Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Entry Strategies in Market m.e.

Entry Strategies in Market m.e.

Ratings: (0)|Views: 295|Likes:
Published by Akshay Jadav
Manegerial economics Entry strategy in market.
Manegerial economics Entry strategy in market.

More info:

Published by: Akshay Jadav on Jan 26, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

11/07/2012

pdf

text

original

 
 
M.B.A. – 1TRIMESTER - IIGROUP – 7Project 1ENTRY STATEGIES OF MARKETSubmitted to:Prof. Sonu guptaDATE: 23/1/2009.FridaySubmitted by:-Gurjar pankaj(34)Jadav Akshay(38)Kharpate swapnil(47)Modi Dhara(59)
 ENTRY SRATEGIES OF MARKET1
 
 Index 
ENTRY SRATEGIES OF MARKET
S.R.No.ContentsPageno.1Acknowledgement032Preface043Foreign market analysis054Modes of entry065076Working capital087Investing098Finance
11
9
Dividend
13
10.
Suggestions
1511`
Conclusions
16
2
 
International market provides a wide range of opportunitiescompared to the domestic market, But global business isinherently more risky than domestic business. However , the firm prefers to go international, if the perceived benefit outweigh theanticipated risks. Companies going global would like ti gain fromthe perceived benefits and minimize the risks or threats to whichthey are exposed. Firms going overseas can be both reactive and proactive to the environment.FOREIGN MARKET ANALYSISInternational business firms, have the fundamentalgoals of expanding market share,sales revenue andincrease in profit. Expanding markets in overseascountries is one of the strategies to achieve thesefundamental goals. The firms have alternative foreignmarkets to enter .in order to achieve these goalssuccessfully, the firms have to (1)analyze alternativeforeign markets (2)evaluate the respective costs, benefits and risks and select the foreign market thathold the most potential for entry.
(1)
Analyze Alternatives Foreign MarketsThe firm has to analyze the alternative foreign markets by thefollowing factors into consideration: Current and potential size of the alternative market.Level of competition the firm will face in each of thesealternative markets .Legal and political environments.Socio-cultural environment.Market potential :
ENTRY SRATEGIES OF MARKET3

Activity (4)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Keshav Sharma liked this
Raihan Pervez liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->