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cargovision-0308

cargovision-0308

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Published by franz
cargo klm air france magazine
cargo klm air france magazine

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Published by: franz on Aug 14, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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ASIA'S LATINGAMBITASIA'S LATINGAMBIT
QUARTERLY MAGAZINE AF-KL CARGO VOLUME 23ˆ-NR 32 ˆ 
MARCH 2008
Bonding in BremenBright IdeasInside an Enigma
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MARCH
08
Handling cargo today is a sophisticated business. Besides the burden of increasing security, there is theneed to accommodate a variety of products, each with a different level of service, and to meet the needs of customers, each with a high expectation of success. We spent the past 30 years developing bigger aircraft andwarehouses and improving cargo-handling productivity. Today, however, our profit margin comes not frommoving large volumes of freight, but from our ability to respect the individual handing requirements of each andevery customer. This means our success involves more than handling ordinary freight - anyone can do that. In addition, our busi-ness must look simple, even though the processes behind it are quite complicated. It may sound strange, butexecuting complex tasks in simple ways is the best route to efficient ground handling and, as we have learned,the quality of our ground handling outweighs productivity in terms of our bottom line. We can move all thegeneral cargo we receive, but we will only be entrusted with sophisticated logistics products and high-qualityshipments if we treat them with specialized care.How do we do that? Well, we use the best methods and technologies, of course, but we also need enthusiasticparticipaton from our people. We have 1,200 people in our handling facility G1XL and 800 people at Schiphol.It’s my responsibility to make sure they are happy and can work under safe and pleasant conditions. I could stayin my office all day, handling this task from my desk along with all my other duties, but I believe it is more impor-tant to go into the warehouse, meet people, and listen to what is on their minds. I firmly believe this is part of acompany’s responsibility to its staff, and it is certainly part of my daily routine. Being profitable requires listening,both to customers and to our own people.Corporate social responsibility is also the topic of an article about Philips, which is another company that strivesto incorporate this philosphy into its everyday business. We also spoke with Philippe Rochat, who is leading theeffort by the Air Transport Action Group to spread socially responsible behavior throughout our industry.Our writers in this issue also looked at the improving situation in two important regions, Latin America andRussia, to see whether or not they are ready to assume the mantel of The Next Big Thing among emergingairfreight markets. And they talked with a number of mid-sized forwarders from around the world, in order tolearn their strengths and weaknesses compared to their multinational counterparts.Our industry is in the midst of exciting change. We see in our own company not only the merger of Air France-KLM Cargo and the evolution of Skyteam Cargo, but also several new projects that will soon change our imageentirely. We hope this issue gives you a sense of the excitement we feel working in the airfreight business.Sincerely,
Daniel Desmaison
Manager Cargo Centre G1XL Air France Cargo-KLM Cargo
RESPONSIBILITY
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4
ASIA’S LATIN GAMBIT
 There’s a long way to go, but Latin America could become a substantial air cargo market for Asia, and viceversa. Michael Westlake reviews developments and prospects for the sub-continent and its partners.
14
BONDING IN BREMEN
 The mid-sized forwarder Röhlig Holding GmbH began collaborating with Air France-KLM Cargo in 2006.CEO Quentin Lacoste explains how the partnership is progressing and where it is headed.
16
BRIGHT IDEAS
Corporate social responsibility has become a mantra for any business that wants to look good for its clientele.But some firms have been embracing this concept for years. Philips, the Dutch electronics firm, is such achampion.
19
IN ONE VOICE
When AF-KL Cargo was formed, two distinct customer service groups were merged into a single organization.Cultural instructor Sandra Tagand is now teaching the combined staff how to speak with one voice.
 20
INSIDE AN ENIGMA
Russia’s airfreight market is gaining momentum as its economy expands beyond the role of natural resourcesupplier, to become a global manufacturing base supported by a large consumer population.
 24
THE RENAISSANCE MEN
Despite predictions that the rise of multinational logistics and forwarding groups would usher in the demise of smaller outfits, many are still flourishing thanks to specialization, flexibility, and dedication to personal service.
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NEWS & DATELINES
2
A WEEK IN THE LIFE OF PHILIPPE ROCHAT
2
COUNTRY FILE: ITALY
2
MARKET MONITOR
3
POSTSCRIPT
3
INFORMATION AND COLOPHON
COVER IMAGEWarehouse of automobile engine blocks
© Keith Dannemiller/Alamy
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Quentin Lacoste, page 14Bright Ideas, page 16Multinational logistics,page 24
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