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NDP State of Election Readiness (January 2011)

NDP State of Election Readiness (January 2011)

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Published by David Akin
NDP Campaign Director Brad Lavigne writes to Leader Jack Layton outlining the party's election readiness ahead of the resumption of the 2nd session of the 39th Parliament.
NDP Campaign Director Brad Lavigne writes to Leader Jack Layton outlining the party's election readiness ahead of the resumption of the 2nd session of the 39th Parliament.

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Published by: David Akin on Jan 23, 2011
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01/23/2011

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Memo
TO:Hon.JackLayton,LeaderoftheNewDemocraticPartyofCanadaFROM:BradLavigne,CampaignDirector,NewDemocraticPartyofCanadaDATE:Monday,January17,2011SUBJECT:StateofElectionReadinessOnbehalfoftheElectionPlanningCommittee,IsubmitthismemooutliningtheParty’selectioncampaignreadinessatthistime.Insummary,thePartyispreparedtowageanaggressivefederalelectioncampaignatanytime.Ihavegiventhestaffteamherethereadinessdateofmid-Februarytobereadytogoonyoursignal.
FINANCING
Thedebtfromthe2008electioncampaignhasbeenpaidoffinitsentirety.FinancinghasbeensecuredthatwillallowthePartytospendthecentrallegalmaximum,estimatedatapproximately$23million,inthenextcampaign.TheElectionPlanningCommitteehasadoptedacampaignbudget-thelargestinourParty’shistory.
PLATFORM&ANNOUNCEMENTS
Theplatformhasbeenthroughanumberofeditsbytheplatformgroup.Announcementsarebeingcostedandcross-referencedwithDepartmentofFinancefigures.WewillgetthenextlevelofinputfromtheCaucusattheStrategySessionlaterinJanuary.
LEADER’STOUR
ThePartyhassecuredairandgroundtransportationforaleader’stour.Decalingofplanesandbussescanbedoneonshortnotice.Afull35-daytourhasbeendraftedandouradvanceteamisscoutingannouncementlocationsnow.
CAMPAIGNHQ&STAFF
TheCampaignHeadquartersinourdowntownbuildinghasbeencompletelyrenovatedandisreadytohostthelargestcampaignstaffcomplimentourPartyhaseverseen.Wehavejustafewpositionsthatstillrequirefilling,butIamconfidentifacampaignbecomesimminentwewillbeinagoodpositiontohirethefinal.WewillbeholdingaCampaignHQlaunchpartybeHousereturns
 ADVERTISING
WehavebeenworkingformanymonthswithourFrenchandEnglishlanguageadfirms.TomorrowwewillfilmthenextroundofadsforEnglishmarkets,whiletheFrenchadswillbefilmedinthecomingdays.

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