CONFUSING IDEAS AND DEALS STRUGGLE TO RAISE CAPITALTODAY, DEAL PACKAGING IS AN ADVANCED SKILLSET
There is a new standard: compelling contentthat is ruthlessly distilled and deliveredwith visual and narrative power.
DIFFERENTIATIONTHEPROBLEMTHEPRODUCTTHINSLICINGTHEBIGIDEAHOWIT WORKSNARRATIVETRANSPORTCOGNITIVEVISUALSDEVELOPMENTFRAMINGVISUAL TRIGGERING
Tere is a undamental disconnect between the wayinvestor decks are prepared and the way they are receivedby investment unds, venture capital and private equity. Asa result, at the crucial moment, when it is most importantto be convincing, nine out o ten times we are not. Our most importantdeal points have a surprisingly low chance o getting through. You needto understand why this disconnect occurs in order to x it, overcome it,and successully raise capital. Tis book is devoted to telling you how.
FOR YEARS EXECUIVES HAVE DUIFULLY PUBLISHED HE BASICSOF A DEAL IN HEIR OFFERING MEMORANDUM:
product/asset;proorma; price; revenue streams; management bios; and thecapital stack.
Tis is the standard dealbook checklist.
A quickway to know you’ve done your job. I you don’t include thesethings, then you have no chance at all.
Te way things used to be, if you included all these items, you were morelikely than not to succeed. But things have changed. Inserting the basic dealpoints into the standard template is just not enough.
Tere’s a new standard: compelling content that is ruthlessly distilled anddelivered with visual and narrative power.A standard that has suddenlybecome exceptionally importantbecause boring and complex dealshave become invisible.
SPEED KNOW-HOW EXECUTION
YOU MAY HAVE A SRONG OFFERING, BU BECAUSE HE MARKE HASOVERWHELMED INVESORS with too many o every kind o deal, it’s hard toget attention. Te bottom line: a weak pitch aects the velocity o capital.
Agenda and Company Snapshot