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Service Management - Fitzsimmons,Fitzsimmons - 17 Growth-0017

Service Management - Fitzsimmons,Fitzsimmons - 17 Growth-0017

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Published by Sid Black

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Published by: Sid Black on Jan 26, 2011
Copyright:Attribution Non-commercial

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04/25/2013

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Growth and Global ExpansionGrowth and Global Expansion
 
Le
arning Obj
ec
tiv
e
s
Le
arning Obj
ec
tiv
e
s
Identify the expansion strategy that a servicefirm is using.
Discuss the nature of franchising.
Discuss the factors to be considered inmultinational development.
Describe and contrast global servicestrategies.
 
Expansion Strat
e
gi
e
sExpansion Strat
e
gi
e
s
Single Service             Multiservice
Focused service:         Clustered service:
Single
*
D
e
ntal pra
c
ti
ce
 
*
Stanford Univ
e
rsity
Lo
cati
o
n
*
e
tail Stor 
e
 
*
Mayo Clini
c
*
Family r 
e
staurant
*
USAA Insuran
ce
Focused network:      Diversified network:
Multisite
*
F
e
d
e
ral Expr 
e
ss
*
Nations Bank 
*
M
c
Donald¶s
*
Am
e
ri
c
an Expr 
e
ss
*
e
d Roof Inns
*
A
cce
ntur 
e

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