Spider Platform Presentationv 3

Introducing AMD “Spider” Platform
Media Presentation
November 19, 2007
Confidential
Agenda
• Holiday 2007
• Presenting AMD Platform, codenamed

“Spider”
• Spider Segments
‒ ATI Radeon™ HD 3800 Series
‒ AMD Phenom™ Processors
‒ AMD 7-Series Chipsets
2 AMD Spider Platform Overview Confidential

What’s Hot for Holiday 2007?
Adults’ Most Wanted

Item: Computer
(Teens’
(Teens’ 4th Most-
Most-Wanted Item)
Adults’ 2nd-Most Teens’ 3rd-Most

Wanted Item: Wanted Item: Gaming
HDTV (Adults Rank Gaming
1st for their Teens)
HDTV purchases drive HD content demand;

AMD “Spider” platforms can deliver the best
of HD content and HD gaming
Source: CEA Industry Forum 14th Annual Holiday Sales & Forecast

The Performance PC Dynamic Today
Performance PC bifurcation
• HTPC/Media Center: emphasis on form factor,
decibels, video
• Gaming: emphasis on high-performance
and graphics, configurability
HDTVs drive other consumer purchases

• The inevitable thirst for more HD
experiences follows…
• HD STB/DVR, HD gaming, HD-DVD/Blu-Ray,
HD-capable HTPCs
Today’s Enthusiast Dilemma

• What is the best path to DX10 next-generation gaming experiences?
• Weighing longevity and scalability of enthusiast platform purchases
(cost vs. incremental performance gained vs. lifespan of enthusiast product)
• Best of both worlds: HD HTPC form factors with uncompromising gaming
• Gaming Nirvana: Big-Screen HDTV/DX10.1 Gaming with THX Surround Sound
NVIDIA: partial view of solutions and one-dimensional (gaming)
Intel: partial view of solutions, missed the boat on HD graphics

AMD Spider:
The Ultimate HD Performance Platform
New
ATI Radeon™
HD Graphics
Quad Graphics Ready
DirectX® 10.1 & UVD
AMD Phenom™ AMD 790 Chipset
PCI Express® 2.0
Processors Technology
Performance-
True Quad-Core Design per-Watt 42 PCI Express® 2.0 Lanes
Shared L3 Cache Multi-Monitor ATI CrossFireX™
Cool’n’Quiet™ 2.0 Technology Energy Efficient
HyperTransport™ 3.0 Technology AMD OverDrive™
HD Performance - Scalability – Energy Efficient
UNDER EMBARGO UNTIL 12:01 a.m., Nov. 19, 2007

*AMD warranty does not cover damages caused by overclocking.
AMD Spider Customers
Media Enthusiasts
PC Gamers PC Enthusiasts
& Content Creators
…who desire …who crave the …who seek
exceptional gaming Ultimate Visual energy-efficient,
platforms at Experience™ scalable and
exceptional prices customizable
platforms

Spider Platform Development
Unifying design principles
Scalable Platform Performance
Platform upgradeability and customization for

scalable enthusiast performance
HD Technology Leadership
Leading-edge performance and bandwidth to

deliver next-generation HD experiences today
and tomorrow
Energy-Efficient Design
Industry-leading platform performance-per-

watt for flexibility and headroom

AMD Spider Customer-Centric Innovation
AMD Platform Innovation Firsts

•ATI CrossFire™: 1X/2X/3X/4X configurations
•AMD OverDrive™ for performance tuning
•Scales from HTPC/HD gaming rigs to 4x ATI CrossFireX™
•Only platform with all major next-generation industry
standard technologies (PCIe® Gen 2.0 and DX® 10.1)
•True quad-core processing; AM2+ socket compatible with
future 65/45nm AMD Phenom™ processors and performance
gains
•First ≤65nm enthusiast platform; CPU, GPU, chipset for
significant performance-per-watt
•Enables unprecedented performance-per-decibel

AMD Spider Segment Overview:
ATI Radeon™ HD 3800 Series

AMD Spider Platform Innovation Firsts
DirectX® 10.1 & PCIe® Generation 2.0

HD video and display leadership
Energy Efficient Design
Power-efficient 55nm design

ATI PowerPlay™ Technology
55nm
10
Enhanced Multi-GPU support with ATI CrossFireX™
ATI OverDrive™ for Multi-GPU*

ATI Radeon™ HD Product Line
Summer Winter
ATI Radeon™
Mainstream Performance Enthusiast
HD 2900 XT
ATI Radeon™
HD 3870 X2
ATI Radeon™
HD 3800 Series
ATI Radeon™ HD 2600 XT

