COOPERATIVES AND RURAL

MARKETING

SUBMITTED TO-
-PROF.AMARPREET SINGH
 GROUP MEMBERS
• FARHAN CHOUDHARY 12
• PRASHANT MAHADIK 25
• ADITI VERMA 58
• NEHA VORA 59
• SIDDHESH WAGHELA 60
• RAKESH WARE 61
 Road map
• INTRODUCTION
• LOCAL BRANDS
• DIFFERENTIATION
• FACTORS INFLUENCING PRICE
• DISTRIBUTION CHANNEL
• PRICING STRATEGY
 Introduction
• Makemax Electronics, commenced in the year
1982
• customer friendly approach
• CEO of our company Mr. Manjeet Singh
• Our dedication and hard work is best reflected
in the quality of our products.
 About sony
• Sony’s humble beginning started in Japan in
1946 by Masaru Ibuka and Akio Morita together
with a small team .
• Main objective of the company was to design
and create innovative products which would
benefit the people.
• “ Sony is a technology company with an
intimate understanding of the creative
possibilities of content
 LOCAL BRANDS

• Regional and local advertising

• Understanding the local consumer
• Effective relationship with retailers
• Local brands cater to small segments
• Not financially sound enough
 DIFFERENTIATION
MAKEMAX SONY
Makemax SONY
•FEATURES
Feature LOW
• FeatureUNIQUE
• Price • Price
• Guarantee or warranty
PRICE LOW • Guarantee
HIGH or warranty
• Quality • Quality
•WARRANTY
Reach of product 6 MONTHS • 1 YEAR
Reach of product

QUALITY INFERIOR SUPERIOR

REACH OF PRODUCT RURAL AREA ALL OVER NATIONS

 Factors influencing the price
• Internal Factors
• Cost
• Pricing Objective
• External Factors
• Customers
• Distribution channel
• Competitors
 COST PRICE
MAKEMAX SONY

PROMOTION LOW HIGH LEVEL

R & D, INNOVATION NO MORE EMPHASIS

QUALITY INFERIOR SUPERIOR

 PRICING OBJECTIVE
 MAKEMAX  SONY
• Minimum returns on • Keeping with
sales turnover competition
• Deeper penetration of • Product quality
the market. leadership.
 customer
• Ability of customer to buy
• Willingness of customer to buy
• Place of the product in the customer’s lifestyle
(whether a status symbol or a product used
daily)
• Benefits that the product provides to
customers
• Prices of substitute products.
 CHANNELS OF DISTRIBUTION
 Make max  SONY

• Manufacture
• Retailer MANUFACUTRE OWN OUTLETS

• Consumer • Distributor
• Retailer
• Retail outlets
• Consumer
 Pricing strategy
• Avoid sophisticated • Communicate with
packaging customers
• value for money • Improve the technology
• promotion efficiency
• Market penetration • Emphasis the value of
pricing the product
• Value engineering • Anticipate the rising
cost
• Skimming pricing
 story
• Makemax is the comp which is located in Delhi.
Company first tried to understand the needs of
the consumer they decided that our product
should be low costed which can provide value for
money and create image in the mind of the rural
consumers. They adopted the market
penetration pricing policy.
• Under this policy a low price is charged initially in
order to create demand and capture the market
• Company purchases the scrapped materials in
bulk from china this enables the company to
have a low price for their audio products
• Our company does not spend money on the
promotions on televisions and this enables the
company to reduce the cost
 Pricing Strategy

Value Engineering
This technique helps the organization not only lower
cost but enhance the value
Nirma detergent powder over a period of ten years
has become the largest selling brand in rural India.
The success of Nirma is due to affordable price,
medium quality, availability at village shops and use
of rural specific mass media.