els

škola stranih jezika

prevodilački servis
Beogradska 70/I
Beograd
tel/30 868 18
tel/30 868 48
tel/fax 787 251
mob.063 7792 981
office@els.co.yu
www.els.co.yu

MARKET LEADER LONGMAN - RECNIK ekonomskih termina

Abolish – cancel, call off
Abusive – insulting
A network – a large number of people or organizations working together as a
system
Acquisition – buying or taking over another company
Agenda – a list of the subjects to be discussed at a meeting
Asset – something belonging to an individual or a business that has value or the
power to earn the money
Astute – to be clever and intuitive
Brand awareness – the knowledge which consumers have of a brand
Barriers – something that makes trade between two countries more difficult or
expensive, for example a tax on imports
Beneficial – Producing or promoting a favorable result; advantageous
Blueprint – a detailed plan or scheme
Brainwave – a sudden inspirational bright idea
Brand Image – the ideas and beliefs which consumers have about brand
Brand loyalty – the degree to which people buy a particular brand and refuse
to change it
Break – a change for a short period
Breakthrough - success
Bribe – money that is paid secretly and dishonestly to obtain someone’s help
Bond – an amount of money borrowed by a government or organization
Boom – a time when share prices are very high
Calm – Nearly or completely motionless; undisturbed
Cash cow – a profitable product or business generating a steady flow of sales
revenue
Cemented – strengthen
Charismatic – communicative, open
Classic – a famous brand with a long history
Code of ethics – moral rules or principles of behaviour
Collapsed – ended suddenly
Commission – an amount of money paid to someone according to the value of
goods they have sold.
Compelled – under the pressure
Compensation – an amount paid to someone because they have hurt or
harmed in some way
Conman – someone who tries to get money from people by tricking them
Consortium – a group of companies in similar