DirectX® 10.1
Enthusiast
ATI Radeon™ HD 2600Gaming
PRO
at a Performance price!
ATI Radeon™ HD 2400 XT
Value
ATI Radeon™ HD 2400 PRO

Introducing ATI Radeon™ HD 3800 Series
SDR?
XT PE
• Significant new ?
technologies and features
LE?
– DirectX® 10.1, PCIe® 2.0, 55nm XT?
– ATI CrossFireX™,
XTX? ATI PowerPlay™, UVD GTO?
GT?
• New model number taxonomy
SE? denotes
end-user value proposition
MX?
MAX?
• Two variants:Ultra?
3870 and 3850 CE?
SD?
ATI Radeon HD 3870

GTX?
GS?
Nitro?
PRO?
DDR?
XL?
Generation Family
Turbo? Variant
VE?
MAXX
Higher number indicates higher GPU engine performance
GTS? GX?
?
Currently xx50 equivalent to PRO, xx70 equivalent to XT

Leading GPU Architecture
DirectX® 10.1 Unified Shader

Core
• Superset of
ATI Radeon™ HD 2900 features
• 320 Stream Processing Units
• 16 Texture Units
• 16 Render Back-Ends
• Programmable Tessellator Unit
Optimized Memory Controller

• Efficient use of bandwidth
• 256-bit Memory Interface with
512-bit Ring Bus
• Equivalent performance per
clock to ATI Radeon HD 2900

ATI Radeon™ HD 3870:
Enthusiast Performance at a Great Price
160%
1600x1200 3870
2900 XT
150%
8800 GTS 640MB
140%
130%
120%
110%
100%
90%
80%
70%
60%
UT3 Demo
FEAR
Far Cry
Quake4
Company of
Company of
Commander
ETQW Demo
World In
Prey
Call of Juarez
Conflict
Supreme
Heroes
Heroes
4xAA 4xAA 8x 4xAA 8x 4xAA 8x 16x AF, DX9 8x AF, DX9 4xAA 8x DX10 DX10 DX10
8xAF, OGL AF, OGL AF, OGL AF, DX9 DX9 AF, HDR
*AMD Athlon
*AMD6400+,
AthlonMSI
6400+,
K9A (RD580),
MSI K9A (RD580),
2GB RAM,2GB
Windows
RAM, Vista 64-bit

ATI Radeon™ HD 3850:
Awesome Performance for <$200 (MSRP)
260%
3850
1600x1200
2600 XT
240%
8600 GTS OC
220%
200%
180%
160%
140%
120%
100%
80%
60%
UT3 Demo
FEAR
Far Cry
Company of
Quake4
Company of
Commander
ETQW Demo
World In
Prey
Call of Juarez
Conflict
Supreme
Heroes
Heroes
4xAA 8x 4xAA 16x AF, 4xAA 8x 4xAA 8x DX9 8x AF, DX9 4xAA 8x DX10 DX10 DX10
AF, DX9 8xAF, OGL DX9 AF, OGL AF, OGL AF, HDR
*AMD Athlon
*AMD6400+,
AthlonMSI
6400+,
K9A (RD580),
MSI K9A (RD580),
2GB RAM,2GB
Windows
RAM, Vista 64-bit


The First DirectX® 10.1 GPU
New and improved

update to DirectX 10 ® ®
Feature DirectX 10 DirectX 10.1
Scheduled to ship with
Windows Vista SP1 (1H2008) Shader Model 4.0 4.1
Separate
Enhanced Features per-MRT
blend modes
No Yes
• Programmability Pixel
coverage No Yes
• Pipeline mask
precision Sample
Pattern No Yes
Selection
• HDR lighting Cube Map
No Yes
• Anti-aliasing Arrays
Min 4x MSAA
No Yes
Required
Image Quality Benefits
VS Inputs 16 32
• Real-time global
illumination Blending INT8,FP16/32 INT8/16,FP16/32
• Frees restrictions on AA Filtering FP16 FP32

support

DirectX® 10.1 Global Illumination
DX10.1 Benefits
• DX10.1 demo explaination
• How DX10.1 enables realistic global illumination

routines
• - Dave N
On
18 AMD Spider Platform Overview
Off
Confidential
Simulated Image
PCI Express® 2.0
PC Graphics Interconnect Evolution
Doubles the bus data rate

