Marketing to the web’s most rapidly growing population
A study by AOL Advertising & Cheskin:
Why and how are Hispanics using the internetin their daily lives?
717 Hispanic households across the US(90 via cell phone)
616 Hispanic households across the US634 General Market across the USFor years, marketers have struggled with the complexities of theHispanic market. Given the blistering growth of their population andsubsequent rise in purchasing power, AOL wants to help marketersand agencies understand the changing Hispanic market, and improvetheir advertising performance with this segment.To stay ahead of market trends, AOL Advertising commissionedCheskin Added Value to conduct research about Online Hispanics.This is a continuation of a study AOL began in 2004.