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Business Plan - La Pooh

Business Plan - La Pooh

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Published by Alexandra Bognar
A team work - making a business plan to a restaurant.
A team work - making a business plan to a restaurant.

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Categories:Topics, Art & Design
Published by: Alexandra Bognar on Jan 23, 2011
Copyright:Attribution Non-commercial

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01/23/2011

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 BUSINESS PLAN
Alexandra Takacs, Alexandra Bognar, Irina Litovcenco, Zsuzsa Deak andAaron Killman01. Dec. 2009.
La’PoohRestaurant
 
 1
Executive Summary ................................................................................. 2
#1 Business Idea ........................................................................................ 3
#2 Industrial Analyses .............................................................................. 4
Industry itself .............................................................................................. 4
Main Competitors ....................................................................................... 5
Future Trends and Strategic Opportunities ................................................ 5
#3 Management Plan ................................................................................ 6
Mission Statement: ..................................................................................... 6
Core Values: ............................................................................................... 6
#4: Management Qualification and Compensation ............................... 6
#5 Products and Production .................................................................... 8
#6. Marketing Plan ................................................................................... 9
Marketing Program: ................................................................................... 9
#7 Estimating sales ................................................................................. 10
References ............................................................................................... 12
 
 
 2
Executive Summary 
La’ Pooh is a children’s themed restaurant designed with the middle class family inmind. It also caters to the tourist family who needs to find a way to entertain their children when they grow tired of museums and statues. With a variety of activitiesthat children of all ages can enjoy it will be Budapest’s top children’s restaurant.The restaurant industry in Hungary is a competitive but lucrative industry. Withabout 30,000 places accounting for 18 billion dollars in sales the earning potential isobvious. In the current economic crisis up to 30 percent of restaurants have failed.This can be a great opportunity for our restaurant since these failures will lead toopenings in the market and reduce competition. In the restaurant industry one of themost important factors is location. Our location in the heart of Budapest ensures goodvisibility and easy access to all who decide to utilize our facilities. When location iscoupled with our high level of service and our concern for customer satisfaction wecan be sure that customers will return again and again.While the restaurant industry in Budapest is very competitive as a whole, when you break it down into smaller categories it is easy to find niche that needs to be filled. If you look around Budapest you will see many cafes, fancy restaurants and themedrestaurants, but you will not see many children’s restaurants. The closest thing thatcomes to our idea would be McDonalds and TGI Fridays. McDonalds is more of aquick, relatively cheap way to eat and entertain your children and TGI Fridays is arather expensive place to eat and really doesn’t cater to children as well as it could.Our restaurant will fit right between these two places with reasonably priced food thatincludes a children’s oriented menu. If children cannot eat a full size adult meal thanwhy try and force them to. We will offer them smaller alternatives at an appropriatelyreduced price to save both money and to prevent needless waste. Since we also offer events planning and assistance we are taking out place to a higher level of children’sservice when compared with the competition.Our plan is not to just open one restaurant in Budapest and then expect everybody tocome to us. Our plan is to begin with one restaurant in Budapest and after making aname for ourselves we can expand in to various districts or even other cities. Thereare many places around Budapest that are restaurant friendly and that we feel our styleof business would be warmly received. In the future we also plan on expandingtechnologically as well. We plan on making online reservations and advancedordering one of our trademarks. Expanding into catering and event planning outsideof our restaurant is also a possibility.Our restaurant will be run by five highly qualified individuals. Our management staff has experience in waitressing, as well as training in various other forms of therestaurant industry. All of them have been involved in the industry for years and planof bringing all of that experience together in one place. Their experience is what led

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