Quad GPU
Up to 16GB/sec on two x16 links & Quad
Core CPU
18000
16000
PCIe 2.0
14000 Dual GPU
Bandwidth (MB/sec)
& Dual
12000 Core CPU
10000
8000
Single GPU
& Single PCIe 1.1
6000 Core CPU
4000
Graphics
Bandwidth
2000
AGP 8x Usage
0
1999 2002 2004 2007

PCI Express® 2.0 Performance Benefit
ATI Radeon HD 3850 256MB PCI Express 2.0 Performance Difference
130% PCIe 1.1
PCIe 2.0
120%
110%
100%
90%
80%
Company of Heroes Company of Heroes Call of Juarez Call of Juarez Lost Planet first runs World In Conflict
16x12 4xAA 16x12, DX10 16x12, DX10 19x12, DX10 16x12, DX10 16x12, DX10

8xAF, DX9
• Modern titles have high frame buffer demands

• Game data (textures, vertex caches, etc.) spills to system RAM
• Higher PCI Express 2.0 bandwidth equates to higher performance in
these instances
*AMD Phenom @ 2.1 GHz, RD790, 2GB RAM, Windows Vista 64-bit

ATI Avivo HD Video Technology
• UVD implemented in ATI Radeon™ HD 3800 Series

• High quality HD video with low system noise and power
• Integrated cable-free HDMI with audio
• Integrated HDCP
• Perfect score on HD HQV
• Protected content playback on 2560x1600 panels
VLC
VLC iDCT
iDCT Pixel
Pixel Inloop
Inloop
Entropy
Entropy Frequency
Frequency Prediction
Prediction Deblocking
Deblocking
Decode
Decode Transform
Transform
VC-1 decoder
CAVLC
CAVLC // CABAC
CABAC Frequency
Frequency Pixel Inloop
Pixel Inloop
Entropy
Entropy Decode
Decode Transform
Transform Prediction
Prediction Deblocking
Deblocking
H.264 / AVC decoder
UVD

Providing Superior HD Playback Performance
35.0%
3870
30.0% 8600 GTS OC
% CPU Utilization (Lower is Better)
• VC-1 is the dominant HD 25.0%
codec 20.0%
• UVD offloads CPU for both 15.0%
H.264 and VC-1 10.0%
5.0%
0.0%
Deja vu King Kong
(Ch.10) (Ch.30)
VC‐1 VC‐1
VC-1 H.264
87% 10%
26% 30%
Codecs used in HD titles
Source: http://www.highdefdigest.com
Some recent VC-1 releases


Industry’s First 55nm GPU
1
HD 2900 XT
HD 2900 XT
0.75
ATI Radeon™ HD 2900 0.5

ATI
ATI Radeon™
Radeon™ HD
HD 3800
3800
80nm 55nm
55nm
408 sq.mm 192
192 sq.mm
sq.mm
3870
HD 3870
3870
HD 3870
700M transistors 666M
666M transistors
transistors 0.25
HD
HD
0
Peak Power Leakage Power
Smaller Die Size More Energy Efficient

Over 2x the transistor density Less than half the power draw
2900 XT
3DMark06
3870
Default Settings
3850
0% 20% 40% 60% 80% 100%
Full Performance - Less Power

*AMD Athlon 6400+, RD790, 2GB RAM, Windows Vista 64-bit

Performance on Demand
Introducing ATI PowerPlay™ for the Desktop
200
Average Board Power Draw (W)
150
100
50
0
Intens ive Gaming Light Ga ming General Us e
2900 XT 200 200 68
3870 106 51 34
3850 98 39 26
• ATI Radeon™ HD 3800 power draw halved from ATI Radeon HD 2900 XT levels
• Automatic power state adjustment based on GPU activity
• Light gaming mode offers big power savings at medium GPU utilization levels

Breakthrough Processing Efficiency
GigaFLOPS per Watt
ATI Radeon™
GigaFLOPS per $
Processing Efficiency HD 3870
5.00
4.00 ATI Radeon X1800 XT
2x
3.00
ATI Radeon X1900 XTX ATI Radeon X1950 PRO ATI Radeon HD 2900 XT
2.00
2x
1.00
0.00
Oct‐05 Jan‐06 Apr‐06 Jul‐06 Oct‐06 Jan‐07 Apr‐07 Jul‐07 Oct‐07 Jan‐08


Introducing ATI CrossFireX™
Industry’s First Quad DirectX® 10.1 GPUs
Quad Scalability for

