: The Public Relations industryLandscape in Uganda.
HIGHLIGHTING MISCONCEPTIONS ANDTHE DEVELOPMENT IN THE UGANDANPUBLIC RELATIONS INDUSTRY
There is a misconception about writing in Public Relations. People think that a Public relations isfor people who cannot write. They think it involves less writing. Some simply opt for PR tothinking they will not write a lot compared to journalists.Top executives in organizations think that Public relations can easily end bad policies, poorplanning and organizational problems involving public opinion.The misconception that anyone can do public relations still exists in Uganda. Some organizations
look at skilled personell
but handpick anyone who may be boss’s relative,
boyfriend,Personal Assistant, girlfriend to fill public Relations positions.People think Beauty should be the criteria for choosing/appointing Public Relations People.There is a Misconception that PR is about being nice or appealing. People believe that if one isnice, kind and always smiling, they can be good public relations people. Smile will not writepress releases neither will it help you manage a crisis. Those without experience in journalismcan make good public relations people.Duty of Public Relations is perceived to be for extra work of the organization such as organizingChristmas parties, front desk inquiries. Public relations is preoccupied with peripheral orirrelevant roles which is because management is not certain about the role of PR andpractitioners are not also being sure of their roles in an organization.All problems faced by the Public relations industry stems from the lack of profession training forPublic Relations practitioners and profession being young compared others establishedprofessions like law and medicine.PR and marketing.Organizations put Pr under marketing department. Furthermore he says that inorder for PR departments to excel, it should be separate from marketing because they both playdifferent and important roles.Today we see more university students taking up PR option and shun print and broadcast classthinking that with PR there is less writing which is not the case. As PR you are act as a writereditor and publisher at the same time. A public Relations person will write and edit the press
release alone. It’s
worthy noting that PR calls for good writing skills because some they are in