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Abstract
The article depicts a practitioner’s approach towards Innovation Evangelism in a
corporate context. The case in point here is Wipro Technologies, one of the leading
Information Technology firms based out of India. The author being an Innovation
Evangelist at the firm shares the imperative of evangelism, the various vehicles deployed
and the learnings there from. The need for Innovation Evangelism comes from the urge
to spread awareness about innovation and enable it, especially at the grassroots level.
Author defines an Innovation Evangelist in an organizational context as one who
generates awareness of the need to innovate; builds a belief amongst people that anyone
can innovate; and provides sufficient facilitation to enable innovation. At Wipro
Technologies, Innovation Evangelism happens through a series of vehicles that include:
Wipro’s Innovation Camp, Innovation Bazaar, Story Book on Innovation, Systematic
Creativity Workshops, and Inflection Point newsletter, among others. Each of these
started as experiments and then through learning got institutionalized. Key learnings are:
enrollment of the stakeholders; creating a semi-structure knowledge sharing
environment; enabling a market of ideas, talent and capital; having a constant and
consistent communication; transparency in operations; and taking a more scientific
approach towards creativity; among others. One of the areas of further investigation is on
measuring the direct and indirect returns of investment for each of these vehicles. The
article would make a good read for researchers, academicians, professionals and students
alike who study and execute innovations at the grassroots level.
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