Performance Leadership
Overclockability*
on Multi-GPU
New Display modes, up

to 8 monitors supported
Performance Scalability Compatibility

*AMD’s warranty does not cover damages caused by overclocking
ATI CrossFireX™ with ATI OverDrive™
Push the Envelope with Multi-GPU Overclocking*
• ‘Unlock’ the GPU clocks through

ATI Catalyst™ software
• Temperature display and VPU
recover safety features
• Manually set engine and memory
clocks, or…
• …use the auto-configure utility
option for stable overclocking*

ATI CrossFireX™: Great Scaling
ATI Radeon HD 3870
ATI Radeon HD 3870 CrossFire
• With ATI Catalyst™ 7.10, “Compatible AFR” mode is the

default for both DirectX9 and DirectX10 applications
• Provides high scaling in the latest games

*AMD Athlon 6400+, MSI K9A (RD580), 2GB RAM, Windows Vista 64-bit

ATI Radeon™ HD 3800 Specifications

The Most Feature-Rich GPU
ATI Radeon™ ATI Radeon™ ATI Radeon™

HD 3870 HD 3850 HD 2900 XT
Transistors 666 million 666 million 700 million
Manufacturing Process 55nm 55nm 80nm
Stream Processors 320 320 320
Texture Units 16 16 16
Render Back-Ends 16 16 16
Core Clock Speed 775+ MHz 670 MHz 740 MHz
Memory Clock Speed 2.25 GHz 1.66 GHz 1.65 GHz
Math Processing Rate
497+ GigaFLOPS 428 GigaFLOPS 475 GigaFLOPS
(Multiply-Add)
PCI Express 2.0 PCI Express 2.0
System Bus Support PCI Express x16
x16 x16
DirectX Support 10.1 10.1 10
Tessellation Unit Yes Yes Yes
UVD Yes Yes No
ATI PowerPlay Yes Yes No

Leading Price Performance
ATI Radeon™ ATI Radeon™
HD 3870 HD 3850
ATI Radeon
Memory Interface 256-bit
HD 3870
1.2 GHz 900 MHz
Memory Type
GDDR4 GDDR3
Frame Buffer 512MB 256MB
Form Factor Dual slot Single slot
Power Connector 6-pin PCIe 6-pin PCIe
Peak Board Power ~105W ~95W

ATI Radeon Acoustics 34 dBA 31 dBA
HD 3850
2x Dual-link DVI with HDCP
Display Interfaces (HDMI+Audio with adapter)
+ HDTV Out
ATI PowerPlay Yes
Dual interconnects
ATI CrossFireX
(2, 3, or 4 boards)
Availability November 15
* Not all features may be implemented by third party manufacturers.
HDMI and HDCP are integrated into the processor itself; availability in
consumer products is determined by the specific solution provider (board
partner or PC manufacturer)

HD Gaming HD Video Efficiency

Next-Gen HD Beyond 1080p Break-Through Efficiency
Performance & Quality
• DirectX® 10.1 • UVD @ full 1080p • First 55nm GPU

• PCI Express® 2.0 • Upscale to 2560x1600 • Performance per Watt
• ATI CrossFireX™ • HDMI & HD Audio • Performance per $
DirectX® 10.1 Enthusiast Gaming at

a Performance price!

AMD Phenom™ Processor

AMD Phenom™ Processors
True quad-core design

Shared L3 cache
HyperTransport™ technology 3.0

DDR2-1066 support*
65nm process technology

Cool’n’Quiet™ technology 2.0
* Pending JEDEC approval and release of DDR2-1066 specification.

AMD Platform Innovation Progression
2005
90nm
K8 Rev E Processor – World’s First x86 True Dual Core
K8 Rev F – AM2 (DDR2) and AMD Virtualization™

2006 Technology
4Q06
65nm
K8 Rev G Processor – Energy Efficient + Performance
4Q07 AMD Phenom™ Processor - The First x86 True Quad Core
2008
45nm
Stars 45 Processor – Smaller and More Powerful
2009 Fusion Processor – Entirely New Core + On-Die GPU

Five Points of New Stars Core Design
The First
True Quad-Core
Integrated DDR2 Dual
Desktop Processor
Channel Memory Controller
•DDR2-1066 Support*
HyperTransport™ 3.0
Cool’n’Quiet™ 2.0
Technology
Shared L3 Cache

AMD Phenom™ Processor Models
AMD Phenom Processors available beginning November 19th
Model Frequency TDP Total L3 Cache Bi-directional
Dedicated HyperTransport™
L2 Cache speed
AMD Phenom 9600 2.3GHz 95W 2MB 2MB 3600Mhz
AMD Phenom 9500 2.2GHz 95W 2MB 2MB 3600Mhz
About AMD Processor Series and Model Numbers

