Consumer preference towards Cadbury
History of chocolate:
The origin of chocolate can be traced back to the ancient Maya and Aztec civilizations in CentralAmerica, who first enjoyed “chocolati” a much-prized spicy drink made from roasted cocoa beans.Throughout its history, whether as cocoa or drinking chocolate beverage or confectionary treat,chocolate has been a much sought after food..
Chocolate across Europe
An Italian traveler, Francesco carletti, was the first to break the Spanish monopoly. He hadvisited Central America and seen how the Indians prepared the cocoa beans and how they madethe drink, and by 1606 chocolate was well established in Italy.
First chocolate for eating
Up until this point all chocolate recipes were based on plain chocolate. It was an English doctor,sir Hans’s sloane, who- after traveling in south America- focused on cocoa and food values, bringing a milk chocolate recipe back to England.The original Cadbury milk chocolate was prepared to his recipe.
ARYA College Of Engineering & I.T. 3.