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US army socialmedia handbook 2011

US army socialmedia handbook 2011

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Published by Samvel Martirosyan

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Categories:Types, Research
Published by: Samvel Martirosyan on Jan 23, 2011
Copyright:Attribution Non-commercial

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06/23/2014

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O
NLINE
 
AND
S
OCIAL
M
EDIA
D
IVISION
 O
FFICE
 
OF
 
THE
C
HIEF
 
OF
P
UBLIC
A
FFAIRS
 
1500 PentagonWashington, D.C.
U.S. Army Social Media Handbook 
January 2011
OFFICE OF THE CHIEF OF PUBLIC AFFAIRS 
 
U.S. A
RMY
S
OCIAL
M
EDIA
H
ANDBOOK
 P
AGE
1
Letter from the Chief of Public Affairs………………………………………. 2Social media summary……………………………………………………….. 3Social media for Soldiers and Army personnel…………………………….… 4Social media standards for Army leaders…………………………………….. 6Checklist for operations security…………………………………. …………. 7Establishing and maintaining an Army social media presence……………… 8Using social media in crisis communications……………………………….. 10Checklist for setting up a social media presence…………………………….. 12Army branding……...………………………………………………………... 14Social media case studies……………………………………………… ……. 17Resources…………………………………………………………………….. 20Enclosure (1) Standard Operating Procedure on StandardizingOfficial U.S. Army External Presences (Social Media).. ……………... 21Enclosure (2) Department of the Army Delegation of AuthorityApproval of External Online Presences………………………… …….. 23Enclosure (3) Directive-Type Memorandum (DTM) 09-026Responsible and Effective Use of Internet-based Capabilities………... 25
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