BRAND / MODEL SERIES
AMD Phenom™
AMD Phenom™ 9500
9500
AMD Phenom™ FX-80 Series (FX Enthusiast family)
Brand
Brand
AMD Phenom™
AMD Phenom™Processors
Processors AMD Phenom™ 9000 Series (Quad-core family)
AMDAthlon™
AMD Athlon™ Processors
Processors
AMD Sempron™ Processors
AMD Sempron™ Processors AMD Phenom 8000 Series (Triple-core family)
AMD
AMDAthlon™
AMD Athlon™6000
Athlon™ x000Series
6000 Series(Dual-core
Series (Dual-corefamily)
family)
Series
(Dual-core family)
Series
Indicates major
Indicates major benefit
benefit steps
steps AMD Athlon 1000 Series (Single-core)
Increaseswith
Increases with feature
feature
enhancementswithin
enhancements within aa family
family
AMD Sempron™ LE-1300 (Single-core)


“Phenomenal Speed” Enhancements 32% projected
performance increase
Next-Generation HyperTransport™ 3.0 with
bandwidth for High Definition 1080P video playback
in AMD benchmark
and ultra-high resolution gaming testing of 2.4 GHz
quad-core vs. dual-
Three levels of Cache, including new Shared core AMD processors
L3 Cache, for faster data sharing, enhancing
multi-tasking and multi-threaded performance
128-bit floating point units for faster performance

on computationally intense security, entertainment,
gaming, modeling and simulation applications
Improved Branch Prediction for faster performance

in Visual Basic, C++ and Java applications
Industry-Leading Memory Performance with a

128-bit dual-channel integrated memory controller
supporting up to DDR2 1066*
True Quad-Core Design with all cores, memory

controller, and separate I/O interface communicating
through a high performance crossbar switch

Only AMD Phenom™ Processors Deliver…
Integrated Memory Controller Shared Third Level Cache
Leading Edge Technology
x86 Design Leadership
Only AMD processors feature an integrated
memory controller Additional capacity of shared L3 cache
allows cores to rapidly share information
An integrated memory controller reduces latency without DRAM access for superior cache
for processor cores to access instructions and performance
cache in system memory
Dual Channel
Memory Controller Benefit: Reduced
access latency and
With dual channel DDR2 support…
and planned DDR3 support in 45nm variants increased memory
throughput improves
Can optimize memory performance
with matched or mismatched DIMMs performance
Physical address space increased
to 48 bits supports up to 256 TB memory
Benefit: More throughput and

lower latency memory access
for the processor, reducing
bottlenecks found in other
processors with a frontside bus


Only AMD Processors Directly Connect
to Memory and I/O
HyperTransport™ 3.0 I/O Link: Attacking the FSB Bottleneck
y HyperTransport™ 1.0 broke new ground in
providing state of the art I/O bandwidth for PCs
y Now, AMD introduces HyperTransport 3.0 with
I/O bandwidth up to 16 GB/s
– HT 3.0 raw bandwidth Æ up to 20.8 GB/s
– HT 1.0 Æ 1.6 GT/s and HT 2.0 Æ 2.0 GHz
– HT 1.0 and 2.0 raw bandwidth Æ 6.4 and 8.0 GB/s
AMD Phenom™ processors transfer at 3.6 GHz

– HT 3.0 raw bandwidth Æ up to 14.4 – 16.0 GB/s
AMD Phenom processors are backwards-compatible Discrete or

– Operating at HT 1.0 and HT 2.0 transfer rates Integrated
Northbridge
Benefit: Increased I/O bandwidth for smooth hi-def
decode on UMA platforms and better 3D graphics Southbridge
performance on PCs using CrossFire™ graphics cards

Flexibility Eases Infrastructure Transition
“Stars”
“Cities” “Stars”
1H 2009
(Rev F/G) 65 - 45nm
AM3 Pkg.
AM2 Pkg. AM2+ Pkg.
DDR2
DDR2 DDR2
DDR3
Packages
Platforms
Platform
AM2 AM2+ AM3
Characteristics
HyperTransport™ HT 1.0 and HT 2.0 HT 3.0 HT 3.0
Memory DDR2 400-800 DDR2 400-1066* DDR3 1333

Processor Power Planes Single Dual Dual
VIDs Parallel Parallel / Serial Serial
Thermal Monitor Diode Diode Thermal Sense Interface (TSI)
Flash BIOS 4 M-bit May need 8 M-bit ** May need 8 M-bit
Max Power Delivery 95A Core & Northbridge 110A Core / 20A Northbridge 110A Core / 20A Northbridge
** Full support for both AM2 and AM2+ processor families requires an additional 30k BIOS code

