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Table Of Contents

1. The Route from Concept to Company
1.1 Success factors
1.2 Stages of development
2. The Business Idea
2.1 Development of a business idea
2.2 Elements of a promising business idea
2.3 Protecting your business idea
2.4 Presenting to investors
3. The Business Plan
3.1 Advantages of a business plan
3.2 Characteristics of a successful business plan
3.3 The investor's point of view
3.4 Tips on preparing a professional business plan
4. Structure and Key Elements of a Business Plan
4.1 Executive summary
4.2 Product or service
4.4 Market and competition
4.5 Marketing and sales
4.6 Business system and organization
4.7 Implementation schedule
4.8 Opportunities and risks
4.9 Financial planning and financing
5. Case Study: "CityScape"
5.1 "CityScape": Idea and business concept
5.2 "CityScape": Business plan
5.2.1.- EXECUTIVE SUMMARY
5.2.2. - SERVICE IDEA
5.2.3. - MANAGEMENT TEAM
5.2.4. - MARKET AND COMPETITION
5.2.5. - COMPETITOR ANALYSIS
5.2.6. – CITY SCOPE'S COMPETITIVE ADVANTAGES
5.2.6. - MARKETING AND SALES
5.2.7. - BUSINESS SYSTEM AND ORGANIZATION
5.2.8. - IMPLEMENTATION SCHEDULE
5.2.9. - OPPORTUNITIES AND RISKS
5.2.10. - FINANCIAL PLANNING AND FINANCING
5.3.- Critique of elements of "CityScape" business plan*
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McKINSEY_GUIDE_to_business_plan

McKINSEY_GUIDE_to_business_plan

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Published by mihirsd

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Published by: mihirsd on Jan 26, 2011
Copyright:Attribution Non-commercial

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02/01/2012

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