Copyright 2011 – Bruce Madole, CMCSR&ED Champions
Accelerating change with SR&ED Champions
Incremental and gradual change always seems like the slowest way to effectchange in a large company – until you’ve tried all the other ways. However, training andrecruiting SR&ED Champions for key points in your organization is one approach that promises to accelerate effective change.What do I mean by the phrase “SR&ED Champion”? I mean a person who:
is both knowledgeable about and experienced with the program criteria andclaims process,
has embraced the strategic importance of the program, as it relates to their own technical or operational domain, and
is able and willing to engage, persuade, and lead others toward the sameconclusions.How do you persuade an organization that, done properly, SR&ED is well worththe effort, if the organization is unfamiliar with (or effectively uncommitted to) theSR&ED program? Any organization can undermine an unfamiliar program by the simpleexpedient of doing a half-hearted job of its initial attempts to introduce it. Doingsomething badly is often the proxy for refusing to do it at all. Every new idea or thing isin a fight to the death with the old ways of working. It is infinitely easier to build a newSR&ED process into a small and growing company than it is to introduce the samechanges to a large firm.
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