Flexibility Eases Infrastructure Transition
AM2 AMD Athlon™ X2

5000+
AMD Athlon X2
6400+
AM2+
AMD Phenom
9500
AM3
45nm
Deneb


Cool‘n’Quiet™ 2.0 Technology
• Independent Dynamic Core Technology

y Fully independent frequency control per processor core can reduce
processor energy consumption by adjusting power usage according to
core utilization
• Dual Dynamic Power Management™
y Split power plane design which allows independent voltage planes for
processor and memory controller for greater control over performance
based on system demands
• AMD CoolCore™ Technology
y Helps users get more efficient performance by dynamically activating
or turning off parts of the processor.
• AMD Wideband Frequency Control
y Simplified performance state transitions can reduce power
consumption, latency and software overhead of performance states
changes.
• Multi-Point Thermal Control
y Processor protection featuring multiple sensors across processor silicon
designed to automatically reduce speed and heat when temperature
exceeds pre-defined limits
Enhanced power optimization technology

enables cooler and quieter platform designs

Competitive Feature Analysis
AMD Phenom™
Features Competition
Processor
Desktop x86 True Quad Core Yes No (MCM)
No (and memory
Integrated Memory Controller Yes controller uses
extra power)
Shared L3 Cache Yes No (Shared L2)
Independent I/O Bus HyperTransport™ 3.0 No (Shared FSB)
Crossbar Switch Linking All Cores Yes No (FSB)

AMD 7-Series Chipsets

AMD Chipset Progression
TODAY
RS690 7-Series RS780 RS780M

PUMA
FEB 07 NOV 19 FEB 08 MAY 08
1st New AMD 1st AMD Discrete 1st DX10 / UVD 1st DX10 / UVD
Product Launch Chipset Chipset Notebook Chipset
Projected Projected

AMD 7-Series
Enhanced multi-GPU support

AMD OverDrive™ technology*

PCI Express® 2.0
65nm process technology

Over 2x the power efficiency over previous
generation
AMD 7-Series Platform Overview
Designed for PC Enthusiasts, High Performance

Gamers and Professional Overclockers
Quad Graphics on a single motherboard

Extreme Overclocking*
Designed for Gamers and HD Enthusiasts
Dual Graphics (CrossFire™ Support)

System Monitoring and Control Options
Upgradeability
Designed for Mainstream PC Enthusiasts

Graphics Support
Entry Level HT3 PCIe®-Gen.2

790FX Architecture
The Heart of the AMD Spider Platform
HyperTransport™
technology 3.0
x1
x16 Gen 2
x1
x1
x1 x6 Gen 2
x1
x1
x16 Gen 2


Platform Scalability: ATI CrossFireX™
Redefining the Enthusiast PC
New Triple and

Quad Configs
New Extended
Monitor and New Single,
Profile Features Internal
Connector
New PCIe™
Gen 2
Integration
Enabling Next-Generation Technologies

Scalable Performance
Octalview Gaming
Multi-Monitor Gaming
OR
4
3.5
2.5
1.5
0.5
Ultimate DirectX®10 0
x2 x3 x4
Performance ATI Radeon Graphics Cards
Enabling a Better Gaming Experience

AMD OverDrive™
Multiple Modes: Personalized Performance
Novice
Novice Mode
Mode
Easy interface to
adjust system
performance
Advanced
Advanced Mode
Mode
Full control over

performance settings
For expert users
Auto
Auto Clock
Clock
Automated
performance tuning
Flexibility for Different Users

AMD OverDrive™
Performance Tuning: Unprecedented Control
Memory Tuning
Voltage Tuning
To Increase Clock Speeds
CPU and
Chipset Tuning
Customize Your System Settings

AMD OverDrive™
Comprehensive System Monitoring
CPU Monitor
Monitors All Four
Cores
GPU Monitor
Monitors the core
And memory
frequency.
Board Monitor
Monitors Bus
Speed, PCIe
Speed, SB Speed
and Memory
Frequency
View Your System Settings

AMD OverDrive™: Summary
AMD
OverDrive nTune Intel
Tier 1 Motherboard Support* 3 2 2
Advanced Clock Adjustments 2 2
3 Partial Partial
2 2
Advanced Memory Tweaking
3 Partial Partial
Advanced Voltage Control 2

