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J.R. Rotem Blender magazine feature

J.R. Rotem Blender magazine feature

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Published by: Victoria De Silverio on Jan 26, 2011
Copyright:Attribution Non-commercial

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12/06/2013

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"l
f
u
cked
B
ritn
ey
wh
ee
I
barrow
styl
e."
Jonathan
"J.R"
Rotem
is
holding
court
athis
Beluga
Heights studio
inWestHoliywood,
California.
Themusicproducer
is
wearingenormoussilverElvis
sunglasses
and
a
diamond-
encrustedkeyboardaroundhisneck;hishairglistenslikeabirdinanoilspill.To
the audienceclusteredaroundhis
couch-his
managetZach Katz,
two calnera-
men
filming
a
reality-showpilo!
DenaunPorter
ofhip-hop
group
D12-Rotem
offersaseries
ofimpromptu
nonsequiturs:"Ihaveafearofgerms";
"I
dontinvest
inrealestate,Iinvestinjewelry";
"I'maleo,
it's
true.
It
also
says
that
he's
from
Beverly
alion";"I'veseenZoolnndsrlOotimes";and,
Hills,
which
isnot
exactly
true.
He's
anfinally,
I
fucked
Britneywheelbarrow
style.
Israeli born
in
South
Africa,
raised
first
in
Just
kidding."
He
waits
a
beat.
"It
was
trac-
Toronto
and
then
in
an
aftluent
Bay
Area
torstylel'
suburb.He lives
in
an
apartmentbuilding
voo
*uy
recall
Rotem's
name
and/
in
the
neighborhood
known
as
wilshire
or
hair
from
the
gossip blogs.
Back
in
Corridor-but
Beverly
Hills,
the
leafr
en-
December,
five
weeks
after
Spears
sent
claveoftherichandfamous,isrt'tfaraway.Kevin
Federlinepacking
from
Malibu
to
Hisstudioa"ndrecordlabelarebothnamedthe
Valley, sandwichedsomewhere
in
the
BelugaHeights,
afictitiousplacethatcon-
midstofhercataclysmicmentalmudslide-jures
up
champagnewishes
and
caviar
betweenpaparazzisho*ofherbaldbeaver
dreams.
His
look-which
recalls
that
of
andher nude
noggin-grainy
footage
ap-
ScottStorch,theotherJewishhip-hoppro-
pearedofthepos@artumpopstarclimbing
duction
macher-belieshis
aceomplished
onto
Rotem's
lap,
cigarette
in
hand,
lean-
background
as a
classical
and
jazz
pianist.
ingin for akiss.
Theyhad
been
working
to-
getheron
her next
record
and
capped
the
night
with
the CameronDiaz
ch
ickflick
Th
e
H
okday
-
andsomecurbsidecanoodling.
Back
at
Beluga Heights,
Rotem's
old
friend
Porterpresses
himfor
salacious
details
about
that night.
'ilozi
didyoudothat?"
the
rapper
asks,
slappinghis
thigh
in
disbelief."Iheard
she's
on
the
wild
side. Is
thattrue?"
The
camergmen
exchange
excited
glances.
Whether
out of
respectfor
Spea.rs
or
concern
forhis
career,
Rotem clamsup.
His
rightfoot
twitches;
his
knucldes
whiten
on
the arm
of
ttreleathercouch.An
awl<rvardsilence
creepsin.'TVewere
workingin
the studio
together,"Rotem
repliesflatly,
hyingto
bring
thecon-versation
to
a
halt.
Heventures something
about
asamplingmachine.
But
Porterjust
ig-
nores
him:'Youare
ahounddog!"heshouts.
"I
rememberwhenhegetno
pussy.
Nowhe
gettingall
kind
of
pussy.
I
was
watching E!
andI
saw
this
nigga
walk
ir1 and
I was
like-
That'sJ.R.l"
J.RROTEM
IS
a
multiplatinum
music
pro-
ducer.
It
saysso
on
his MySpace
page,
and"He's
a
musical
genius and oneof the
big-
gestmusic
producers
