

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Published by: Catalin Codreanu on Jan 20, 2011
Copyright:Attribution Non-commercial

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11/12/2011

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