3 Partial 2
Automatic Overclocking 3
3 Can de-accelerate 2
Integrated Benchmark 3 2 2
Advanced Stability Test 3 2 2
* Supported on all boards that use ASM Bios Plugin

Performance: Auto Xpress
Qualified Performance Settings for AMD on AMD
Reads settings from Enthusiast DIMMs
Boosts ATI Radeon™ Graphic Card

Performance
Tuned for AMD Phenom™ Processors
AMD Platform Differentiation

First 65nm Chipset*
Exceptional Efficiency
Chipsets should not take power from

components that perform
7-Series designed at 65nm
• Minimize power requirements
10-12W chipset TDP

• More power for CPU and GPUs
Intel X38 >26 W
add to CPU or GPU for

790FX ~10 W
platform gain
0 5 10 15 20 25 30 Watts (TDP)
Maximize Your System Potential

* First AMD 65nm Chipset as of Nov 5, 2007
Performance
HyperTransport™ 3.0 and PCIe® Gen 2.0
Graphics and CPU Cores and PCIe HyperTransport 3.0 enables
bandwidth match band-width have doubled max platform performance
HyperTransport™ 1.0 HyperTransport™ 1.0 HyperTransport™ 3.0
PCIe Gen2
PCIe Gen1 PCIe Gen2
Call of Juarez
ATI Radeon™ HD 3850 @1920x1200
= 1x +10% +20%
Great match between AMD Phenom, ATI Radeon HD 3800, and AMD
7-Series chipset

AMD’s Advantage – at a Glance…
Other
Quad PCIe® Gen 2 Graphics 3 2

Full Platform Control 3 2
10-12W Chipset 3 2
New Technologies at all Price Points 3 2

Smarter Choice in Every Segment
Leadership in every segment
AMD’s
Other Advantage
MSRP MSRP
Quad Graphics
150-2 >275
Enthusiast 50 Full Control
Energy Efficiency
790FX X38
PCIe® Gen 2.0

Performance 99-15 >150 Full Control
0 P35 Energy Efficiency
790X 975X
PCIe Gen 2.0

Mainstream +
70-10
0 >100 Full Control
Energy Efficiency
770 P35
Average Estimated Selling Price for AMD

Average Intel price on Newegg.com as of Oct 12, 2007

Motherboards with AMD 7-Series Chipsets
ASUS Gigabyte Gigabyte MSI Foxconn

M3A32-MVP Deluxe/WiFi-AP GA-MA790FX-DQ6 GA-MA790FX-DS5 K9A2 Platinum A79A-S
(MS7376)
ASUS DFI ECS Jetway Sapphire

M3A32-MVP Deluxe 790FX-M2R A790M-A HA04 PC-AM2RD790
ASUS Gigabyte
M3A-MVP GA-MA790X-DS4 MSI Jetway
K9A3 CF HA03
Sapphire J&W (MS-7388) SYAM780D
PC-AM2RD780 JWRD780M2R2
ASUS Asrock Gigabyte MSI ECS

M3A HT3XFire-eSATA2 GA-MA770-S3 K9A3 Neo A770M-A
(MS-7388)
Jetway Biostar Uabit J&W Sapphire

M2A780X A78XA-A2T AX78 JWRS780M2R2 PI-AM2RX780
The motherboards are NOT launched yet. There may be changes until product launch
Final motherboard list will be available on www.amd.com/motherboard after AMD 7-series Chipset launch

The AMD Spider Platform Advantage
AMD Phenom ATI Radeon HD AMD 790 Chipset

Processors Graphics Technology
AMD Competitive
Spider Platform
True Quad-Core Processors

with shared L3 cache 3 2
for up to 16GB/s of system bandwidth 3 2
First DirectX® 10.1 graphics support 3 2
Scalable PCI Express® 2.0
and ATI CrossFireX™ for more than 2 graphics boards 3 2
HD-DVD and Blu-ray
at native resolution with UVD and HDCP 3 2
AMD OverDrive™ utility
Tools for Advanced performance tuning 3 2
Summary and Thank You!
AMD Spider Platforms:
• Scalability,
upgradeability and
configurable
• Enables quiet and
leading-edge
performance-per-watt
• Delivers the best of HD
experiences
• Represents a new level
of AMD commitment to
enthusiasts

