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Table Of Contents

Step 1: Plan Your Web Presence
Defining your Customers and Mission
Choosing and Buying your Domain Name
Text, Images and other Graphic Elements
Step 2: Choose DIY or Go with a Pro
DIY Web Site Packages
Choosing a Web Design Professional
SEO and Red Flags
Step 3: Select the Tools for Making Your Home on the Web
Web Hosting
FTP: File Transfer Protocol
Merchant Accounts
Managing your Web Images
Step 4: Make Key Design Decisions
General Design Principles
Getting Around on Your Web Site
‘Seniors’ and Special Needs
What is Hypertext Markup Language?
How Does It Work?
Understanding HTML Tools
Step 6: Identify the Best Software for Words & Images
WYSIWYG vs. HTML Software
Best Values
Some Tips on ‘Deals’ to Avoid
Top-of-the-Line Design Software
For More Information
Step 7: Take Control Over the Look, Feel and Function
Storefront Software Packages
Shopping Cart 101
Amazon.com: The Gold Standard
When to Hire a Pro
Step 8: Optimize Your Site for Search Engines
What is SEO?
How SEO Works
How Search Engines Rank Web Sites
Who and What to Avoid
SEO Maintenance
Step 9: Put All the Parts Together
Testing Your Site
Staff and Customer Site Reviews
Testing on Different Platforms and Browsers
Tracking Bugs, Confirming Fixes and Testing Links (Again)
Step 10: Take your Web site Live!
Register with Search Engines
Buy Ads for Better Placement
Sign Up with "What’s New" Directories
Launch a PR Campaign
Start a Blog
Step 11: Constantly Tend to Your Web Site
Keep Things Secure
Manage Existing Content
Tend Your Analytics and SEO
Add New Content and Links
Constantly Promote Your Web Site
Reconsider Ads
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Published by Rohan Kapoor

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Published by: Rohan Kapoor on Jan 25, 2011
Copyright:Attribution Non-commercial


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