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Schawk Global Brand Help Desk: We Protect Your Standards

Schawk Global Brand Help Desk: We Protect Your Standards

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Published by BrandSquare
Our service is innovative and vital to one of the world’s biggest brands. Read more here.
Our service is innovative and vital to one of the world’s biggest brands. Read more here.

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Published by: BrandSquare on Jan 25, 2011
Copyright:Attribution Non-commercial


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weProtectyour standards.
GLoBaL Brand HeLP desK 
scHawK GLoBaL Brand HeLP desK:
ensurinG Brandstandards andBrand equity.
today, your brands face ereme challenges of agiliy andefciency o deliver compelling and consisen brandeperiences in ever-epanding geographical areas. In hismarkeplace, brand sandards are crucial – and alwaysunder sress. Brand managers are pressured, saffs arelean, and ousourced creaive work is increasingly common.
tHese reaLities maKe a GLoBaL Brand HeLP desK tHe riGHt soLution at tHe riGHt time.
this service – adminisered by a company haundersands how compelling and consisen brandeperiences happen – can analyze and approve largevolumes of branded maerials prior o release o ensureha your brand speaks clearly wherever i ouches aconsumer. Schawk delivers Brand Help Desk services ohe world’s larges consuling, echnology and ousourcingcompany, and we can ensure ha your brand is eecuedo he same high sandards – a home, on he go, a hesore and on he shelf.
we act as your Brand standards autHority.
We perform a vial go-o-marke funcion so you can focus on brand building. We immerseourselves in your brand, is sandards and values so we can deliver services ha include:
Acing as brand adherence epers o suppor you and your agencies worldwide
Global brand sandards raining for your agencies and key employees
Brand eecuion assisance around he world
Visual review and analysis of promoional media for adherence o your brand sandards(prin, web, banners/ash, social media, presenaion, ec.)
Analysis of brand elemens for adherence o brand sandards (visual ideniy, copyqualiy/one), ensuring consisency in brand sraegy and posiioning
Reviewing and approving adverising/promoional/markeing maerials agains brandsandards and making suggesions o beer align hem wih your brand
Creaing visual emplaes for high-volume deliverables ha mee brand sandards
From our unique posiion overseeing brandedmaerials across ouchpoins, we are ofenhe rs o idenify misalignmens, gapsand gray areas in overall brand presenaion.the benes of our services are:
Suppors a Brand Manager’s responsibiliyo ensure brand deliy
Proecs your brand’s equiy and heinvesmen in new producs or servicesbeing markeed under he brand
Heighens your brand’s visual impaco build brand afniy
nables your employees o “live” he brandand is promise
Helps agencies and employees epresshe brand properly he rs ime, ensuringspeed o marke
nsures a rapid, conrolled response oissues in he markeplace ha may impachow your brand is currenly epressed
ncourages scaling by size, volumeand by geography
Consolidaes and manages heapproval process

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