Legal
The information presented in this document is for information purposes only. The information contained herein is subject to
change and may be rendered inaccurate for many reasons, including, but not limited to product and roadmap changes,
component and motherboard version changes, new model and/or product releases, product differences between differing
manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or
otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes
from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.
AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO
RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.
***WARNING*** AMD and ATI processors are intended to be operated only within their associated specifications and factory
settings. Operating your AMD or ATI processor outside of specification or in excess of factory settings, including but not limited to
overclocking, may damage your processor and/or lead to other problems, including but not limited to, damage to your system components
(including your motherboard and components thereon (e.g. memory)), system instabilities (e.g. data loss and corrupted images), shortened
processor, system component and/or system life and in extreme cases, total system failure. AMD does not provide support or service for
issues or damages related to use of an AMD or ATI processor outside of processor specifications or in excess of factory settings. You may
also not receive support or service from your system manufacturer. DAMAGES CAUSED BY USE OF YOUR AMD OR ATI PROCESSOR
OUTSIDE OF SPECIFICATION OR IN EXCESS OF FACTORY SETTINGS ARE NOT COVERED UNDER YOUR AMD PRODUCT WARRANTY AND MAY
NOT BE COVERED BY YOUR SYSTEM MANUFACTURER’S WARRANTY.
ATTRIBUTION
(C) 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD Phenom, AMD Athlon, AMD Sempron and
combinations thereof and Cool'n'Quiet, AMD Virtualization, AMD OverDrive, ATI Radeon, ATI CrossFireX, CrossFire, PowerPlay
and ATI Avivo are trademarks of Advanced Micro Devices, Inc. HyperTransport is a trademark of the HyperTransport
Technology Consortium. Windows Vista is a registered trademark of Microsoft Corporation. PCI Express and PCIe are
registered trademarks of PCI-SIG. 3DMark is a registered trademark of Futuremark Corporation. SYSmark is a registered
trademark of Business Applications Performance Corporation.

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Introducing AMD “Spider” Platform

November 19, 2007

• Presenting AMD Platform, codenamed

2 AMD Spider Platform Overview Confidential

Adults’ Most Wanted

Adults’ 2nd-Most Teens’ 3rd-Most

HDTV purchases drive HD content demand;

3 AMD Spider Platform Overview Confidential

HDTVs drive other consumer purchases

Today’s Enthusiast Dilemma

NVIDIA: partial view of solutions and one-dimensional (gaming)

Intel: partial view of solutions, missed the boat on HD graphics

4 AMD Spider Platform Overview Confidential

HD Performance - Scalability – Energy Efficient

UNDER EMBARGO UNTIL 12:01 a.m., Nov. 19, 2007

6 AMD Spider Platform Overview Confidential

Scalable Platform Performance

Platform upgradeability and customization for

Leading-edge performance and bandwidth to

Industry-leading platform performance-per-

7 AMD Spider Platform Overview Confidential

Scalable Platform Performance

8 AMD Spider Platform Overview Confidential

UNDER EMBARGO UNTIL 12:01 a.m., Nov. 15, 2007

9 AMD Spider Platform Overview Confidential

DirectX® 10.1 & PCIe® Generation 2.0

Energy Efficient Design

Power-efficient 55nm design

10 AMD Spider Platform Overview Confidential

ATI Radeon™ HD 2600 XT

ATI Radeon™ HD 2400 PRO

11 AMD Spider Platform Overview Confidential

ATI Radeon HD 3870

12 AMD Spider Platform Overview Confidential

DirectX® 10.1 Unified Shader

Optimized Memory Controller

13 AMD Spider Platform Overview Confidential

14 AMD Spider Platform Overview Confidential

15 AMD Spider Platform Overview Confidential

UNDER EMBARGO UNTIL 12:01 a.m., Nov. 15, 2007

16 AMD Spider Platform Overview Confidential

New and improved

• Frees restrictions on AA Filtering FP16 FP32

17 AMD Spider Platform Overview Confidential

• DX10.1 demo explaination

• How DX10.1 enables realistic global illumination

Doubles the bus data rate

1999 2002 2004 2007

16x12 4xAA 16x12, DX10 16x12, DX10 19x12, DX10 16x12, DX10 16x12, DX10

• Modern titles have high frame buffer demands

20 AMD Spider Platform Overview Confidential

• UVD implemented in ATI Radeon™ HD 3800 Series

H.264 / AVC decoder

21 AMD Spider Platform Overview Confidential

• UVD offloads CPU for both 15.0%

H.264 and VC-1 10.0%

22 AMD Spider Platform Overview Confidential

23 AMD Spider Platform Overview Confidential

ATI Radeon™ HD 2900 0.5

Smaller Die Size More Energy Efficient

0% 20% 40% 60% 80% 100%

Full Performance - Less Power