Create a Contest for Best Video
Launching a contest is a great way to go about crowdsourcingvideos. Make sure the contest prize you offer is a significant sum,but not as big as the marketing budget for a full-blown video.Then, invite local film school students to participate andencourage them to create the best video assignment.
See How Other Businesses Did It
HP, for instance, used theD&AD Student Awardstolaunch a similar contest in 2009. Its assignment was:
“Present an idea which promotes HP Workstations ability
to bring to life anything the creative mind can