So my name is Paul Adams and I work in the UX team at Google. I
m the user research leadfor social, and work on things like Buzz and YouTube. I spend a lot of my time doing researchwith people on how they use social media. I sit down with people, and have them map out theirsocial network for me, and we look at how they use tools like email, Facebook, Twitter, theirphone, and so on. One of the things we talk about is the differences between their socialnetwork online, and their social network ofﬂine. Today, I
m going to talk about some of thethings we
ve learned over the past few years, what it means for the future of the web, andsome tips for design.Before I get down into some detail about social networks, I want to start by telling you a storyfrom our research.