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Table Of Contents

1.5 Originality of Research, Research Contributions and its relevance
Figure 1: Axioms of Transaction and Relationship Marketing
Axioms of Transaction and Relationship Marketing
Figure 2: The Six-Markets Model
2.2.2 Relationship Quality as a Contributor to Loyalty
Figure 3: The Relationship Marketing Ladder of Customer Loyalty
The Relationship Marketing Ladder of Customer Loyalty
Figure 4: The Owner and Financier Relationship
3.3 Thailand’s Capital Market
3.4 RM in the context of Thailand’s Financial Services
3.5 RM in Thailand’s Securities Brokerage Services
3.6 Key issues to be investigated for this research
Table 4: Characteristics of Thai securities brokerage firms
3.7 Summary
Research Methodology
4.1 Introduction
4.2 Research Methodology
Figure 5: The philosophical approach underlying the research methodology
4.2.1 Philosophical Perspective
4.3 Research Approach
Table 5: RM Studies which Adopted an Inductive Approach
4.4 The Study’s Research Plan
4.5 The Pilot Study Research Plan
Figure 7: Outline of the Pilot Studies’ Research Plan
4.6 Key Findings of Pilot Studies
4.7 Research Contributions to the Main Study
4.8 The Main Study Research Plan
Figure 8: Outline of the Main Study’s Data Collection and Analysis
4.9 Validity and Reliability of the Research
4.10 Research Limitations
4.11 Ethical Considerations
4.12 Summary
5.1 Introduction
5.2 Findings from Securities Brokerage Firms
5.2.1 Local Securities Brokerages
5.2.2 International Securities Brokerages
5.3.1 Institutional Customers (investors)
5.3.2 Retail Customers (investors)
5.4 Summary
6.1 Introduction
6.2 Contextual background of RM in securities brokerage firms in
6.3 RM practices in Thai securities brokerage firms
6.4 Factors impacting customer loyalty in securities brokerages
6.5 RM and its’ Impact on Customer Loyalty to Thai Securities
6.6 RM’s Contributions to the Thai Stock Market Environment
6.7 Summary
7.1 Introduction
7.2 Research Conclusion
7.3 Examination of Research Objectives
7.3.1 Examination of the First Research Objective
Figure 9: RM Practices in Thai securities brokerage industry
Figure 10: RM practices for short-term individual customers
Figure 11: RM practices for institutional and long-term individual customers
Figure 12: RM practices for international brokerage firms
7.3.2 Examination of the Second Research Objective
Figure 13: Most influential factors for ‘local securities brokerages’
Figure 14: Most influential factors for ‘international securities brokerages’
Figure 15: Most influential factors for ‘institutional customers’
Figure 16: Most influential factors for ‘retail customers’
7.3.3 Examination of the Third Research Objective
Figure 17: RM Practice and its impact on customer loyalty
7.3.4 Examination of the Fourth Research Objective
Figure 18: The summary of key research findings
7.4 Research Limitations
7.5 Recommendations for Further Research
7.6 Research Contributions
7.6.1 Theoretical Contributions
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Published by ferrene

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Published by: ferrene on Jan 24, 2011
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03/12/2013

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