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elbrief

elbrief

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Published by Alex Penagos

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Published by: Alex Penagos on Jan 25, 2011
Copyright:Attribution Non-commercial

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01/25/2011

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Formatosyconceptos
 
 
BRIEF 
:Esundocumentoinformativobreve,conciso,completoydetalladodelproductooservicioquedaelclientealaagenciadepublicidad.
 
 
BRIEFING
:esunbriefmáscortooincompletoconundesarrollomenordelospasosdelbrief.Esmásinformal:puedeserunsimplellamadotelefónicodelclienteconciertosdatosdelproducto,porejemplo.
 
CONTRABRIEF 
:EslamodificacióndelBriefporpartedelaagenciaquenuevamentevuelvealclienteydeallíalaagencia.

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