businesses working together

Copied – followed suit
Copyright abuse – to copy someone else’s work, for example their designs,
without permission
Corporate strategy – plans of a company to achieve its objectives
Counterfeiter – a person who copies goods in order to trick people
Crooked – one who makes a living by dishonest methods
Customs – the department responsible for collecting the tax on goods that have
been brought into the country
Deceit – when someone tries to gain an advantage for themselves by tricking
someone
Dismissal – when someone is removed from his job
Deregulation – if a government deregulates a particular business activity, it
allows companies to operate more freely
Disclosure – the act of giving information about someone
Dumping – when selling products in export market are cheaper than the home
market
Easy-going – Living without undue worry or concern
Efficient - Acting or producing effectively with a minimum of waste, expense,
or unnecessary effort
Emphasize – to make something important
Endorse – if someone say something good about product in advertisements
Estate - A landed property, usually of considerable size
Eventually – in the end
Explosion – great increase in buying and selling, usually shares
Extrovert – lively, open to others, friendly
Feasible – Used or dealt with successfully; suitable
Flight of capital – a movement of large sums of money out of country
Franchising – an agreement in which a company gives a business the right to
sell its goods or services in return for payments
Fraud – a method of illegally getting money from a person or organization
Free port – a port where import duty doesn’t have to be paid on imports that
are to be sent to another country
Futures – buying and selling futures contracts
Gauging – measuring
Gather pace – is in progress, boom
Give and take – compromise, concession
Global offensive – taking strong action all over the world
Ground-breaking – Characterized by originality and
innovation
Hand out - give
Hard-working - characterized by hard work and perseverance
Heavy selling – selling all of their shares
High-flyer – successful person
Impractical – Incapable of dealing efficiently with practical matters, especially
finances
Industrial espionage – the activity of secretly finding out a company’s plans,
details of its products etc
Industrialist – a powerful business person controlling large companies
Infant industries – an industry in its early stages of development in particular
country
Infrastructure – basic facilities and services of a country
Ingenious – Marked by inventive skill and imagination
Insider trading – when someone uses knowledge of particular company,
situation that is not available to other people in order to buy or sell shares
Integrity – the state of being united or kept together as one whole unit
Interest – an amount of money paid by a borrower to a lender
Issue – important subjects that people discuss
Fundamentals – the essentials
Jingles – A catchy, often musical advertising slogan
Joint venture – two or more companies join temporarily to carry out a large
project
Kiosks – small open-fronted shop in the street for selling newspapers, etc.
Laisser-faire – the idea that governments should allow private business to
develop without control or influence
Launch – To introduce to the public or to a market
Law abiding – related to a person or organization that does not break the law
Lead-time – the time taken in planning and producing a new product, before it
is actually ready for sale
Leading edge – the area of activity where the most modern and advanced
equipment and methods are used
Leader – the brand with the largest market share
Leaflets – A printed, usually folded handbill or flier intended for free distribution
Level-off – stop climbing or growing and become steady or continue at a fixed
level
Liberalize – to make a system, laws or moral attitudes less strict
Licensing – giving someone the exclusive right to sell products in certain area
Licensing rights – agreement which allow a company to make and sell a
registered product locally
Limited company – a company where individuals shareholders lose only the
cost of their shares if the company goes bankrupt
Local partner – a person or company who cooperates with a foreign company
who wishes to enter the market
Logo – the symbol of a company or other organization
Loss leader – product sold unprofitably in order to attract customers who will
then buy profitable product
Loyalty – the tendency of a customer to continue buying a particular product
Luxury – a brand associated with expensive, high quality products
Manager – the person responsible for planning and managing a branded
product
Marketable – Fit to be offered for sale, as in a market
Market nicher - a market for product or service, expensive or unusual one
Market share – a special area of market which has its own particular customers
and requirements
Mass market – concerned with non-luxury goods that sell in large quantities
Merchandise – goods for sale
Minutes – an official written record of what is said and decided at meeting
Mission statement – a written statement made by organization, intended to
communicate its aims to customers, employees…
Moody – Given to frequent changes of mood
Network – a large number of people or organizations working together as a
system
Niche - a special area of market which has its own particular customers and
requirements
Overvalue – sold at too high a price
Partnership – relationship between two people, organizations or countries that
work together
Patent – an legal document giving a person or company the right to make or
sell a new invention, product
Persuade – to talk someone to do something
Peak – highest point
Pioneer – the first person or organization to do something that other people will
later develop or continue to do
Pointless – Lacking meaning; senseless
Point-of-sale – A business or place where a product or service can be
purchased
Poured - To move or perform an activity at maximum speed or intensity
Prime-time – the time in the evening when most people are watching
television, and the cost of advertising is very expensive
Profitability – the ability of a business to make money
Promote – an activity such as special advertisements intended to sell product
Protectionism – the idea that government should try to help industry by taxing
foreign goods
Prototype – a model or initial version of something
Punctual – Acting or arriving exactly at the time appointed
Qiuck-tempered - Easily aroused to anger
Quotas – an official limit on the number or amount of something that is allowed
in particular period
Recruitment – the process of finding new people to work
Restrictions – an official rule that limits or controls what people can do or what
is allowed to happen
Restructure – to change the way something is organized
Return – the amount of profit made from investment
Rip off – to copy someone else’s work, for example their designs, without
permission
Royalty – fortune
Rocketed – went up very fast
Rule the roost – have control
Saturate – to fill market so completely that no more products can be added
Sacked – to be fired from work
Seconded – to officially support a suggestion
Sector – a part of a larger market
Segments – parts of a larger market or category of customers
Sign away – give up, reject
Sleeping partner - a partner who invests in a business but does not take part
in managing it
Slogans – A phrase used repeatedly, as in advertising or promotion:
Slush fund – an amount of money collected for illegal purposes, especially by
politician
Soaring – rising quickly
Sole trader – legal form of company in some countries for someone who has
their own business, with no shareholders
Spectrum - variety
Sponsorship – One that finances a project or an event carried out by another
person or group, especially a business enterprise that pays for radio or television
programming in return for advertising time
Start up – a new company that has been started recently
State of the art – using the most modern methods, materials and knowledge
Stock market – place where people sell goods
Strategic industry – an industry that a country considers very important for its
economic development
Stretching – using a successful brand name to launch a product in new
category
Subsidiary – a company partly or wholly owned by a parent company
Subsidize – if a government or organization subsidize a company, activity etc, it
pays part of the cost
Sweetener – something used to make an offer, suggestion etc more attractive
Swindler – a someone who gets money from someone dishonestly by deceiving
them
Switching – changing one thing for another
Take over – to take control
Tariffs – a tax on goods coming into a country or going out of it
Took off – became very active
To rip off – to sell illegal copies of a brand as if they are a real thing
To tailor – to put something together so is exactly right for someone’s needs
Trustworthy - a person or organization that is trustworthy can be trusted and
depended upon
TV slot – a place in a television schedule
Viable – Capable of success or continuing effectiveness; practicable
Venture – a new business activity that involves taking risks
Volume – the total amount of something
Unlimited company – a company whose shareholders will lose all their money
and if the company goes bankrupt
Upmarket – expensive compared to other products of the same type
Venture capital – money lent to someone so that they can start a new
business
Welfare benefits – money paid by the government to people in need
Whistleblower – someone in organization who tells the authorities that people
in the organization are doing something illegal, dishonest, or wrong
Word-of-mouth – Spoken communication

www.els.co.yu