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Hispanic Cyberstudy 2010

Hispanic Cyberstudy 2010

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This booklet will show you the market segmentation of Online Hispanics based on acculturation, life stage group, and other factors. Created by the 360 Creative Team at AOL, composed by Liz Bloom, Maria Pousa, Michele Resnick and Stu Rodnick.
This booklet will show you the market segmentation of Online Hispanics based on acculturation, life stage group, and other factors. Created by the 360 Creative Team at AOL, composed by Liz Bloom, Maria Pousa, Michele Resnick and Stu Rodnick.

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Published by: HispanicMarketAdvisors on Jan 21, 2011
Copyright:Attribution Non-commercial

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08/24/2011

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HispanicCyberstudy
Marketing to the web’smost rapidly growing population
 
 Hispanic Cyberstudy
Marketing to the web’s most rapidly growing population
A study by AOL Advertising & Cheskin:
Why and how are Hispanics using the internetin their daily lives?
Quantitative Methodology
Telephone Survey:
717 Hispanic households across the US(90 via cell phone)
Online Survey:
616 Hispanic households across the US634 General Market across the USFor years, marketers have struggled with the complexities of theHispanic market. Given the blistering growth of their population andsubsequent rise in purchasing power, AOL wants to help marketersand agencies understand the changing Hispanic market, and improvetheir advertising performance with this segment.To stay ahead of market trends, AOL Advertising commissionedCheskin Added Value to conduct research about Online Hispanics.This is a continuation of a study AOL began in 2004.
 
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