in
Hollyrood,"
says
Heroesculie Hayden
Panettiere,whose
de-
but
CD, coming
in
August
will
feature
a
handftl
of
Rotem-producedtracks.
"He's
veryfun,
verysmartand
agenuine,
nice
guy.
Notahorribleidioti'
"He
is
thebest
up-and-comingproduc-
er
in
the music industry,"
says
The
Game,
who,when
faced
with
making
his
sec-
ond
record,
Doctor'sAdoocate,
withouthis trustedfather figureDr.
Dre, sought
Rotem's
services.
"I
call
him
the
white
Dr.
Dre
because
when
it
seemed
likeI
couldn'tfinishthe
record
unless
I
had
Dre
beats,
J.R
stepped
up
to
theplateand
gave
methe
dopest
tracks."
After
spending
five
years
quietlyearn-
ing
credibilityinthe
hip-hop arenabymak-
ing
beats
for,
amongothers,
The
Game,
5O
Cent,Fabolous, Snoop
Dogg,
G-Unit,
Destiny's
Child,Rick
Ross,
Lil'Kim
and
Dr. Dre,the
3l-yerir-old
Rotem
is
this mo-
ment's
go-to
guy
for
hit-hungry
popstars.
His
career
turningpoint
was
"S.O.S.,"
the"TaintedLove"-sampling
track
he'd been
trying
to
sell
for
three
years,
before
it
waseventuallyrecorded
by
Rihanna
in
20O6-
and became
a
worldwide
hit
that
reached
the
top
of
sixBf
llb
oardcharls.
Today,
urbanmusic
and
ToP
4o
PoP
are
as
inseparable
asever,
and
Rotem'sbeats
strike
a
precise,gaudycompromisebe-
hveenthe
two.
He offers
R&B
singers
like
Rihanna
a chance
to
crossover
tomain-stream
audiences,
invoking
and
updat-ing'Bos
dance-floorjamsfor the
Pro
Tools
age;
and
he
offerspopblondes
like Ashley
TisdaleandParis
Hilton
sinewy,
pulsating
tracks
steeped
in
shinysynthesizersounds
and
spiked
with hip-hop
swagger.
There's
somethingBruckheimerian
abouthis
pro-
duction:It'sbig,busy
and-ina
Itr/here
haoe
I
heardthis
before?
sense-generic.His
date
book
shows
that
Britney
isn
t
the only
one
hoping
for
a
Rotem-produced
smash
:
TheVeronicas
and
ChristinaMilian
are
coming
by
for
sessions.
Ameeting
with
Jessica
Simpson
has
been
postponed
(ac-
cordingto
Rotem,his
lotharioreputation
has made
newbeau JohnMayer
abit
nerv-ous).
No
matter,he has
some
finishing
touchesto
put
ontracksfor
Sean
Kingston,
the
l7-year-old
Jamaican
rapperwho
is
Rotem's
first
signingto
Beluga
Heights;
he
needs
to
tighten
up
a
track
for
J.
Lo;
and
BustaRhymes
has
beenasking
to
stop
by.
He describesthe
TV
pilot hetfilming
as
a
brand-building
tool.
"People
allknowthewomen,
the
jewelry
the
cars,
all
of
which
I
have,"
he
tellsthe
camerasat one
point.
q6
tr
=
dI
I
Play
That
Funky
Music,
White
Boy!
J.R.
Rotem
isn't the onlyhip-hop
honky
to
leave
his(pale)mark
on
thegenre
."
lg77
SAL
ABBATIELLO
To
gethis newBronx nightspotDisco
Fever
off
theground,
this
hip-hopearly adopterbooksup-and-comingDJGrandmaster
Flash,
officially
bringinghip-hop infrom theschoolyards,
t984
RICK RUBIN
Punk fan RubincofoundsDefJamin his
NYU
dorm.
He
later helps createrap rock bypairingAerosmith and Run-
D.M.C.
for
"WalkThis
Way."
t987
BEASTIEBOYSNYC
brats
tour the
worldin support
oftheir
debut,Licensedfo
,ll,
with
an
inflat-
ablepenisonstage.
Rap'sfirstworth-
while
white
MCs.
I
a
rggz
JERRYHELLER
This formeragentcofoundsRuthlessRecords
wilh
Eazy-E.Goes on
to manage-
andacrimoniously
split
from-gangsta
progenitors
N.W.A.

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