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How to Crowdsource Videos for Your Business [Marketing Cast] Read more: http://blog.hubspot.com/blog/tabid/6307/bid/8330/How-to-Crowdsource-Videos-for-Your-Business-Marketing-Cast.aspx#ixzz1Bou2sh8d

How to Crowdsource Videos for Your Business [Marketing Cast] Read more: http://blog.hubspot.com/blog/tabid/6307/bid/8330/How-to-Crowdsource-Videos-for-Your-Business-Marketing-Cast.aspx#ixzz1Bou2sh8d

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Published by: Crowdsourcing.org on Jan 23, 2011
Copyright:Attribution Non-commercial

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02/03/2013

 
Posted by Magdalena GeorgievaMon, Jan 10, 2011 @ 02:30 PM
 
Videos present a great way to create remarkable content andexpose your business to more PR opportunities. But coming upwith creative ideas and engaging in video production can be time-consuming or expensive. That is where crowdsourced videoscome in to offer the perfect solution for a clever and well-budgeted clip.In this episode of theMarketing CastDavid Meerman Scottshares tips about crowdsourcing videos for your business. Watchthe video below to hear his insights!
 
 
 
Create a Contest for Best Video
Launching a contest is a great way to go about crowdsourcingvideos. Make sure the contest prize you offer is a significant sum,but not as big as the marketing budget for a full-blown video.Then, invite local film school students to participate andencourage them to create the best video assignment.
See How Other Businesses Did It
HP, for instance, used theD&AD Student Awardstolaunch a similar contest in 2009. Its assignment was:
“Present an idea which promotes HP Workstations ability
to bring to life anything the creative mind can
conceive.”
 The end resultof this contest was brilliant! It

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