Rethinking the Future of Business Part 2: Buildingthe Framework
By Brian Solis, blogger at BrianSolis.comand principal of FutureWorks, Author of the highly
acclaimed book on social business
Inpart one of Rethinking the Future of Business, we examined the state of social media in business.
Once again, we take a look at a recent report published by Altimeter Group’s JeremiahOwyang,”Career Path of the Corporate Social Media Strategist.” As part of a study on social mediastrategists and the divergent career paths that lie ahead, Owyang reviewed the social framework for socially renowned enterprise businesses as well as corresponding strategies and resources for 2011. The results says more than we may realize at first blush. Most importantly, we’re given alooking glass into the genesis of a next generation business that’s more sociably aware andresponsible.
Divide and Conquer
How a business embraces social media and ultimately how it organizes resources aroundengagement is directly tied to the internal influence of champions and the culture of the business.This discussion accounts for almost the entire second half of
. This is a critical discussionthat will help businesses excel today and over time. That’s the impact of new media, it’s always new.Social media is simply the latest chapter in its evolution and its effect on business and society.In his report, Owyang shares five ways companies currently organize for social media.Of the 150 businesses Altimeter examined, 41% employed a Hub and Spoke model to support socialmedia. This framework represents a centralized resource for guidelines, governance, best practices,and policies that supports cross-functional teams and business units. In my experience, I’ve alsoobserved the hub and spoke model across most of the businesses I’ve helped. Many times, the hub