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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
UPDATED
Bain/IAB Digital Pricing Research
August 2008
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Bain_IABDigital Pricing Study FINAL EXTERNAL 08-08-08This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.LAN
Disclaimer
The Digital Pricing researchconducted by Bain & Company incoordination with the Interactive Advertising Bureau (IAB) is abenchmarkingstudy.Benchmarking studies are not intended to provide projectableresults. Please view results asdirectional only.
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Bain_IABDigital Pricing Study FINAL EXTERNAL 08-08-08This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.LAN
Agenda
•Introduction and executive summary•Key insights and analysis•Lessons learned and potential path forward
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